SlideShare a Scribd company logo

Social Media Activism: How Online Communities Promote Social Causes

•
•
Deep Focus
Deep Focus

Presentation given at the Ad Council Partner Conference on how to apply best practices to social cause marketing using social media. Includes case studies.

TechnologyNews & PoliticsBusiness
1 of 25
Social Media for Social Good. ,[object Object]
“ Participation in online community membership has particularly dramatic effects on participation in social causes.”
75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).
40% say that they use the Internet at least monthly to participate in such communities.
87% of online community members are participating in social causes that are new to them since their involvement in online communities began.
94% said the Internet helps them become more informed about social causes.
21% of online community members said their involvement in non-profit organizations has increased.
How do we activate social media -- and make it successful ? And how does this apply to causes ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
cause cause cause cause
the evolution of donated media then now
case study: the exponential action network
 
the ad
 
 
the widget
case study: smokey the facebook profile
 
 
 
 
What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s next?

Recommended

Glass Ceilings for Women and Men in Media
Glass Ceilings for Women and Men in MediaGlass Ceilings for Women and Men in Media
Glass Ceilings for Women and Men in MediaItai Bryan Nyamawuya
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessNathan Wright
 
Evaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesEvaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesJames Williams
 
Burke ryan gosling memes and public health
Burke ryan gosling memes and public healthBurke ryan gosling memes and public health
Burke ryan gosling memes and public healthAmelia Burke-Garcia
 
Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Crystal Page
 
Effective marketing strategy for promoting the non – profit environmental org...
Effective marketing strategy for promoting the non – profit environmental org...Effective marketing strategy for promoting the non – profit environmental org...
Effective marketing strategy for promoting the non – profit environmental org...Ekaterini Kyriakou
 
Meaningful connections 05142013
Meaningful connections 05142013Meaningful connections 05142013
Meaningful connections 05142013RBOA_PR
 
1.7.2 Ms Amy Collie
1.7.2 Ms Amy Collie1.7.2 Ms Amy Collie
1.7.2 Ms Amy CollieAustralian Women's Health Network - 7th Conference 2013
 

Recommended

Glass Ceilings for Women and Men in Media
Glass Ceilings for Women and Men in MediaGlass Ceilings for Women and Men in Media
Glass Ceilings for Women and Men in MediaItai Bryan Nyamawuya
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessNathan Wright
 
Evaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesEvaluating And Using New Media Technologies
Evaluating And Using New Media TechnologiesJames Williams
 
Burke ryan gosling memes and public health
Burke ryan gosling memes and public healthBurke ryan gosling memes and public health
Burke ryan gosling memes and public healthAmelia Burke-Garcia
 
Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Crystal Page
 
Effective marketing strategy for promoting the non – profit environmental org...
Effective marketing strategy for promoting the non – profit environmental org...Effective marketing strategy for promoting the non – profit environmental org...
Effective marketing strategy for promoting the non – profit environmental org...Ekaterini Kyriakou
 
Meaningful connections 05142013
Meaningful connections 05142013Meaningful connections 05142013
Meaningful connections 05142013RBOA_PR
 
1.7.2 Ms Amy Collie
1.7.2 Ms Amy Collie1.7.2 Ms Amy Collie
1.7.2 Ms Amy CollieAustralian Women's Health Network - 7th Conference 2013
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
Social Media - Recommendations for Australian Businesses
Social Media - Recommendations for Australian BusinessesSocial Media - Recommendations for Australian Businesses
Social Media - Recommendations for Australian BusinessesAdvisr
 
Trends in Volunteerism #MultifamilyCares
Trends in Volunteerism #MultifamilyCaresTrends in Volunteerism #MultifamilyCares
Trends in Volunteerism #MultifamilyCaresJen Piccotti
 
Effective social media to engage the public and volunteers
Effective social media to engage the public and volunteersEffective social media to engage the public and volunteers
Effective social media to engage the public and volunteersWilliam Mortada
 
