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Fromclevertointelligent 140204140210-phpapp02
Thanks for
having me!
Managing Director @InSites Consulting
@hakimzemni
hakim@insites-consulting.com
be.linkedin.com/in/hakimzemni

I have a passion for media, politics, music &
movies. I am happily married, a proud dad
of 2, and a mediocre soccerplayer  I am
often described as ‘an opinion on 2 legs’
I love my job because I’m fascinated by the
question “why do people do what they do?”
Fromclevertointelligent 140204140210-phpapp02
Fromclevertointelligent 140204140210-phpapp02
@HakimZemni
@HakimZemni
From social
To private

@HakimZemni
From social to private

@HakimZemni
Heard about this one already?

@HakimZemni
Our no-longer-blind-spot

In today’s reality,
when something is
free, YOU are the
product.

@HakimZemni
The indie data movement

Own your digital self.

@HakimZemni
Cloaking

Defacing.
De-sharing.
De-leting.

@HakimZemni
The members formerly known as…
Q: Were you a member but not longer on one of the following social media?

10%

14%

n= 244

@HakimZemni
Digital guardians

@HakimZemni
From smartphones to blackphones

Preinstalled, without hooks to carriers
or vendors.

@HakimZemni
From Big Data
To Enoughness

@HakimZemni
Enoughness

Enoughness.
I am enough.
You are enough.
There is enough.

@HakimZemni

Brands talk big
about Big Data, but
most of them can’t
even handle Small
Data.
Enoughness = No Data
Seconds of gratification.

@HakimZemni
Enoughness = Private Data

No names.
Just quotes.
Likes&conversations.
2,5 billion views/month.
Teens love it.

@HakimZemni
From free data to fair data

Import.
Share.
Be Embedded.
Be Credited.
Give your price.
Earn money/view.

@HakimZemni
From big data to dada data
Spoof or it didn’t
happen.

#Spoof

#shred

@HakimZemni
Enoughness = Dada Data

Inventor of the #Belfie.
Most.Instagrammed.Ass.Ever.

@HakimZemni
From real time to

@HakimZemni
From content to evergreen content
Impact.
Presocial.

Time.
Impact.
Social.

Time.
Impact.
Evergreen.

Time.
Animated marketing

@HakimZemni
Clickbait copy or PayWalls?

@HakimZemni
Clickbait copy or PayWalls?

A. 1,1%
B. 4,3%
C. 7,2%

@HakimZemni
Clickbait copy!

A. 1,1%
B. 4,3%
C. 7,2%

>
@HakimZemni
Public Data

Private Data

Big Data

Enoughness

@HakimZemni
@HakimZemni
From Denial
To Wake-up

@HakimZemni
The impact of the crisis
Does the economic crisis have an impact on the way you live?

@HakimZemni
The impact of the crisis
2 out of 3 Gen Y’ers experience the impact of the crisis.

68%

41% still lives at home.

@HakimZemni
The delay of impact

@HakimZemni
Bankruptcy Alert
16% of Flemish SME’s have a ‘high-risk-profile’.
(UNIZO, 2013)

@HakimZemni
From Wake-up
To Start-up

@HakimZemni
There is hope!

@HakimZemni
The Unicorn Club-dream
U.S.-based software companies started since
2003 and valued at over $1 billion. (techcrunch)

@HakimZemni
Who are they?

@HakimZemni
Missed opportunity?

0 since 2011

@HakimZemni
The start-up shift.
From…
To…

Europe

Silicon
Valley

Asia

@HakimZemni
Silicon Valley or not?

FRA

GER

@HakimZemni

UK

SUO
Silicon Valley is no longer Death Valley

Europe.
Lose the puppy eyes.

@HakimZemni
What’s with these shoes?

@HakimZemni
It’s the future, stupid

@HakimZemni
The I Can Print it-dream

@HakimZemni
The Maker Movement-dream
Concept.

Print.
Assemble.
Recycle.
Make.

Idea.
Sell.

Marketing & Pre-sales
start here.
@HakimZemni

Average Cycle time
A few weeks to months
MIY

#BuildYourOwn.

#FriendlyElectronics.

@HakimZemni
To Shutdowns

@HakimZemni
Stuff is disappearing, man.

@HakimZemni
Stuff is disappearing, man.

@HakimZemni
Will everything disappear?

Your product is a
feature on our platform!

@HakimZemni
Tenacious Technologies
250%
increase
since 2002.

37% of all
albums sold
were vinyl in
the Week of
Vinyl.
244.000 vinyl
albums still
sold every
week.
@HakimZemni
From Shutdowns to

@HakimZemni
If you think you can do
better than banks, now
is your time to try!
@HakimZemni
The icon(s) of the newconomy

@HakimZemni
Newconomy

#smartsaving

#FromSupplyDemandtoDemandSupply

@HakimZemni
Public Data

Private Data

Denial

Big Data

Enoughness

Start-up

@HakimZemni

Wake-up

Newconomy
Fromclevertointelligent 140204140210-phpapp02
Fromclevertointelligent 140204140210-phpapp02
Where are you now?

‘Pinwhat?
Snapwhat?
Tumbwhat?
Instawhat?’

‘We’re on
Facebook
and Twitter’.

‘Social
Media?’

2006-’07

2010

2012-’13

2008-’09

2011

2014

‘We gotto do
something’.

‘We have a
strategy’.

‘Time for a
strategy,
again’.

@HakimZemni
Battle of the Teens

@HakimZemni
Social media mixology

Time to cook up your social media
cocktail.

@HakimZemni
Based on target group

women.
business.

30+ affluents.

@HakimZemni
Based on your brand/positioning

Creative Industry.

Service Industry.

#inspirational

#customerexperience

@HakimZemni
Based on your independence

@HakimZemni
Public Data

Private Data

Denial

Big Data

Enoughness

Start-up

Innovation
Presence
@HakimZemni

Wake-up

Newconomy

Consolidation
Mixology
Fromclevertointelligent 140204140210-phpapp02
Fromclevertointelligent 140204140210-phpapp02
Mouthcorner marketing
Co-always
Co-everything!
How’s school?
Co-Everything? Yes, they can
Public Data

Private Data

Denial

Big Data

Enoughness

Start-up

Co-sometimes
Co-creation

Co-always

Innovation

Co-everything

Presence

@HakimZemni

Wake-up
Newconomy

Consolidation
Mixology
#takeaways

Help consumers to help
you. For real.

Prepare yourself for a
shutdown by a startup.

Big Data is great,
Big Insights are better.

@HakimZemni
Thanks for
having me!
Managing Director @InSites Consulting
Questions, feedback, remarks?
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni

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Fromclevertointelligent 140204140210-phpapp02