5. CHALLENGE
OF DIGITAL MARKET
OPEN HIPERACTIVE
EVERYONE CAN LAUNCH ANY
SERVICE QUICKLY AND WITH
LIMITED RESOURCES
SUCCESSFUL TECHNOLOGIES
OR SERVICES BE COPIED BY
ALL PLAYERS IMMEDIATELY
FREE PORTABLE
PRICE TENDS TO BE ZERO AS
EXPANSION AND SCALE COST
ALMOST NOTHING
USERS CHANGE HABITS AND
SEVICE PROVIDERS OFTEN
AND WITHOUT BARRIERS
6. SECURE + ACCESSABLE + ATTRACTIVE
SAFE
FAST
STABLE
HONEST
SUSTAINABLE
RESPONSIBLE
24/7/365
INSTANT
REMOTE
ANYWHERE
ANY PLATFORM
AFFORDABLE
VALUABLE
COMFORTABLE
ENJOYABLE
INTERESTING
POPULAR
Hi-TECH
DEMAND
TO DIGITAL SERVICE
9. PROGRESSIVE
CULTURE
• PASSION TO CREATE NEW VALUE
• ENTERPRENRSHIP ENVIRONMENT
• AGILE DEVELOPMENT PROCESS
PRODUCT
STRATEGY
• VISION OF FUTURE PRODUCT
• CONSISTEN DEVELOPMEN PLAN
• OPENNESS TO INNOVATION
SYSTEM
THINKING
• COMPLEX BUSINESS DESISIONS
• ALL INITIATIVES LINKED TO GOAL
• CONTINUOUS IMPROVEMENT
COMPANY
COMPETENCIES
11. WOW
VIEWS, SHARES AND
POSITIVE REVIEWS
SPEED
BE THE FIRST TO ACQUIRE
THE CRITICAL USER MASS
DIGITAL
KPIs
1 2
34
ATTENTION
VISITS AND TIME
SPENT EACH USER
CONVERSION
HOW OFTEN FREE USERS
BECOME A PAY CUSTOMERS
12. IVANO
Ph.D., MBA
MARKET
RESEARCH,
TECHNOLOGY
WEB & MOBILE, UX, BIG DATA,
MACHINE LEARNING, CLOUD,
INTERNET OF THINGS, AI, AGILE
strivanlab@gmail.com
www.linkedin.com/in/strivan
BUSINESS
PLANNING, M&A,
DIGITAL STRATEGY