Tech backpack Brief for Causes, Philanthropy and Charities
Tech backpack Brief for Causes, Philanthropy and CharitiesTech backpack Brief for Causes, Philanthropy and Charities
Tech backpack Brief for Causes, Philanthropy and CharitiesTech Backpack
 
Social Media 1.0
Social Media 1.0Social Media 1.0
Social Media 1.0Meg Biallas
 
Move from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactMove from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactLee Aase
 
Peter holt on Technology and Behavioural Change
Peter holt on Technology and Behavioural ChangePeter holt on Technology and Behavioural Change
Peter holt on Technology and Behavioural ChangeEnvisage RTI
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
 
Gau march 11 whatsonni
Gau march 11 whatsonniGau march 11 whatsonni
Gau march 11 whatsonnipropertynews.com
 
WEGO Health FDA Social Media Presentation, Question 5
WEGO Health FDA Social Media Presentation, Question 5WEGO Health FDA Social Media Presentation, Question 5
WEGO Health FDA Social Media Presentation, Question 5WEGO Health
 
EffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingEffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingLee Aase
 
Open Government and Social Media
Open Government and Social MediaOpen Government and Social Media
Open Government and Social MediaStrategyWorks
 
Ghana | May-16 | Solar Sister Presentation
Ghana | May-16 | Solar Sister PresentationGhana | May-16 | Solar Sister Presentation
Ghana | May-16 | Solar Sister PresentationSmart Villages
 
100617 Funders and social media
100617 Funders and social media100617 Funders and social media
100617 Funders and social mediaMark Walker
 
RMP-SoMe-Final-1 - PlaceNet
RMP-SoMe-Final-1 - PlaceNetRMP-SoMe-Final-1 - PlaceNet
RMP-SoMe-Final-1 - PlaceNetLizzie Brock
 
Social media and local government
Social media and local governmentSocial media and local government
Social media and local governmentsimonwakeman
 
110112 Introduction to social media for Novas Scarman Can Doers
110112 Introduction to social media for Novas Scarman Can Doers110112 Introduction to social media for Novas Scarman Can Doers
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
 
Social Media in Your Practice
Social Media in Your PracticeSocial Media in Your Practice
Social Media in Your PracticeLee Aase
 
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010Thomas Schäfer
 
60+ Inspirational Quotes From Cannes Lions 2015
60+ Inspirational Quotes From Cannes Lions 201560+ Inspirational Quotes From Cannes Lions 2015
60+ Inspirational Quotes From Cannes Lions 2015Michael Boamah
 
Perficient Business Intelligence Analysis and Delivery Options in SharePoint
Perficient Business Intelligence Analysis and Delivery Options in SharePointPerficient Business Intelligence Analysis and Delivery Options in SharePoint
Perficient Business Intelligence Analysis and Delivery Options in SharePointPerficient, Inc.
 

More Related Content

What's hot

How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
Social Media - Recommendations for Australian Businesses
Social Media - Recommendations for Australian BusinessesSocial Media - Recommendations for Australian Businesses
Social Media - Recommendations for Australian BusinessesAdvisr
 
Trends in Volunteerism #MultifamilyCares
Trends in Volunteerism #MultifamilyCaresTrends in Volunteerism #MultifamilyCares
Trends in Volunteerism #MultifamilyCaresJen Piccotti
 
Effective social media to engage the public and volunteers
Effective social media to engage the public and volunteersEffective social media to engage the public and volunteers
Effective social media to engage the public and volunteersWilliam Mortada
 
Tech backpack Brief for Causes, Philanthropy and Charities
Tech backpack Brief for Causes, Philanthropy and CharitiesTech backpack Brief for Causes, Philanthropy and Charities
Tech backpack Brief for Causes, Philanthropy and CharitiesTech Backpack
 
Social Media 1.0
Social Media 1.0Social Media 1.0
Social Media 1.0Meg Biallas
 
Move from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactMove from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactLee Aase
 
