SlideShare a Scribd company logo
1 of 20
Search  Engine  Optimization Ali Pour Zahmatkesh [email_address] Dec 2009 Understanding Search Engines & Search Engine Results
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is SEO ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where Are The Organic Results ? Organic Pay Per Click Pay Per Click
Why Use SEO ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methods Getting Indexed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methods Preventing Crawling ,[object Object],[object Object],[object Object],Tells  all crawlers  not to enter four directories of a website:  User-agent : *  Disallow : /cgi-bin/  Disallow : /images/  Disallow : /tmp/  Disallow : /private/
SEO Methods Increasing Prominence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Techniques White Hat vs. Black Hat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 SEO Tips   Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 SEO Tips Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Search Engines for 2008 ,[object Object]
Top Search Engines for 2009 ,[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions & Answers Contact Information : Ali Pour Zahmatkesh www.ali-pourzahmatkesh.com [email_address]
Thank You

More Related Content

What's hot

How to Rank Products Pages for SEO - MozCon Seattle 2011
How to Rank Products Pages for SEO - MozCon Seattle 2011How to Rank Products Pages for SEO - MozCon Seattle 2011
How to Rank Products Pages for SEO - MozCon Seattle 2011
Adam Audette
 

What's hot (20)

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
 
Seo - Search Engine Optimization seminar
Seo - Search Engine Optimization seminarSeo - Search Engine Optimization seminar
Seo - Search Engine Optimization seminar
 
Tech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical ProfessionalsTech Headline - SEO For Non-Technical Professionals
Tech Headline - SEO For Non-Technical Professionals
 
Seo presentation revised(2)
Seo presentation revised(2)Seo presentation revised(2)
Seo presentation revised(2)
 
Basic Search Engine Optimization techniques & tips
 Basic Search Engine Optimization techniques & tips Basic Search Engine Optimization techniques & tips
Basic Search Engine Optimization techniques & tips
 
SEO for Editors 2009
SEO for Editors 2009SEO for Editors 2009
SEO for Editors 2009
 
Essential SEO + Link Building
Essential SEO + Link BuildingEssential SEO + Link Building
Essential SEO + Link Building
 
Search Engine Optimization Strategy & Consulting
Search Engine Optimization Strategy & ConsultingSearch Engine Optimization Strategy & Consulting
Search Engine Optimization Strategy & Consulting
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Search Engine Optimization PPT
Search Engine Optimization PPT Search Engine Optimization PPT
Search Engine Optimization PPT
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Website Audit Presentation
 
Using Google Analytics and Google Webmaster Tools to improve your site
Using Google Analytics and Google Webmaster Tools to improve your siteUsing Google Analytics and Google Webmaster Tools to improve your site
Using Google Analytics and Google Webmaster Tools to improve your site
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
How to Rank Products Pages for SEO - MozCon Seattle 2011
How to Rank Products Pages for SEO - MozCon Seattle 2011How to Rank Products Pages for SEO - MozCon Seattle 2011
How to Rank Products Pages for SEO - MozCon Seattle 2011
 
Search Engine Optimization Tutorial
Search Engine Optimization TutorialSearch Engine Optimization Tutorial
Search Engine Optimization Tutorial
 
Diagnosing Technical Issues With Search Engine Optimization
Diagnosing Technical Issues With Search Engine OptimizationDiagnosing Technical Issues With Search Engine Optimization
Diagnosing Technical Issues With Search Engine Optimization
 
Search Engine Optimization
Search Engine OptimizationSearch Engine Optimization
Search Engine Optimization
 
Bounce Rate and Exit Rate | How to reduce Bounce Rate
Bounce Rate and Exit Rate | How to reduce Bounce RateBounce Rate and Exit Rate | How to reduce Bounce Rate
Bounce Rate and Exit Rate | How to reduce Bounce Rate
 
Search Engine Optimization Tutorial
Search Engine Optimization TutorialSearch Engine Optimization Tutorial
Search Engine Optimization Tutorial
 
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO CycleSeo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
Seo Introductions - SEO Basics, SEO Method, SEO Process, SEO Cycle
 

Similar to SEO by Ali Pour Zahmatkesh/ AUT University project

SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
ganeh17
 

Similar to SEO by Ali Pour Zahmatkesh/ AUT University project (20)

Seo
SeoSeo
Seo
 
SEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine Optimization
 
Basic SEO Lecture Presentation
Basic SEO Lecture PresentationBasic SEO Lecture Presentation
Basic SEO Lecture Presentation
 
SEO 101 Slideshow
SEO 101 SlideshowSEO 101 Slideshow
SEO 101 Slideshow
 
Seo Beginners Slide Show
Seo Beginners Slide ShowSeo Beginners Slide Show
Seo Beginners Slide Show
 
SEO For Beginners
SEO For BeginnersSEO For Beginners
SEO For Beginners
 
concepts of SEO
concepts of SEOconcepts of SEO
concepts of SEO
 
Introduction To SEO (2).pdf
Introduction To SEO (2).pdfIntroduction To SEO (2).pdf
Introduction To SEO (2).pdf
 
SEO 101: Obstacles, Opportunities and the Future
SEO 101: Obstacles, Opportunities and the FutureSEO 101: Obstacles, Opportunities and the Future
SEO 101: Obstacles, Opportunities and the Future
 
Digital marketing introduction - SEO for developers
Digital marketing introduction - SEO for developersDigital marketing introduction - SEO for developers
Digital marketing introduction - SEO for developers
 
SEO Presentation
SEO PresentationSEO Presentation
SEO Presentation
 
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
 
SEO Overview
SEO Overview SEO Overview
SEO Overview
 
How to Optimise your website with SEO - Simple SEO guide updated for 2014
How to Optimise your website with SEO - Simple SEO guide updated for 2014How to Optimise your website with SEO - Simple SEO guide updated for 2014
How to Optimise your website with SEO - Simple SEO guide updated for 2014
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
 
Seo tutorial
Seo tutorialSeo tutorial
Seo tutorial
 
SEO- Obstacles, Opportunities & the Future
SEO- Obstacles, Opportunities & the FutureSEO- Obstacles, Opportunities & the Future
SEO- Obstacles, Opportunities & the Future
 
Digital marketing 102 search engine optimization
Digital marketing 102 search engine optimizationDigital marketing 102 search engine optimization
Digital marketing 102 search engine optimization
 
Search Engine Optimization ppt
Search Engine Optimization pptSearch Engine Optimization ppt
Search Engine Optimization ppt
 

Recently uploaded

Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
ssuserdda66b
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 

Recently uploaded (20)

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy  Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 

SEO by Ali Pour Zahmatkesh/ AUT University project

  • 1. Search Engine Optimization Ali Pour Zahmatkesh [email_address] Dec 2009 Understanding Search Engines & Search Engine Results
  • 2.
  • 3.
  • 4. Where Are The Organic Results ? Organic Pay Per Click Pay Per Click
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Questions & Answers Contact Information : Ali Pour Zahmatkesh www.ali-pourzahmatkesh.com [email_address]