2. Presented by
Irfan allahi
Muhammad shahid
MBA-M1
Superior group of colleges Sargodha

5. Sales promotion
Short term incentive to encourage the sale
or purchase of a product.

6. Sales promotion Advertising
• Sales promotion focus on • Advertising focus on reason
incentive to buy. to buy.
• Sales promotion says “buy • Advertising says “buy”
now”.

7. Core activity Core objective
• Is to provide incentive • To enhance the sales

8. • Types/targets
• Consumer promotion
• Trade promotion
• Sales force promotion

9. • Sales promotion is
• Push strategy
• Pull strategy

10. • Techniques
• Samples
• Coupons
• Price pack
• Premiums
• Advertising specialty
• Contest, sweepstakes, games

11. samples
• Are offers of a trial amount
of a product.

12. coupons
• A certificate that give
buyers a saving

13. Price packs
• Offers consumers savings of
the regular price.

14. Premiums
• Premiums are goods offered
either free or low cost.

15. Advertising specialty
• Products imprinted with an
advertiser name, logo, or
message that are given as a
gift to consumer.

16. Contest , sweepstake, games
• Give consumers the chance
to win something.