Peter holt on Technology and Behavioural Change
Peter holt on Technology and Behavioural ChangePeter holt on Technology and Behavioural Change
Peter holt on Technology and Behavioural ChangeEnvisage RTI
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
 
WEGO Health FDA Social Media Presentation, Question 5
WEGO Health FDA Social Media Presentation, Question 5WEGO Health FDA Social Media Presentation, Question 5
WEGO Health FDA Social Media Presentation, Question 5WEGO Health
 
EffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingEffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingLee Aase
 
Open Government and Social Media
Open Government and Social MediaOpen Government and Social Media
Open Government and Social MediaStrategyWorks
 
Ghana | May-16 | Solar Sister Presentation
Ghana | May-16 | Solar Sister PresentationGhana | May-16 | Solar Sister Presentation
Ghana | May-16 | Solar Sister PresentationSmart Villages
 
100617 Funders and social media
100617 Funders and social media100617 Funders and social media
100617 Funders and social mediaMark Walker
 
RMP-SoMe-Final-1 - PlaceNet
RMP-SoMe-Final-1 - PlaceNetRMP-SoMe-Final-1 - PlaceNet
RMP-SoMe-Final-1 - PlaceNetLizzie Brock
 
Social media and local government
Social media and local governmentSocial media and local government
Social media and local governmentsimonwakeman
 
110112 Introduction to social media for Novas Scarman Can Doers
110112 Introduction to social media for Novas Scarman Can Doers110112 Introduction to social media for Novas Scarman Can Doers
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
 
Social Media in Your Practice
Social Media in Your PracticeSocial Media in Your Practice
Social Media in Your PracticeLee Aase
 

What's hot (19)

How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
 
Social Media - Recommendations for Australian Businesses
Social Media - Recommendations for Australian BusinessesSocial Media - Recommendations for Australian Businesses
Social Media - Recommendations for Australian Businesses
 
Trends in Volunteerism #MultifamilyCares
Trends in Volunteerism #MultifamilyCaresTrends in Volunteerism #MultifamilyCares
Trends in Volunteerism #MultifamilyCares
 
Effective social media to engage the public and volunteers
Effective social media to engage the public and volunteersEffective social media to engage the public and volunteers
Effective social media to engage the public and volunteers
 
Tech backpack Brief for Causes, Philanthropy and Charities
Tech backpack Brief for Causes, Philanthropy and CharitiesTech backpack Brief for Causes, Philanthropy and Charities
Tech backpack Brief for Causes, Philanthropy and Charities
 
Social Media 1.0
Social Media 1.0Social Media 1.0
Social Media 1.0
 
Move from Social Engagement to Community Impact
Move from Social Engagement to Community ImpactMove from Social Engagement to Community Impact
Move from Social Engagement to Community Impact
 
Peter holt on Technology and Behavioural Change
Peter holt on Technology and Behavioural ChangePeter holt on Technology and Behavioural Change
Peter holt on Technology and Behavioural Change
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users
 
Gau march 11 whatsonni
Gau march 11 whatsonniGau march 11 whatsonni
Gau march 11 whatsonni
 
WEGO Health FDA Social Media Presentation, Question 5
WEGO Health FDA Social Media Presentation, Question 5WEGO Health FDA Social Media Presentation, Question 5
WEGO Health FDA Social Media Presentation, Question 5
 
EffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and MarketingEffectivelyUsing Social Media in Sales and Marketing
EffectivelyUsing Social Media in Sales and Marketing
 
Open Government and Social Media
Open Government and Social MediaOpen Government and Social Media
Open Government and Social Media
 
Ghana | May-16 | Solar Sister Presentation
Ghana | May-16 | Solar Sister PresentationGhana | May-16 | Solar Sister Presentation
Ghana | May-16 | Solar Sister Presentation
 
100617 Funders and social media
100617 Funders and social media100617 Funders and social media
100617 Funders and social media
 
RMP-SoMe-Final-1 - PlaceNet
RMP-SoMe-Final-1 - PlaceNetRMP-SoMe-Final-1 - PlaceNet
RMP-SoMe-Final-1 - PlaceNet
 
