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Delivering Innovation and Technology
Mobile Road to SuccessMobile Road to Success
Pedro Henriques
Mobile Division Manager @ Xpand IT
Delivering Innovation and Technology
Mobile Road to SuccessMobile Road to Success
Pedro Henriques
Master Degree in Computer Science @ ISEL
MobileMobile RoadRoad toto SuccessSuccess
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MobileMobile RoadRoad toto SuccessSuccess
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MobileMobile RoadRoad toto SuccessSuccess
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
a career on the
How to make
a career on the
mobile market?
Career TypeCareer Type
PASSION FOR EXCELLENCE
Delivering Innovation and Technology
CorporateCorporate
Corporate
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
CorporateCorporate
Corporate
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
StartupStartup
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Startup
StartupStartup
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Startup
FreelancerFreelancer
Freelancer
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
FreelancerFreelancer
Freelancer
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MobileMobile RoadRoad toto SuccessSuccess
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Which careerWhich career
type to choose?
Market TargetMarket Target
PASSION FOR EXCELLENCE
Delivering Innovation and Technology
MarketMarket TargetTarget
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MarketMarket TargetTarget
Big Company
Core Apps
Marketing
Brand Apps
Product for
Mass Market
Product for
Niche Market
Corporate
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Startup
Freelancer
XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts
• 5 years of experience
• 75+ apps deployed
• 25 apps under development
• 11 apps released in a single month
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
• 11 apps released in a single month
2009 2010 2011 2012 2013
• Paid app
• Ads
• Several Editions
• Multi-platform
• Merchandise
StartupsStartups -- SUCCESS CASESSUCCESS CASES -- AngryAngry BirdsBirds
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
• #1 downloaded game
• 1 billion downloads
• 30+ million daily active users
• 300+ million minutes played daily
• 33 games attempts
• Free app
• No revenue model
• 13 employees
• San Francisco, California, USA
• iPhone released on October 2010
• 30+ million users
StartupsStartups -- SUCCESS CASESSUCCESS CASES -- InstagramInstagram
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
• 30+ million users
• 1+ billion photos
• 5+ millions photos per day
• 575 likes per second
• 81 Comments per second
• 1 million Android installs in 12 hours
• 2011 Apple’s App of the Year
• $1 billion acquisition by Facebook
• News aggregation app
• Algorithm to summarize news
– Created by SRI
• Apple's Best Apps of 2012 award for
Intuitive Touch
• +500K users
StartupsStartups -- SUCCESS CASESSUCCESS CASES -- SummlySummly
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
• +500K users
• +30 million summaries read
• 28 years of saved time
• Founded by Nick D'Aloisio with 15 years
• Youngest person to raise venture capital
• $30 million acquisition by Yahoo
MobileMobile RoadRoad toto SuccessSuccess
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Which platformWhich platform
to work on?
PlatformsPlatforms
PASSION FOR EXCELLENCE
Delivering Innovation and Technology
PlatformsPlatforms
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
ShipmentsShipments
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
http://mycarlsbergyears.wordpress.com/2013/02/20/the-qwerty-nature-of-smartphones/
MarketMarket ShareShare
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
Market ShareMarket Share
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
http://www.businessinsider.com/china-smartphone-market-low-price-phones-2012-11
MarketMarket ShareShare
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
http://www.guardian.co.uk/technology/2013/mar/13/tablets-challenge-pc-sales-2017-android
MarketMarket ShareShare
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
http://gs.statcounter.com/#mobile_os-ww-monthly-201301-201303-map
MONETIZEMONETIZE -- PlatformsPlatforms
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MONETIZEMONETIZE -- PlatformsPlatforms
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
http://tctechcrunch2011.files.wordpress.com/2012/12/appcelerator-platform-interest.png?w=640
MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
PlatformsPlatforms
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
YourYour CallCall
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
YourYour CallCall
1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Questions?Questions?
PASSION FOR EXCELLENCE
Delivering Innovation and Technology
Follow Us!Follow Us!
www.xpand-it.com
https://www.facebook.com/pages/Xpand-IT/206508579394292
linkedin.com/company/Xpand-it
https://twitter.com/xpandit
Thank You!Thank You!
Pedro Henriques
Mobile Division Manager @ Xpand IT
pedro.henriques@xpand-it.com
https://twitter.com/p3dromig

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