2. CAUTION
Don’t view as an island of information.
See as another primary data source that is
constantly monitored, captured, managed, and
analyzed.
Use as a Marketing Intelligence tool !!!
3. PRIMARY BENEFITS OF
Increased awareness of our organization, products,
or services among target customers
Increased traffic to our websites
More favorable perception of our organization,
products, or services
Ability to monitor what is being said about our
organization
Development of targeted marketing activities
Better understanding of customer perceptions of
our brand
Improved insights about our target market
4. PRIMARY BENEFITS OF
Identification of positive/negative comments
Increase in new business
Identification of new product or service
opportunities
Ability to measure the frequency of discussion
about our organization
5. WHAT WE DO WITH ?
Create Profile
Create fan pages
Develop Network
Make Friends
Join Communities
Updates
Upload Pictures & video
7. WAY AHEAD !!!
Facebook Profile: Creating(purely business
oriented) facebook accounts of all team members
Adding Friends: Converge all you leads to your
Facebook account(by importing mail ids)
Promoting Elets: Like all the elets pages &
recommend the relevant FB page to your network.
Identify groups that contain our prospect or
customer base or targets
Comment on your network people’s status.
Remember we must have Consistent and relevant
interactions
8. WAY AHEAD !!!
Expanding:
Add people that may be our potential customer or
somehow relate to our business
Send group messages(like weekly newsletters)
Add events
Use contests & polls
9. FB PAGES
Profile photo.
About page(to be provided by respective editorial team)
Upload Photos regularly & tag the fans
Upload videos
Daily updates(to be provided by respective editorial team): We
have to keep our pages unique, fresh & interesting.
Keep an eye over our competitors