Social media and local government
Social media and local governmentSocial media and local government
Social media and local government
 
110112 Introduction to social media for Novas Scarman Can Doers
110112 Introduction to social media for Novas Scarman Can Doers110112 Introduction to social media for Novas Scarman Can Doers
110112 Introduction to social media for Novas Scarman Can Doers
 
Social Media in Your Practice
Social Media in Your PracticeSocial Media in Your Practice
Social Media in Your Practice
 

Viewers also liked

The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010Thomas Schäfer
 
60+ Inspirational Quotes From Cannes Lions 2015
60+ Inspirational Quotes From Cannes Lions 201560+ Inspirational Quotes From Cannes Lions 2015
60+ Inspirational Quotes From Cannes Lions 2015Michael Boamah
 
Perficient Business Intelligence Analysis and Delivery Options in SharePoint
Perficient Business Intelligence Analysis and Delivery Options in SharePointPerficient Business Intelligence Analysis and Delivery Options in SharePoint
Perficient Business Intelligence Analysis and Delivery Options in SharePointPerficient, Inc.
 
Perficient Self Service Business Intelligence with Power Pivot
Perficient Self Service Business Intelligence with Power PivotPerficient Self Service Business Intelligence with Power Pivot
Perficient Self Service Business Intelligence with Power PivotPerficient, Inc.
 
Young Professionals Board
Young Professionals BoardYoung Professionals Board
Young Professionals Boardisubusiness
 
β Lactam antibiotic hypersensitivity cross-reactivity
β Lactam antibiotic hypersensitivity cross-reactivityβ Lactam antibiotic hypersensitivity cross-reactivity
β Lactam antibiotic hypersensitivity cross-reactivityNathaniel Hare
 
DFW BlueMix Meetup - demo and slides
DFW BlueMix Meetup - demo and slidesDFW BlueMix Meetup - demo and slides
DFW BlueMix Meetup - demo and slideschuckdey
 
Encouraging A Growth Mindset
Encouraging A Growth MindsetEncouraging A Growth Mindset
Encouraging A Growth MindsetKirsten Brooks
 
IBM Smarter Buildings: Detailed Overview
IBM Smarter Buildings: Detailed Overview IBM Smarter Buildings: Detailed Overview
IBM Smarter Buildings: Detailed Overview Steve Cole
 
Storytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsStorytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsMaarten Schäfer
 
Historic Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLA
Historic Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLAHistoric Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLA
Historic Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLAStephen Dirk Schafer
 
Biological Solutions in a chemical world
Biological Solutions in a chemical worldBiological Solutions in a chemical world
Biological Solutions in a chemical worldThomas Schäfer
 
Improving Quality and Adoption: EIM SQL Server 2012
Improving Quality and Adoption: EIM SQL Server 2012Improving Quality and Adoption: EIM SQL Server 2012
Improving Quality and Adoption: EIM SQL Server 2012Perficient, Inc.
 
Socialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferSocialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferMediabistro
 
Business Reporting with SharePoint And Self-service BI with PowerPivot
Business Reporting with SharePoint And Self-service BI with PowerPivotBusiness Reporting with SharePoint And Self-service BI with PowerPivot
Business Reporting with SharePoint And Self-service BI with PowerPivotPerficient, Inc.
 
Unit testing symfony plugins with php unit
Unit testing symfony plugins with php unitUnit testing symfony plugins with php unit
Unit testing symfony plugins with php unitChristian Schaefer
 
Designing Collaboration: Building Systems that Really Work - Philipp Schäfer
Designing Collaboration: Building Systems that Really Work - Philipp SchäferDesigning Collaboration: Building Systems that Really Work - Philipp Schäfer
Designing Collaboration: Building Systems that Really Work - Philipp SchäferOpenKnowledge srl
 
Quadrus Corporation Capabilities Summary - v2
Quadrus Corporation Capabilities Summary - v2Quadrus Corporation Capabilities Summary - v2
Quadrus Corporation Capabilities Summary - v2Cassie Scott
 

