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Confidential © 2016
SXSW INTERACTIVE 2016
IN QUOTES
2
2
Confidential © 2016
“People who say it
cannot be done should
not interrupt those
who are doing it.”

Confidential © 2016...
3
3
Confidential © 2016
“The new loyalty is participation.” 
Rick Badgley, VP Retail,Toms
Culture:The New Currency of Retai...
4
4
Confidential © 2016
Confidential © 2016
“Future of technology is getting out 

 
of the way and allowing it to 


 
 
 
...
5
5
Confidential © 2016
Confidential © 2015
Confidential © 2016
“Having a company that asks
people to let others into their
h...
6
6
Confidential © 2016


“VR is existential for
us. If we don’t
execute our strategy
well and try new
stuff we won’t exist...
7
7
Confidential © 2016
“The brain
doesn't like
complexity or
ambiguity. In
absence of data
it will make up
its own story. ...
8
8
Confidential © 2016

“Thinking that hiring more women will
‘lower the bar’ is sexist. Thinking that
hiring more minorit...
9
9
Confidential © 2016
“The language of
innovation sounds
remarkably similar
to the language of
diets.” 



Regina Dugan, ...
10
10
Confidential © 2016
“Taking something that's second nature in one
industry and applying it in another area is where
i...
11
11
Confidential © 2016
“Despair is an act
of intellectual
arrogance.”
Bruce Sterling, Author
SXSW Closing Remarks: Bruce...
12
12
Confidential © 2016
“Publishing is more than
just pushing out content, it’s
about inspiring the
customer to share and...
13
13
Confidential © 2016
“Autonomous cars will
be autonomous when
you ask them to go to
work and they take
you to the beac...
14
14
Confidential © 2016

“The route to sustained success is to make your
customers rich. Don’t extract value, circulate i...
15
15
Confidential © 2016
"If you can’t
improve on
silence, you
probably
shouldn’t say
anything at all.”
Andy Puddicombe, C...
16
16
Confidential © 2016
“It’s easier to order a pizza… than it is to perform the single
most important task in a democrac...
17
17
Confidential © 2016
VERSION:ONE
TEMPLATE
(iris)® MARCH 2014
VERSION:ONE
TEMPLATE
(iris)® MARCH 2014
Confidential © 201...
18
18
Confidential © 2016
“The problem with
having a designer on
your board is that
you’re afraid they’ll ask
a question.“ ...
19
19
Confidential © 2016
Confidential © 2016
“Doing good is good business. 

It just
makes sense!”

Dani Lachowicz, Founder...
20
20
Confidential © 2016

“We can’t always influence
someone's environment but
we can influence how people
perceive, navigat...
21
21
Confidential © 2016
THANK YOU
Thanks for taking the time to read our little bite
out of SXSW!
If you’d like to know m...
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SxSW Interactive 2016: In Quotes

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iris captured the word on the street as well as the main stage at SxSW Interactive Festival 2016.

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SxSW Interactive 2016: In Quotes

