1.
TECH & DIGITAL
TRENDS 2016

2.
HOW WILL BE THE CAR TOMORROW?

3.
In the next
12 months
In 1-5 years In 5-10 years In 10-20 years In 20-30 years
In over
30 years
Cars will be
equipped with
sensors and
software able to
update via Internet
and that will
support driving,
while enhancing
the experience.
Cars will be
equipped with
cameras with
recognition
software able to
stop the car, or,
when needed, to
stabilise it.
A Wi-Fi system will
transmit the
position of the car
and will be able to
share the position
with other
vehicles, giving
way to the first
pilotless vehicles.
Highways will be
evolved and
connected and
able to support
pilotless cars. The
user will be only
necessary on
narrow and not-
structured streets.
Busses and smart
transport systems
will be able to
substitute own
vehicles. The
extra-urban
transfer will be
carried out on
faster vehicles.
Cities will be
connected
through ultra-fast
transport systems
and will be able to
allow the
connection
between cities and
areas today still
not connected,
directly via ground
and air.

4.
WE CAN LOOK TO THE FUTURE
BUT WE MUST ACT VERY QUICKLY

5.
YESTERDAYTODAY
The innovation adoption curve is changed

6.
A CHANGE NEVER SEEN BEFORE

7.
PEOPLE
MARKETTECHNOLOGIES
ENVIRONMENT
COMPANY
CONTEXT
EXPERIENCE
DESIRES
EXPECTATIONS
NEEDSATTENTION

8.
What will happen in 2016?
Analyzing consumer behaviors, trends, markets and through
research into the technological environment that we live every
day, we made our forecasts to better understand the future.

9.
B O T S
Increase of software able to respond
and automate tasks in various areas
(automation, surveillance, HR and more)
with the objective to optimize
productivity and costs.

10.
D E E P L E A R N I N G
Development of really accurate systems
that converting visual information in
language

11.
C O G N I T I V E
C O M P U T I N G
Systems able to understand the
intentions and analyze data to define
actions in a predictively way (Health,
Medical, Infotainment and more)

12.
S M A R T V I R T U A L
P E R S O N A L
A S S I S TA N T S
AI systems able to read our
informations (calendar, email,
appointments, movements) and
anticipate news and information to
support choices

13.
A L G O R I T H M S
Increased development of generators
of natural language, improving speech
recognition, sophistication of the
discrimination and selection algorithms,
development of recognition of
personality through images and video
algorithms. Algorithms development
for content curation (Facebook’s News
feed) and marketplace.

14.
A M B I E N T
P R O X I M I T Y
Behavior and interaction enable
through proximity system (BLE, WIFI,
RFID) and contact system (NFC).

15.
A M B I E N T
I N T E R FA C E S
Environment integrated interfaces
(workplace, home) able to increase
productivity, support the choices and
automate tasks and actions, increase
customer loyalty and improve
interaction.

16.
I N T E L L I G E N T
C A M E R A S
Implementation of traffic recognition
systems and movement through
cameras.

17.
P E R S O N A L I T Y
A N A LY T I C S
Predictive analytics tools give data and
information to support users in the
choices and retain them in the long
term.

18.
D ATA
Data is the real trend behind all activity
with stakeholders, applications and
services.

19.
C L O U D
Growth of development platforms in
the cloud. Transition to private and
hybrid clouds. Increasing abandonment
of proprietary and non-scalable
infrastructure.

20.
I N T E R N E T O F X
A N D W E A R A B L E
Objects, sensors and systems
connected to the Internet and
transition from B2C to B2B.

21.
S E C U R I T Y
With the growth in the number of
connected devices and authentication
techniques (face recognition,
biometriche, finger printing) will
increase the number of violations and
attacks, which will be increasingly
sophisticated: Zero-Day exploits,
Backdoors, Glitches, IOT, Selfie
Security, Darknets, Open Source App
Vulnerabilities, Prize Hacks.

22.
P R I VA C Y
Digital Self-incrimination, Anonymity,
Authenticity, Revenge porn, Encryption
Management, Right to eavesdrop / be
eavesdropped on, Drone Surveillance,
Private Networks, OwnerShip.

23.
V E R T I C A L
C O L L A B O R AT I V E
S O F T WA R E
Growing of vertical collaboration
platforms.

24.
L E A D E R S H I P A N D
S H A R I N G
Progressive platforms development
about reuse and sharing of knowledge,
technology and processes.

25.
V I D E O
Growth and development in the use of
video content: WebRTC, CordCutting
(Netflix, Amazon Prime), Personalized
Video, Holograms.

26.
V I R T U A L R E A L I T Y
Analysts estimate about 12 million VR
devices sales in 2016.
Gaming, News e Film, Documentaries,
Training.

27.
A U G M E N T E D
R E A L I T Y
“Back to” augmented reality.

28.
M O B I L E
C O M M E R C E
Migration and integration of the
eCommerce system to mobile.

29.
S O C I A L PAY M E N T S
Development and growth of payment
systems and transfer through social
platforms and private messaging.

30.
D E E P L I N K I N G E
A P P E C O S Y S T E M
Development of APP-to-APP
experiences and growth of branded
app ecosystems

31.
P U S H
Increasing integrazioni of push
notification systems for user
engagement

32.
S M A R T H O M E E
H O M E
E N T E R TA I N M E N T
SmartTV, Box and hub for an integrated
and connected home experience

33.
AND NOW, TRY TO THINK
YOUR BUSINESS
AND ASK YOURSELF SOME QUESTIONS

34.
PEOPLE
MARKETTECHNOLOGIES
ENVIRONMENT
COMPANY
CONTEXT
EXPERIENCE
DESIRES
EXPECTATIONS
NEEDSATTENTION

35.
THE BEST WAY TO PREDICT THE FUTURE IS TO
INVENT IT.
(Alan Kay)