Viewers also liked (20)

The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
The gradual feedstock change, Novozymes Thomas Schafer June 7, 2010
 
60+ Inspirational Quotes From Cannes Lions 2015
60+ Inspirational Quotes From Cannes Lions 201560+ Inspirational Quotes From Cannes Lions 2015
60+ Inspirational Quotes From Cannes Lions 2015
 
Perficient Business Intelligence Analysis and Delivery Options in SharePoint
Perficient Business Intelligence Analysis and Delivery Options in SharePointPerficient Business Intelligence Analysis and Delivery Options in SharePoint
Perficient Business Intelligence Analysis and Delivery Options in SharePoint
 
Perficient Self Service Business Intelligence with Power Pivot
Perficient Self Service Business Intelligence with Power PivotPerficient Self Service Business Intelligence with Power Pivot
Perficient Self Service Business Intelligence with Power Pivot
 
Young Professionals Board
Young Professionals BoardYoung Professionals Board
Young Professionals Board
 
β Lactam antibiotic hypersensitivity cross-reactivity
β Lactam antibiotic hypersensitivity cross-reactivityβ Lactam antibiotic hypersensitivity cross-reactivity
β Lactam antibiotic hypersensitivity cross-reactivity
 
DFW BlueMix Meetup - demo and slides
DFW BlueMix Meetup - demo and slidesDFW BlueMix Meetup - demo and slides
DFW BlueMix Meetup - demo and slides
 
Encouraging A Growth Mindset
Encouraging A Growth MindsetEncouraging A Growth Mindset
Encouraging A Growth Mindset
 
IBM Smarter Buildings: Detailed Overview
IBM Smarter Buildings: Detailed Overview IBM Smarter Buildings: Detailed Overview
IBM Smarter Buildings: Detailed Overview
 
Storytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 BrandsStorytelling Expedition Around the World in 80 Brands
Storytelling Expedition Around the World in 80 Brands
 
Resume Schafer 2016
Resume Schafer 2016Resume Schafer 2016
Resume Schafer 2016
 
Historic Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLA
Historic Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLAHistoric Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLA
Historic Survey Photo Guidelines and Tutorial by Stephen Schafer for SurveyLA
 
Biological Solutions in a chemical world
Biological Solutions in a chemical worldBiological Solutions in a chemical world
Biological Solutions in a chemical world
 
Improving Quality and Adoption: EIM SQL Server 2012
Improving Quality and Adoption: EIM SQL Server 2012Improving Quality and Adoption: EIM SQL Server 2012
Improving Quality and Adoption: EIM SQL Server 2012
 
Socialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferSocialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian Schafer
 
Business Reporting with SharePoint And Self-service BI with PowerPivot
Business Reporting with SharePoint And Self-service BI with PowerPivotBusiness Reporting with SharePoint And Self-service BI with PowerPivot
Business Reporting with SharePoint And Self-service BI with PowerPivot
 
Unit testing symfony plugins with php unit
Unit testing symfony plugins with php unitUnit testing symfony plugins with php unit
Unit testing symfony plugins with php unit
 
Ssi schafer 1ª parte slideshare
Ssi schafer 1ª parte slideshareSsi schafer 1ª parte slideshare
Ssi schafer 1ª parte slideshare
 
Designing Collaboration: Building Systems that Really Work - Philipp Schäfer
Designing Collaboration: Building Systems that Really Work - Philipp SchäferDesigning Collaboration: Building Systems that Really Work - Philipp Schäfer
Designing Collaboration: Building Systems that Really Work - Philipp Schäfer
 
Quadrus Corporation Capabilities Summary - v2
Quadrus Corporation Capabilities Summary - v2Quadrus Corporation Capabilities Summary - v2
Quadrus Corporation Capabilities Summary - v2
 

Similar to Social Media Activism: How Online Communities Promote Social Causes

social-media-report-2015-final
social-media-report-2015-finalsocial-media-report-2015-final
social-media-report-2015-finalThomas Kelly
 