  1. 1. 1 1 Confidential © 2016 SXSW INTERACTIVE 2016 IN QUOTES
  2. 2. 2 2 Confidential © 2016 “People who say it cannot be done should not interrupt those who are doing it.” Confidential © 2016 Chinese proverb quoted by Dirk Ahlborn, CEO Hyperloop Transportation Technologies Crowdsourcing the Hyperloop
  3. 3. 3 3 Confidential © 2016 “The new loyalty is participation.” Rick Badgley, VP Retail,Toms Culture:The New Currency of Retail Confidential © 2016
  4. 4. 4 4 Confidential © 2016 Confidential © 2016 “Future of technology is getting out of the way and allowing it to amplify humanities best traits.” Biz Stone, Co-Founder of Twitter, Medium, and Jelly Accessing the Inaccessible: Evolving Search
  5. 5. 5 5 Confidential © 2016 Confidential © 2015 Confidential © 2016 “Having a company that asks people to let others into their house when they’re not there requires building a brand that you really f@cking trust.” Marcela Sapone, Co-founder & CEO of Hello Alfred Building Influential Tech Brands
  6. 6. 6 6 Confidential © 2016 “VR is existential for us. If we don’t execute our strategy well and try new stuff we won’t exist. We have to experiment.” Mark Thompson, President & CEO New York Times New York Times Reality Through VR-Tinted Glasses Confidential © 2016
  7. 7. 7 7 Confidential © 2016 “The brain doesn't like complexity or ambiguity. In absence of data it will make up its own story. “ Brené Brown, Founder & CEO,The Daring Way and COURAGEworks Daring Greatly Confidential © 2016
  8. 8. 8 8 Confidential © 2016 “Thinking that hiring more women will ‘lower the bar’ is sexist. Thinking that hiring more minorities will ‘lower the bar’ is racist.“ Confidential © 2016 Tracey Chou, Software Engineer, Pinterest Tech Diversity: Why We’re Still Talking About It
  9. 9. 9 9 Confidential © 2016 “The language of innovation sounds remarkably similar to the language of diets.” Regina Dugan, VP Engineering, Advanced Technology & Projects, Google Making Epic Sh*t Confidential © 2016
  10. 10. 10 10 Confidential © 2016 “Taking something that's second nature in one industry and applying it in another area is where it will be revolutionary.” Megan Smith, US Chief Technology Officer, White House Office Of Science And Technology Policy We the People: Using Tech to Solve the Big Challenges Confidential © 2016
  11. 11. 11 11 Confidential © 2016 “Despair is an act of intellectual arrogance.” Bruce Sterling, Author SXSW Closing Remarks: Bruce Sterling Confidential © 2016
  12. 12. 12 12 Confidential © 2016 “Publishing is more than just pushing out content, it’s about inspiring the customer to share and tell their own stories.” Kenny Mitchell, Senior Director of Consumer Engagement, Gatorade Content Now! Stop Advertising, Start Publishing Confidential © 2016
  13. 13. 13 13 Confidential © 2016 “Autonomous cars will be autonomous when you ask them to go to work and they take you to the beach.” Jerry Kaplan, Futurist Robot Armageddon: AI, Jobs and Inequality Confidential © 2016
  14. 14. 14 14 Confidential © 2016 “The route to sustained success is to make your customers rich. Don’t extract value, circulate it. “ Confidential © 2016 Douglas Rushkoff, Author Distributed: A New OS for the Digital Economy
  15. 15. 15 15 Confidential © 2016 "If you can’t improve on silence, you probably shouldn’t say anything at all.” Andy Puddicombe, Co-Founder, Headspace Inc Why Happiness Is Hard and How to Make It Easier Confidential © 2016
  16. 16. 16 16 Confidential © 2016 “It’s easier to order a pizza… than it is to perform the single most important task in a democracy: to select the person that will represent you” Barack Obama, President of the United State of America President Barack Obama Keynote Conversation Confidential © 2016
  17. 17. 17 17 Confidential © 2016 VERSION:ONE TEMPLATE (iris)® MARCH 2014 VERSION:ONE TEMPLATE (iris)® MARCH 2014 Confidential © 2016 “Everyone has in their pockets a movie studio and a distribution system.” JJ Abrams, Founder & President, Bad Robot Productions The Eyes of Robots and Murderers
  18. 18. 18 18 Confidential © 2016 “The problem with having a designer on your board is that you’re afraid they’ll ask a question.“  John Maeda, Design Partner, KCPB Design in Tech Report Confidential © 2016
  19. 19. 19 19 Confidential © 2016 Confidential © 2016 “Doing good is good business. It just makes sense!” Dani Lachowicz, Founder & CEO, Bloom + Grace Social Good Business: Benefits, Barriers, Branding
  20. 20. 20 20 Confidential © 2016 “We can’t always influence someone's environment but we can influence how people perceive, navigate and interact with it. “ Chris Risdon, Lead Experience Designer, Adaptive Path Behavior Change as Value Proposition
  21. 21. 21 21 Confidential © 2016 THANK YOU Thanks for taking the time to read our little bite out of SXSW! If you’d like to know more, or arrange a session to dive into the content and trends in more detail, then please email: Sarah Aitken, CMO, Americas sarah.aitken@iris-worldwide.com A special thanks to our contributing editors: Mike Navarrete, Director - Concise, New York Jordan Harper,Technical Director, London Evan Heigert, Creative Director, Chicago

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