5. 5
2013 marks the 25th anniversary of the world famous
Arnold Classic Sports Festival, the largest multi-
sport event held in the United States every year.
Event Description
Audience Demographics
Over 18,000 athletes from all over the world converge
at this event to compete in 45 different sports. Crowds
in excess of 200,000 pack into the auditoriums and
festival grounds to witness the action.
Date & Location
Thursday - February 28, 2013. Doors open at 6pm.
Fights start by 6:30pm.
LOCATION: The Battelle Grand Hall which is located
inside of the Greater Columbus Convention Center.
ADDRESS:
400 North High Street
Columbus, Ohio 43215
TICKETS: Visit the Arnold Sports Festival website or
Ticket Master.
http://arnoldsportsfestival.com/home/sports-and-events/K-1.html
Event Media Coverage
There will be over 800 exhibitors, local, national and
international media coverage. Hundreds of sports
journalist representing fitness, health and exercise
related magazines, forums and online content will be
present.
6. 6
K-1 WORLD GRAND PRIX FINAL TO BE HELD IN
ZAGREB, CROATIA ON MARCH 15, 2013
For the first time in history, the best kick-boxers of the
world will fight for K-1 WGP title outside of Japan.
Event Description Venue & Audience
Arena Zagreb has a seating capacity of 22,000.
Alongside the Handball World Championships
and World University Games, that were held in
Zagreb, this is the most important and largest
sports event ever held in Croatia.
Media Coverage
K-1 World Grand Prix Finals will be broadcast
throughout the world. In addition, K-1 fans from
anywhere in the world will be able to view the
broadcast via pay-per-view and the K-1 LiveWeb
Stream.
7. 7
a). GENDER:
86% Male
14% Female
b). RACE:
60% White
20% Hispanic
15% Black
1% Other
c). AGE:
1% - Ages 12-18
29% - Age 18-34
48% - Age 35-49
e). MARITAL STATUS:
26% Single
53% Married
03% Separated
11% Divorced
07% Widowed
f). EMPLOYMENT STATUS:
55% Full Time Employees
12% Part Time Employees
06% Not Employed
14% Retired
13% Other (Students, Homemakers, Disabled)
77% of combat sport (MMA) fans are between the ages of 18-28, while 8% of MMA fans have bought sports logo apparel on the Internet during the
past 12 months. (SOURCE: Scarborough Sports Marketing USA Study, Released January 2009. *Scarborough Sports Marketing. Internet Search
Engine Rank Report (SERP) was performed by KJ Webstudio an independent Internet marketing firm.
K-1 is comprised of world class athletes drawn from backgrounds in karate, kung fu, tae kwon do, and hybrid forms of
kick-boxing. Worldwide there are more than 250 million practitioners of some form of karate or kung fu.
In North America alone, 1-out-4 children between ages 8 to 14 have participated in some form of after school karate
program.
Fans of Hollywood block-buster karate action films increases the number of those considered the K-1 target
audience. The K-1 target audience and fan base exceeds that of boxing, golf and wrestling combined.
*A September 2012, search engine rank report (SERP) for the company’s primary website www.k-1.tv produced over
768,300,000 million indexed web pages. This means fans of knockout combat sport (MMA) action are actively
searching for K-1 content online. During the same period over 92,000,000 organic keyword searches for ’k-1 fighting’
was documented.
North America combat sport (MMA) market demographics:
Approximate Size: 31-40 million active participants.
Approximate Market Value: $50 billion (and growing).
Gender Ratio: 3:1 male: female (75% male / 25% female)
Typical Age range: 18-34 years old
Average Income: $56k/year
8. 8
Television Coverage (*Mixed Martial Arts and Combat Sports)
The annual percentage of growth in Pay-Per-View (PPV) sales increased 47% in 2004 (from 2003), to 189%
in 2005, and more than doubled to 352% in 2006.
Gross revenues of PPV events has had annual increases of 47% in 2004, 232% in 2005, and 424% in
2006.
Over 55 hours of monthly of television programming on US channels including Fox, FSN, Spike TV, National
Geographic Channel, Discovery Channel, and in syndication is dedicated to MMA and combat sports.
An average growth rate over the past four years of almost 390% in terms of hours of monthly television
programming featuring combat sports.
Television Ratings
The number one rated non-team sporting event among men in the 18-34 age group (including boxing) in 2006 on
television was Spike TV featuring UFC® fighters Ortiz and Shamrock. Three of the top ten most viewed fights that
year were Mixed Martial Arts events, with boxing trailing behind MMA.
Television Shows Featuring Combat Sports Include:
60 Minutes
The Tonight Show with Jay Leno
NBC Sports
Jimmy Kimmel Live
The O’Reilly Factor
Extra
Late Night with Conan O’Brien
Fox & Friends
Entourage
Best Dams Sports Show Period
Access Hollywood
The Sopranos
ESPN Cold Pizza
Scarborough Country
Outside the Lines
Dr. Phil
MAD TV
Entertainment Tonight
The Craig Kilborn Show
Inside Edition
Business Nation
Magazine Features On Combat Sport and its Athletes:
Time
Maxim
Advertising Age
Forbes
Business Week
Entertainment Weekly
FHM
Variety
US Weekly
ESPN Magazine
GQ
Men’s Journal
People
Shock! Magazine
STAR
Muscle and Fitness
Men’s Fitness
Flex Magazine
Stuff Magazine
Sports Illustrated
NEWS ARTICLES (have appeared in the following):
The New York Times The Los Angeles Times
Business 2.0 New York Post
The Wall Street Journal The Boston Herald
CBS Sportline.com Toronto Sun
USA Today Chicago-Sun Times
The Miami Herald The Washington Post
Canadian Press The Daily News
57,166,901 video views
9. 9
SPORTS EVENT TICKETS - INTERESTED IN BUYING NEXT 12 MONTHS
Full season tickets
5%
Individual game tickets
48%
Partial season tickets
7%
Not interested
47%
INTERNET USE PAST 30 DAYS
Cable TV network site
9%
Download/play video games
15%
Download/watch movies
13%
Download/watch TV programs
13%
Download/watch/listen to podcasts
5%
Fantasy sports
11%
Sports scores/updates
37%
ITEMS BOUGHT ON INTERNET PAST 12 MONTHS
Sporting event tickets 10%
Sports logo apparel
8%