Social Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhySocial Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhyCaroline Dangson
 
Social media and the state library update
Social media and the state library updateSocial media and the state library update
Social media and the state library updateHeather Lambert
 
Social Networking
Social NetworkingSocial Networking
Social Networkingkelsto811
 
The Gather Project: A Review of Healthcare Social Media 10.10
The Gather Project: A Review of Healthcare Social Media 10.10The Gather Project: A Review of Healthcare Social Media 10.10
The Gather Project: A Review of Healthcare Social Media 10.10Peter Levitan & Co.
 
Being on target through social media
Being on target through social mediaBeing on target through social media
Being on target through social mediaWayne Kirby
 
Wave5 thesocialisationofbrands
Wave5 thesocialisationofbrandsWave5 thesocialisationofbrands
Wave5 thesocialisationofbrandsChafik YAHOU
 
AWAM's Proposal Strategies
AWAM's Proposal StrategiesAWAM's Proposal Strategies
AWAM's Proposal StrategiesJun Keet Lee
 
Social media - A boon
Social media - A boonSocial media - A boon
Social media - A boonRohit Kale
 
Strategic impact of Social Media in tourism- Research paper
Strategic impact of Social Media in tourism- Research paperStrategic impact of Social Media in tourism- Research paper
Strategic impact of Social Media in tourism- Research paperAmbuj Saxena
 
Online Communities Benchmark Report (ANA)
Online Communities Benchmark Report (ANA)Online Communities Benchmark Report (ANA)
Online Communities Benchmark Report (ANA)Demand Metric
 
92 Journal of Computer Information Systems Fall 2014USING .docx
92 Journal of Computer Information Systems Fall 2014USING .docx92 Journal of Computer Information Systems Fall 2014USING .docx
92 Journal of Computer Information Systems Fall 2014USING .docxevonnehoggarth79783
 
2011 shift index social media activity
2011 shift index social media activity2011 shift index social media activity
2011 shift index social media activityUday Abdurrahman
 

Similar to Social Media Activism: How Online Communities Promote Social Causes (20)

Nonprofit socialnetworksurveyreport
Nonprofit socialnetworksurveyreportNonprofit socialnetworksurveyreport
Nonprofit socialnetworksurveyreport
 
Social media survey
Social media surveySocial media survey
Social media survey
 
social-media-report-2015-final
social-media-report-2015-finalsocial-media-report-2015-final
social-media-report-2015-final
 
Social Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhySocial Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and Why
 
Social media and the state library update
Social media and the state library updateSocial media and the state library update
Social media and the state library update
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
The Gather Project: A Review of Healthcare Social Media 10.10
The Gather Project: A Review of Healthcare Social Media 10.10The Gather Project: A Review of Healthcare Social Media 10.10
The Gather Project: A Review of Healthcare Social Media 10.10
 
Technology conference
Technology conferenceTechnology conference
Technology conference
 
Being on target through social media
Being on target through social mediaBeing on target through social media
Being on target through social media
 
Networked worlds and networked enterprises
Networked worlds and networked enterprisesNetworked worlds and networked enterprises
Networked worlds and networked enterprises
 
Wave5 thesocialisationofbrands
Wave5 thesocialisationofbrandsWave5 thesocialisationofbrands
Wave5 thesocialisationofbrands
 
AWAM's Proposal Strategies
AWAM's Proposal StrategiesAWAM's Proposal Strategies
AWAM's Proposal Strategies
 
Social media - A boon
Social media - A boonSocial media - A boon
Social media - A boon
 
Special Events in the 21st century
Special Events in the 21st centurySpecial Events in the 21st century
Special Events in the 21st century
 
Special events in the 21st century
Special events in the 21st centurySpecial events in the 21st century
Special events in the 21st century
 
Strategic impact of Social Media in tourism- Research paper
Strategic impact of Social Media in tourism- Research paperStrategic impact of Social Media in tourism- Research paper
Strategic impact of Social Media in tourism- Research paper
 
