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2. Prepared by:-
Muhammad Irfan Akbar Rizvi
0336-2526-222
miar15823@gmail.com
www.fb.com/Irfan.Akbar.khichi

3. Contents
 Brief History Of Nokia
 Reasons For Selling Their Asset
 Nokia’s Failure
 SWOT Analysis
 Competitor (Samsung) Got It Right
 Market Share
 Conclusion

4. 1865: When Fredrik Idestam built a wood pulp
mill , in southern Finland. A few years later, he
built a second mill by the Nokianvirta river –
the place that gave Nokia its name. Idestam
named his company Nokia Ab in 1871 Nokia
Ab added electricity generation to its
business
History of Nokia

5. Vision
 Nokia’s mission is simple,
Connecting People.
 Strategic intent is to build great
mobile products.
 Job is to enable billions of people
everywhere to get more of life’s
opportunities through mobile.

6. Logos

7. The 4 P’s involved with a communications giant is very
important as they are directly linked to the
customer’s preference.
Marketing MIX

8. Product
 For a successful marketing mix, creating the product according
to the demand in the market is very important.
 Quality, Appearance, Packaging, Brand, Service, Support,
Warranty
Price
 The price is an important factor as it decides the level of
interest of the consumer towards the product.
 Discounts, Financing, Leasing, Options, Allowances.

9. Place
 The place of distribution is very important as it should be
convenient for the consumer to access it and should be available
at various locations.
 Logistics, Channel Members, Channel Motivation, Market
Coverage, Service Levels, Internet, Accessibility.
Promotion
 Nokia performs both above the line and below the line forms of
advertising.
 Front Line Service, Public Relations, Message, Sales, Media etc.

10. Market Share

11. Brief History Of Nokia
1865
Wood Pulp
Mill
1871
Share
company
1898
Rubber
Business
1902
Electricity
1967
Nokia
Corporation
2012

12. Headquarters At Finland




13. Reasons For Selling It’s
Assets
Net operating
loss
Loosing Market
Share

14. Why Nokia Failed?
Complacency
Lack of innovation
Symbian to Windows

15. SWOT Analysis
Strengths
 Experience
 Largest network of selling & distribution
 Strong customer relation
 Wide range of products for all class

16. Weakness
 Low voice quality
 Less stylish in low priced products
 Heavy sets
 Unlike iPhone Apple, Nokia N-series is
complex, tough and not user friendly

17. Opportunities
 New growth markets
 Concentrate on Smartphone's
 Well designed and styled set
 Mini notebooks

18. Threats
 China mobiles – It has made exact copy of
Nokia
 Competitors like Samsung & Apple
 Sales may decline due to global economic
downturn
 Standard & Poor downgraded Nokia with low
grade

19. Competitor (Samsung) Got It Right
 Placed its bet on Android OS for
Smartphone
 First to launch what many called an
iPhone look alike
 Variety of Smartphone's for different
segment

20. Samsung Vs. Nokia Mobiles

21. Market Share (%)
76.1
5.9
38.5
25.6
23
41.8
Nokia Samsung Nokia Samsung Nokia Samsung
2010 2011 2012Mar

22. Conclusion
• From Technology perspective, Nokia did not deliver as
per expectations based on previous performance
• From the Strategy perspective, though Nokia did
eventually come up with nice lucrative products, it lost
in the race against time due to poor strategies and sly
competition.
• From the organizational and people perspective, the
new CEO’s attitude and competency proved to be fatal
for the company.
• The entire Rubik of Organization , people and strategy
failed to deliver for Nokia.