What's at a core of an organisation as big as the Erasmus Student Network? A section. And what's the core of a section? It's its brand. A workshop held for Erasmus Student Network.

1. Intro
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2. Section, business or a company, the basis is the same. Section works and some
people are trying to promote what it does.
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3. What doesn “branding” mean? What forms a brand?
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4. Logotype or visual identity?
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5. Being active wherever the audience is listening?
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6. Writing articles and trying to get in any newspaper you can?
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7. What was described are merely tools to strengthen the awareness of a brand. But it
needs to be defined first and all next strategy needs to be based on it.
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9. This includes SEO, social media, PPC, local search, mobile, and traditional
promotional methods and tools.
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10. The message that guides and rules all the processes of your section.
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11. Allowing your target market to identify with your brand personality and values
successfully.
Make an imprint into the hearts of your audience
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13. Marketing, advertising, and other promotional activities only communicate your
brand personality and message.
Your brand is comprised of your personality, your voice, and your message; branding
is the process of establishing these traits.
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14. Your customers are the ones who ultimately define your brand. Their perception of
your brand is what sticks with the people they influence. This is why it’s very
important to select your brand values carefully; otherwise, your brand may be taken
the wrong way.
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15. The truth is that there is no formula – branding is and will always be a customized
experience. The good news is you can measure the success of your brand easily. What
you should look at in this case is the behavior and the interests of your target
audience.
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17. The first thing you need to clarify is why you do what you do. You won’t get the
answers right away – you’ll need to ask yourself why several times before you get to
the root purpose, the very core of your section.
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18. We have all spent time creating what we have. But did we have enough time to
reflect why did we put so much effort in it?
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19. We usually help Erasmus and exchange students. Why do we do that?
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20. This will help begin to shape your brand, becoming a skeleton on which you will
attach the rest of the ideas, values, and messages.
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23. Your audiences will be looking for a solid, consistent identity. Your ability to stay true
to your brand is one of the most important elements that will earn you customer
loyalty.
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24. Once you finish asking yourself what you are, it’s time to ask yourself “Who am I?”
The values that you get from the previous step will define who you are as a brand. List
these down and define these values in light of your business.
You want people following these values to heart, from the blog posts, to their
performance, to their customer service.
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25. Your integrity as an organization depends heavily on the culture you cultivate in your
section. Happy members are productive, passionate, and cohesive, making your
section stronger and your processes more easily manageable.
This is why it’s important to establish what kind of culture you want to nurture in your
establishment.
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26. Different audiences, different stakeholders – but your brand should go through all of
them.
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27. Mission, benefits, which media, goals and targets
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32. Define their values, their needs, their problems, their interests. How they spend their
days, where do they go?
Usually 3-4 archetypes are more than enough. Assign pictures and names and start
treating them like real people.
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36. Think who are you talking to
Define your targets
Get drunk
Talk to others about your ideas
Write everything down
And then cross out
And test what works better
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37. The form matters as well. You need to communicate clearly, without any
misunderstandings or grammar mistakes.
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39. Come to my workshop on NP in Revika
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