Online Communities Benchmark Report (ANA)
Online Communities Benchmark Report (ANA)Online Communities Benchmark Report (ANA)
Online Communities Benchmark Report (ANA)
 
92 Journal of Computer Information Systems Fall 2014USING .docx
92 Journal of Computer Information Systems Fall 2014USING .docx92 Journal of Computer Information Systems Fall 2014USING .docx
92 Journal of Computer Information Systems Fall 2014USING .docx
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
 
2011 shift index social media activity
2011 shift index social media activity2011 shift index social media activity
2011 shift index social media activity
 

More from Deep Focus

Why 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile ConvergenceWhy 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile ConvergenceDeep Focus
 
Purina Sample Tweets
Purina Sample TweetsPurina Sample Tweets
Purina Sample TweetsDeep Focus
 
Connections: The New Impressions
Connections: The New ImpressionsConnections: The New Impressions
Connections: The New ImpressionsDeep Focus
 
UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...
UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...
UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...Deep Focus
 
We Don't Need No Stinking Badges
We Don't Need No Stinking BadgesWe Don't Need No Stinking Badges
We Don't Need No Stinking BadgesDeep Focus
 
Putting Social Media To Work For Newspapers
Putting Social Media To Work For NewspapersPutting Social Media To Work For Newspapers
Putting Social Media To Work For NewspapersDeep Focus
 
Social Media Is Mature - No It Isn't
Social Media Is Mature - No It Isn'tSocial Media Is Mature - No It Isn't
Social Media Is Mature - No It Isn'tDeep Focus
 
Social Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorSocial Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorDeep Focus
 
The Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded EntertainmentThe Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded EntertainmentDeep Focus
 

More from Deep Focus (9)

Why 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile ConvergenceWhy 'Real-Time' Marketing Is All About Social & Mobile Convergence
Why 'Real-Time' Marketing Is All About Social & Mobile Convergence
 
Purina Sample Tweets
Purina Sample TweetsPurina Sample Tweets
Purina Sample Tweets
 
Connections: The New Impressions
Connections: The New ImpressionsConnections: The New Impressions
Connections: The New Impressions
 
UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...
UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...
UH-OH: It’s the end of ad inventory as you know it (and how you can still fee...
 
We Don't Need No Stinking Badges
We Don't Need No Stinking BadgesWe Don't Need No Stinking Badges
We Don't Need No Stinking Badges
 
Putting Social Media To Work For Newspapers
Putting Social Media To Work For NewspapersPutting Social Media To Work For Newspapers
Putting Social Media To Work For Newspapers
 
Social Media Is Mature - No It Isn't
Social Media Is Mature - No It Isn'tSocial Media Is Mature - No It Isn't
Social Media Is Mature - No It Isn't
 
Social Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer BehaviorSocial Media and Its Impact on Consumer Behavior
Social Media and Its Impact on Consumer Behavior
 
The Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded EntertainmentThe Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded Entertainment
 

Recently uploaded

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?XfilesPro
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 

Recently uploaded (20)

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptxKey Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptx
 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 

Social Media Activism: How Online Communities Promote Social Causes

  • 1.
  • 2. “ Participation in online community membership has particularly dramatic effects on participation in social causes.”
  • 3. 75% of people who are members of online communities said they use the Internet to participate in communities related to social causes ( up 30% from 2006).
  • 4. 40% say that they use the Internet at least monthly to participate in such communities.
  • 5. 87% of online community members are participating in social causes that are new to them since their involvement in online communities began.
  • 6. 94% said the Internet helps them become more informed about social causes.
  • 7. 21% of online community members said their involvement in non-profit organizations has increased.
  • 8. How do we activate social media -- and make it successful ? And how does this apply to causes ?
  • 9.
  • 10.  
  • 12. the evolution of donated media then now
  • 13. case study: the exponential action network
  • 14.  
  • 16.  
  • 17.  
  • 19. case study: smokey the facebook profile
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.