1. Allan Isfan, CEO, MyEventApps
@isfan
@myeventapps
Mobile 101 – The Basics

2. Answering Some Basic Questions and
Much More
We’re here
to help …
Are smartphones
phones with an IQ
over 130?
Think Android is a
robot that looks and
acts like a human?
What are those black
and white squiggly
things?
Confused when
people talk about
“web” apps vs.
“native” apps?
Who’s using
smartphones and
what are they doing
with them?

3. Outline
•Catching the wave: the stats
•Let’s get nerdy: critical terms
•Social
•Mobile commerce
•The Future
•Glossary
3

4. 4
Smartphones are the fastest
spreading technology in history!
More smartphones than toothbrushes!
4x more new phones bought per day
than babies born
More smartphones than PCs

5. 5
We’re well into the post PC world
There are now more smartphones than computers!

6. 6
More media consumption on smartphones per
day than any other medium! Amazing no?

7. 7
http://www.nielsen.com/us/en/insights/news/2014/mobile-millennials-over-85-percent-of-
generation-y-owns-smartphones.html
Nearly doubled
from 2013 to 2014
Some demographics nearing 90% smartphone
penetration and 55+ ramping fast!

8. Mobile Only Internet Generation
25% of U.S. mobile users are part
of the “mobile only” internet
generation!
Increasing number of people are “mobile only”,
i.e. almost never use computers to go online

9. Source: 11mark
Mobile is about
CONVENIENCE,
not just mobility
Case in Point
75% of Americans
use their mobile
phones in the
bathroom

10. Let’s get a bit nerdy
10

11. There are several mobile
Operating Systems (the software):
Operating Systems
• There are companies that build the phones, companies that build the software that
runs on the phones (operating system) and some that do both.
• The different systems are not compatible with each other. For examples iPhone
apps don’t work on Android and vice versa
There are many manufacturers
of phones
Android owned by Google
iOS owned by Apple –
iPhone, iPod & iPad
BlackBerry
Windows
Open to all manufacturers:
Samsung (#1 in the world) HTC and
more.
Apple (uses iOS Operating Software,
also created by Apple)
Blackberry … builds the phones and
the operating software
Microsoft, Nokia, LG and others

12. Cellular vs WiFi
12
WiFi is short range wireless and uses unlicensed frequencies. This makes Wi-Fi
very affordable and anyone can set up a hotspot. Cellular uses licensed spectrum
(must pay to use the frequencies) and long range making it much more expensive.

13. 4G LTE >> 3G
13
Although cellular data connections are getting faster, Wi-Fi
continues to allow for more data content to be transferred: often
unlimited or 200G-400G residential vs 2G-6G for cellular packages

14. Dealing with Capacity: Temporary Towers and hotspots
14
Cellular towers and Wi-Fi hotspots often run out of simultaneous connections, i.e. the
number of devices they can connect at one time. If you’re looking to assess capacity at your
event, be sure to estimate how many people will be present in the vicinity of the hotspot and
discuss this with your provider.

15. Native Apps, Web Apps, Responsive
• Native Apps
̶ Do you use Microsoft powerpoint or Word? Those
are applications that run directly on your computer
… and smartphones have those too …
̶ Software application you download to your
smartphone are called “native” because they run
directly on your phone
• Web Apps
̶ Web apps are essentially websites designed to
work well in your mobile browser
̶ Web apps are getting better but they can’t do
everything native apps can
̶ The latest tech is HTML5
• Responsive Websites
̶ A Responsive website adapts to your screen
size automatically. It is the latest tech!

16. Native App & Responsive Web example: Imperial Theatre
16
http://bit.ly/imperialapp
Native App Responsive Website (WordPress with MyEventApps Plugin)
http://www.imperialtheatre.nb.ca/
Responsive websites adapt to the screen automatically. If viewed on a narrow screen like a
smartphone, it looks different than on a computer with a wide screen: this can include resizing of
images, changing the menu from words across the top to a dropdown menu and the layout may
even change substantially. You can see if a site is responsive by shrinking the width of your browser:
if it doesn’t change, it isn’t responsive (test your own site!).
Note: Responsive websites should not be considered a replacement for native apps. Native
apps provide a better experience and support advanced features.
Wide Narrow

17. 17
Apps are eating the mobile web
Although responsive websites are getting better, native apps
continue to dominate the mobile web

18. 18
MPI research – state of the event apps 2014

19. 19
MPI research – state of the event apps 2014

20. Key advantage of Native Apps over web solutions
20
People love apps: 100M downloaded/day
Top of Mind & Easy to access
Offline Access
Premium Features: Push notifications
Photo tools, GPS, calendar integration
Make Money
Most mobile usage is through apps
Just click the icon (no browser)
Many apps work without an internet connection
Apps can support features websites cannot
In app purchases, sponsorship, premium tools
1
2
3
4
5

21. 21
What are the key social
trends?
(hint: going MOBILE ONLY)

22. People use Mobile EVERYWHERE
And not just outside! 58%
use it watching TV and
51% while lying bed.
Source: Google/Ipsos, Nielsen

23. 23
78% of users are Mobile!
30% user are MOBILE ONLY
(and they love photos)

24. 24
75% Mobile!
Getting tougher to get attention

25. 25
#feo2014 #celtic #livemusic
15
Mobile Only!
Instagram

26. 26
Mobile Only!
Vine (6 second video)

27. 27
Founder Quote
“… intended to
counteract the
trend of users
being compelled to
manage an
idealized online
identity of
themselves, which
he says has "taken
all of the fun out of
communicating”.
10
Mobile Only!
Snapchat (one to one, one to many image based)

28. What does this mean?
28
We love SOCIAL… pictures are key
We love news … in the right CONTEXT
We REALLY love pictures … and short videos
We love short videos …. if they are creative
We want to use temporary media …. to communicate
(and kids are trying to get away from grandma)

29. 29
Follow the money

30. 30
https://squareup.com/
http://www.payanywhere.com/
https://www.paypal.com/webapps
/mpp/credit-card-reader
https://getpayd.com/

31. WTF is NFC?
31
The same NFC technology (short range wireless) that exists in
credit cards to support tap payments have not moved to
smartphones. Great for payments and ticketing.

