very brief summary of paper about hypothetical product from apple that we conducted a mock quantitative market analysis of the feasibility of implementing said product.

1. Apple, Inc. Rena Christ, Stefani Ramsoy, Kathryn Duke, Thomas Price, and Richard Odom

4. Market expansion through customer loyalty

6. Secondary Data Mid to Upper class Merger with LG Replacement of home entertainment system Industry outlook for Apple TV Current trends

7. Competitors About the companies Products and services Market Strategies Target Markets

8. Quantitative Research Survey Questionnaire Implementation of Survey Data Analysis

9. Survey design Question format Relevant scales Closed-ended questions Dichotomous Multichotmous Scaled response Open-ended questions What features about your current Home theatre entertainment system were considered and lead you to purchase that item? (please check all that apply.) ___Functionality ___Price ___ Ease of use ____Versatility Rank-order scales Itemized rating scale Purchase intent scale Likert scale Balanced Rating scale

10. Implementation of the Apple Survey Questionnaire How the survey was administered Key elements of the survey Mail survey E-mail survey Internet survey Web survey system Survey design web sites Self-administered survey Average stats for types of surveys Mail: 50% adequate, 60-70% good to very good Phone: 80% good Email: 40% average, 50-60% good to very good Online: 30% average Classroom pager: 50+% good Face to Face: 80-85% good How respondents were selected Specific selection of target sample # of surveys administered Incentives and other factors to increase response rate

11. Analysis of survey results 5 step analysis process was used: Quality control Coding Data entry Machine cleaning of data Tabulation and Statistical analysis Descriptive statistics Central tendency Inferential statistics Significance testing Multivariate testing Cost, Profitability, and Questionnaires