Last September we offered a webinar on searching the deep web, led by online investigation expert Cynthia Hetherington, MLS, MSM, CFE. The response was tremendous and after the session, many of you asked for more. We listened, and have invited Cynthia back for another webinar to explore deeper into the topic of searching the deep web.

1. Online Investigations Using Deep Web Searches: Part 2
Cynthia Hetherington
Hetherington Group
Hetheringtongroup.com

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Introduction
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Cynthia Hetherington
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Cynthia has more than 20 years of experience in research, investigations
and corporate intelligence. She is one of the most respected authorities
on the topics of online investigations and online security. She combines
her Master of Library Science, Master of Information System
Management, experience as a Certified Fraud Examiner, and over 20
years of computer expertise to make her a leading practitioner in the
online and Internet investigative industry.
Joe Gerard
Joe Gerard is the VP of Sales & Marketing at i-Sight, a leading provider
of web-based case management software for corporate investigations.
He’s worked with companies like Dell, Coke, Allstate, BP and more than
100 others to implement improved investigative processes that leverage
best practices and case management.

3. Social Network
Investigations
Smarter Academy
Expert Searcher Webinar

4. Cynthia is a…
• Librarian
• Analyst
• Security Practitioner
• Investigator
• Author of:
• Business Background Investigators
• The Manual to Online Public Records
• Web of Deceit
• Data2Know.com: Internet & Online Intelligence Newsletter

5. Nielsen study suggests
http://blog.nielsen.com/nielsenwire/social/2012/

6. Poll # 1
Who is using:
• LinkedIn
• Twitter
• Pinterest
• Instagram
• Google+

7. Pinterest

8. Pinterest
• Pinterest is a digital bulletin board for cool and interesting things
• Users find images the like and Pin them to their own boards
• Currently has about 11 million users
• They spend about 90+ minutes a month on the site
• Usernames = pinterest.com/username

9. Pinterest

10. Pinterest
Privacy Policy states:
• When you sign up for or use our products, you voluntarily give us
certain information. This can include your name, profile photo, pins,
comments, likes, email address you used to sign up, and any other
information you provide us. If you’re using Pinterest on your mobile
device, you can also choose to provide us with location data.

11. Pinterest Privacy Settings
Choose whether your profile page is available to search engines
• Go to Settings and turn on the “Prevent Search Engines from
including your profile in their search results”
• Do not connect your account with Facebook or Twitter
• Do not use the same User ID as Facebook or Twitter

12. Further Privacy Notice
You also may give us permission to access your information in other
services – for example, you may link your Facebook or Twitter account to
Pinterest, which allows us to obtain information from those accounts (e.g.,
your friends or contacts). The information we obtain from those services
often depends on your settings or their privacy policies, so be sure to
check what those are.

13. Copyright Violations
According to Federal copyright laws dealing with fair use. Copyrighted
work can only be used without permission when someone is criticizing it,
commenting on it, reporting on it, teaching about it, or conducting
research. Repinning doesn't fall under any of those categories.

14. Pinterest Caselaw
• Kelly v. Arriba Soft Corporation. In that case, a photographer sued a
search engine. The search engine won because it used thumbnail
images in its results, not the entire work.
• Thumbnails aren't always fair use, however. They're only fair use if the
necessary portion of the work is copied and nothing more. Pinterest,
however, lifts the entire image from the original source which is not ok.

15. Investigator’s Notes
• If you know the username of the individual try it after the
pinterest.com/USERNAME
• Go to Facebook or Twitter to find their username
• Once you are in their account you can make an assessment of their
likes and dislikes.
• Often times a link to their Twitter and Facebook account is available.
• Who they are following and who follows them is also available.
• “Repins from” is not necessarily a friend.

16. Instagram

17. Instagram
• Instagram is an online photo-sharing and social networking service that
enables its users to take a picture, apply a digital filter to it, and share it
on a variety of social networking services, including its own and other
leading sites such as Facebook or Twitter.
• Users can add hashtags to photos and make comments.

18. Instagram
Rules:
• Post your own photos
• Keep your clothes on
• Be respectful
• Don’t spam
• HAVE FUN!

19. Instagram Photos

20. The hashtags and comments

21. Instagram Privacy
In order to set any features, you need to work off your device.
• Login
• Click on the sprocket in the upper right hand corner
• Scroll to “Photos are Private” and select ON
• Also review Share Settings in the same menu
Here you will find Facebook, Twitter and Tumblr, to name a few.

22. Investigator’s Notes
• If you know the username of the individual try it after the
instagram.com/USERNAME
• Go to Facebook to find their username
• If they are sharing their photos, you will get a first hand account of
personal information
• If they haven’t set their account to private you will see who they follow
and who follows them.

23. Google+
Very similar to Facebook.
• You can post statements, which your friends can “like” or as
Google+ calls it “+1”
• You can post photos, videos to be shared in your circles, which are
specified groups of friends
• Users can limit their exposure through security settings and posting
in their “circles” (pre-ordained friends only, public, acquaintances)

24. Google+

25. Investigator’s Notes
• Google+ does not use the user’s name in the URL. A unique number is
there instead
• However you can search Google by name for your subject
• If they haven’t set their account to private you will see who they follow
and who follows them
• The privacy button, under the username, leads you to a straightforward
settings page

26. Poll # 2
Who is using:
• Pipl
• Yasni
• Icerocket

27. Search Tools
Searching Content Searching People
• Icerocket • Google
• Bing’s Social Search • 123People
• Whostalkin • Yasni
• SocialMention • Yatedo
• Addictomatic • Pipl
• Foupas

28. Icerocket
• Searches can be spaced out by Twitter, Blogs, Facebook and images.
• Twitter searches go back 24 hours
• Blogs go back 30 days
• Facebook will capture up to 1000 matches, but only show 20.

29. Icerocket

30. Bing’s Social Search
• Bing covers Facebook and Twitter feeds in its
search
• There is an option to see only Facebook and
Twitter feeds
• You can narrow down by timeframe

31. Bing.com/social

32. Whostalking
whostalkin.com
• searches 60 social media gateways and has an easy-to-use API,
making it possible to include results of the search right in your
intelligence console (if you’ve got one).

33. SocialMention
• Social Mention provides a real-time analysis of what’s being discussed
around the web and displays the results in an easy to digest format
• The search results can take forever to process
• Sentiment results are displayed as positive, neutral, negative
• You can set up alerts on the topics you need!

34. SocialMention

35. Addictomatic

36. Foupas
• A Facebook search engine
• Probably the most cumbersome of the group
• Locates the users based on their usernames

37. Pipl

38. Yasni
• Based in Germany, Yasni coverage extends
internationally
• Still many strong US based results are
returned
• Allows you to drill down by topic or interest

39. Yatedo results

40. Poll # 3
How many of you are going to:
• Check out Pinterest?
• Set up alerts with SocialMention?
• Start using more than Pipl for your locates?

41. Keeping up with it all?
Data2know.com – 8 times a year
SmaterAcademy.com – Webinars and full day seminars

42. Thank You
Cynthia Hetherington
President
Hetherington Group
Office: 973-706-7525
CH@hetheringtongroup.com
Joe Gerard
Vice President, Marketing and Sales
i-Sight Software
Office: 613-244-5111
j.gerard@i-sight.com