Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Ishan Parekh
Roll No. # 315
INDUSTRY ANALYSIS
Advertising
Market Size
Source: Pitch Madison Media Ad Outlook
Year
Total Pie
(in Crore Rs.)
Growth
(in %)
2011 25,594 8
2012 28,013 8...
Major Challenges
Falling audience
of channels and
broadcasters
Ingress of
internet
Problems of
Zipping and
Zapping
Rising ...
Distribution Of Ad Agencies In India
544
383
375
146
137134112111
97
91
1228
No. of advertising agencies
Mumbai
Chennai
De...
General Working
COMPANY ANALYSIS
Scarecrow Communications
Scarecrow Communications
A private limited company
Founded in 2009
India’s fastest growing agency
Offices in Mumbai, Delhi...
Services Offered
Full fledged
advertising
agency
Creative Media PR Digital Design
Key Accounts
GOVERNMENT GUIDELINES
ASCI
ASCI
• Advertising Standards Council of India
• The code for self-regulation in advertising
pertinent extracts
COMPETITOR ANALYSIS
Major Ad Agencies in India
Ogilvy & Mather
JWT
Mudra
Communication
Pvt.Ltd.
McCann Erickson
India Ltd
RK Swamy BBDO
Advert...
Status Of Major Players
AD. AGENCIES CLIENTS
EMPLOYEE
STRENGTH
SERVICES COUNTRIES
O&M 300 800
Advertising, Direct
Marketin...
Global Players
Anomaly
BBDO
Bozell
Worldwide
Grey
Worldwide
CORE
JWT
Ogilvy and
Mather
INTERNSHIP
Work at Scarecrow
Competition
Profiling
(Anchor)
Preparation
of Pitches
(YRF)
Internship Presentation - Scarecrow Communications
Prochain SlideShare
Chargement dans…5
×

Internship Presentation - Scarecrow Communications

a presentation on the work done during the Management Internship Program at Scarecrow Communications, an advertising agency.

  • Soyez le premier à commenter

Internship Presentation - Scarecrow Communications

  1. 1. Ishan Parekh Roll No. # 315
  2. 2. INDUSTRY ANALYSIS Advertising
  3. 3. Market Size Source: Pitch Madison Media Ad Outlook Year Total Pie (in Crore Rs.) Growth (in %) 2011 25,594 8 2012 28,013 8~9
  4. 4. Major Challenges Falling audience of channels and broadcasters Ingress of internet Problems of Zipping and Zapping Rising costs of advertising Intense competition Re arrangement of Indian Madison Avenue Need for global advertising strategies
  5. 5. Distribution Of Ad Agencies In India 544 383 375 146 137134112111 97 91 1228 No. of advertising agencies Mumbai Chennai Delhi Kolkatta Ahemdabad Chandigarh Pune Jaipur Bangalore Indore others
  6. 6. General Working
  7. 7. COMPANY ANALYSIS Scarecrow Communications
  8. 8. Scarecrow Communications A private limited company Founded in 2009 India’s fastest growing agency Offices in Mumbai, Delhi & Bangalore
  9. 9. Services Offered Full fledged advertising agency Creative Media PR Digital Design
  10. 10. Key Accounts
  11. 11. GOVERNMENT GUIDELINES ASCI
  12. 12. ASCI • Advertising Standards Council of India • The code for self-regulation in advertising pertinent extracts
  13. 13. COMPETITOR ANALYSIS
  14. 14. Major Ad Agencies in India Ogilvy & Mather JWT Mudra Communication Pvt.Ltd. McCann Erickson India Ltd RK Swamy BBDO Advertising Ltd Grey Worldwide Pvt. Ltd Leo Burnett India Pvt. Ltd
  15. 15. Status Of Major Players AD. AGENCIES CLIENTS EMPLOYEE STRENGTH SERVICES COUNTRIES O&M 300 800 Advertising, Direct Marketing, Public Relations and Activation. 125 JWT 1200 10000 MR marketing planning communications 200 offices in 90 countries Mudra Communication 125 5001 Advertising and marketing Indian market FCB Ulka Advertising 900 9500 Advertising 188 offices in 102 countries. Rediffusion DY&r 200 101-250 Advertising/Event Mgmt/ PR/MR Indian market Scarecrow Communications 75 120 Creative, PR, Digital, Design, Media Indian Market
  16. 16. Global Players Anomaly BBDO Bozell Worldwide Grey Worldwide CORE JWT Ogilvy and Mather
  17. 17. INTERNSHIP
  18. 18. Work at Scarecrow Competition Profiling (Anchor) Preparation of Pitches (YRF)

×