32. 32
NFC is now supported by Apple (finally). This is a big deal!
Apple Pay is helping the world move to digital payments.

33. RFID Tickets
33
RFID Access Control Cashless Payment
Social Media
Radio Frequency Identification (RFID) uses NFC chips in
wristbands, tickets and badges. It speeds up entry and allows
money to be added virtually to enable cashless transactions.

34. Mobile Loyalty Systems with mobile payment
34
Many organizations are moving to apps with payment, loyalty and
pre-ordering of goods. Order ahead of time, pay, pick up and
collect points.

35. Top 5 Revenue Generating Techniques
35
Charge for download1
Free with In-App purchases
Ad Networks
Sponsorship
Exhibitor/Vendor Tools & Promotions
2
3
4
5
$0.99, $1.99 etc, app store keeps 30%!
Buy extras in the app, app store keeps 30%!
Need 100,000+ downloads to make $
Ideal solution for events: $5k-$15k is typical
Charge vendors and exhibitors for exposure & tools

36. 36
The Future is Here

37. The Coming of the drones (awesome for festivals)
37
https://www.youtube.com/watch?v=m2ThTb6iffA

38. Augmented Reality
38
Augmented Reality overlays content on the image viewed through
the smartphone camera.
More info https://en.wikipedia.org/wiki/Augmented_reality

39. Geo-fencing
39
A geo-fence is a virtual perimeter for a real-world geographic
area – mostly used for location based marketing.

40. Beacon
40
Beacon is similar to Geo-fencing but it is used indoors and is based on
Bluetooth. It is used to send people messages based on their location. Some
festivals and indoor venues have begun deploying Beacon – very early days
More info: https://en.wikipedia.org/wiki/IBeacon

41. 41

42. Beyond the Smartphone
42
Mobile is moving beyond the smartphone and into wearable
devices. Health gadgets such as FitBit are leading the charge
but smart watches are gaining popularity.

43. 43
Congratulations
for taking a great
step into the
future

44. 44
Mobile: +1 613-799-6300
allan.isfan@favequest.com
twitter: @isfan
linkedin: linkedin.com/in/allanisfan
Allan Isfan, CEO

45. 3G
• 3G stands for 3rd generation
mobile phone standards and
technology.
• Analog cellular phones were
the first generation and digital
phones were the second
generation (2G).
• 3G is marked by high data
speeds, always-on data
access, and greater voice
capacity.
Source: http://www.phonescoop.com

46. 4G
• 4G stands for 4th generation
mobile phone standards and
technology.
• They offer faster data rates
than 3G networks, are more
data-centric and are based on
standard Internet
technologies such as IP.
Source: http://www.phonescoop.com

47. Accelerometer
• An accelerometer is an
electronic component that
measures tilt and motion.
• Common uses include
detecting whether the phone
is upright or sideways to
automatically rotate the
graphics on the screen and to
control applications (such as
music player) by moving or
shaking the phone.
Source: http://www.phonescoop.com

48. Bluetooth
• Bluetooth is a short-range wireless
technology used to create PANs
(Personal Area Networks) among
your devices, and with other nearby
devices.
• Bluetooth allows you to leave your
phone in your pocket, while talking
on your phone with a Bluetooth
headset – with no wires. You can
also exchange information with other
Bluetooth-enabled devices such as
phones or printers.
Source: http://www.phonescoop.com

49. Cache
• A cache is a memory storage area in the phone that stores
copies of information that is likely to be needed in the near
future so it can be accessed faster.
• For example, when you visit a web page on your phone, a
copy of the page may be stored in the phone’s cache
memory so that page is requested again, it can instantly
be displayed from the cache, instead of waiting for the
page to download from the Internet again.
Source: http://www.phonescoop.com

50. GPS / Location
• GPS (Global Positioning System) is a
global satellite-based system for
determining precise location on Earth.
• It can transmit users’ location
information to services such as
applications and the phone’s map
feature.
• For example, a location-enabled phone
book service might tell you where the
nearest Chinese restaurant is, without
manual entry of a postal code, etc.
Source: http://www.phonescoop.com

51. OTA
• OTA stands for Over-The-Air
and represents any kind of
event, transfer or transaction
that takes place wirelessly
using the cellular network, as
opposed to using a cable or
other local connection.
• It is usually used in reference
to downloading or uploading
content or software such as
downloading a new
application.
Source: http://www.phonescoop.com

52. Push Notifications
• Push notification allows an app
to notify you of new messages
or events without the need to
actually open the application,
similar to how a text message
will make a sound and pop up
on your screen.
• This is a great way for apps to
interact with us in the
background such as a game
notifying us of some event
occurring in our game world.
Source: http://www.about.com

53. QR Codes vs. NFC
QR codes are images that you
scan with your mobile phone
using a QR code scanner app.
For example, it can take you to a
web page thanks to the URL
embedded in the code.
Near field communication, or
NFC, allows the transfer of
information between two NFC
enabled devices.
For example, an NFC enabled
phone scanning a microchip in a
door will enable the phone to
unlock the door.