Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Communicating Health Research on Social Media

2 654 vues

Publié le

Presentation at the Philippine National Health Research Week preconference meeting: Rallying Communicators for Science, Technology, and Innovation in Health | Society of Health Research Communicators (SHARE). 22 August 2017, Hotel Jen, Manila.

Publié dans : Santé & Médecine
  • Soyez le premier à commenter

Communicating Health Research on Social Media

  1. 1. Communicating Health Research on Social Media Iris Thiele Isip Tan MD, Msc Professor, College of Medicine Chief, UP Medical Informatics Unit Director, UP Manila Interactive Learning Center
  2. 2. Academic branding Twitter journal clubs Twitter & readership
  3. 3. Academic branding Twitter journal clubs Twitter & readership
  4. 4. Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. Tom Scheinfeldt (2009) http://foundhistory.org/2009/02/brand-name-scholar/ “
  5. 5. I blog by alamodestuff, https://flic.kr/p/7CxKN9 ePortfolio http://www.slideshare.net/SidneyEve/academic-branding-36767502 from slide deck of SidneyEve Matrix, How to Use Social Media for Academic Branding
  6. 6. Shema H, Bar-Ilan J, Thelwall M. PLos ONE 7(5):e35869 doi:10.1371/journal.pone.0035869 Research Blogs & the Discussion of Scholarly Information 72% of blogs have active Twitter accounts ~90% of Twitter accounts connect to at least one other RB-related Twitter account
  7. 7. Using Social Media to Share Your Radiology Research: How Effective Is a Blog Post? Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765
  8. 8. Social media exposure may drive the consumption of traditional peer-reviewed content. Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 Blog n = 32,675 AJR n = 3,064 AJNR n = 2,421
  9. 9. To Crowdfund Research, Scientists Must Build An Audience for Their Work Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.1371/ journal.pone.0110329 #SciFund Challenge
  10. 10. Audience x outreach effort =successful public engagement = successful science crowdfunding Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.13 71/journal.pone.0110329
  11. 11. The Kardashian index: a measure of discrepant social media profile for scientists Neil Hall Genome Biology 2014,15:424
  12. 12. Medical journals, impact & social media: an ecological study of the Twittersphere Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Scatterplot of Kardashian Index score and journal impact factor ranking. 43/153 (28%) journals had Twitter profiles
  13. 13. Medical journals, impact & social media: an ecological study of the Twittersphere Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Scatterplot of the (Fifty Shades of) Grey Scale score and journal impact factor ranking.
  14. 14. Cosco TD. CMAJ 2015;187(18) doi: 10.1503/cmaj.150976 Rather than identifying large numbers of Science Kardashians, the present study shows that many more journals are closer to “Popularity Franklins” — they have received disproportionately low levels of recognition and popularity than would be warranted by their scientific merit, as per Rosalind Franklin. “
  15. 15. Academic branding Twitter journal clubs Twitter & readership
  16. 16. Eysenbach G. J Med Internet Res 2011;13(4):e123 Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter & Correlation with Traditional Metrics of Scientific Impact Tweetation citation in a tweet (mentioning a journal article URL)
  17. 17. Eysenbach G. J Med Internet Res 2011;13(4):e123 Twimpact Factor Cumulative number of tweetations within n days after publication. [Tw7] Tweeted Half-Life Point in time after publication by which half of all tweetations of that article within the first n days occur [THLn] Twindex Tweetation index from 0 to 100 indicating relative standing of an article compared to other articles
  18. 18. Relationship between social impact & research impact metrics Eysenbach G. J Med Internet Res 2011;13(4):e123
  19. 19. Social Media Release Increases Dissemination of Original Articles in the Clinical Pain Sciences Allen HG, Stanton TR, Di Pietro F, Moseley GL. PLos ONE 8(7):e68914. doi:10.1371/journal.pone.0068914
  20. 20. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  21. 21. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  22. 22. How the Scientific Community Reacts to Newly Submitted Preprints: Article Downloads, Twitter Mentions & Citations Shuai X, Pepe A, Bollen J. PLoS ONE 7(11):e47523. doi:10.1371/journal.pone.0047523
  23. 23. The Impact of Social Media on Readership of a Peer-reviewed Medical Journal Hawkins CM, Hillman BJ, Carlos RC et al. J Am Coll Radiol 2014;11:1038-1043. Tweetchat
  24. 24. The Use of Twitter by Radiology Journals: An Analysis of Twitter Activity & Impact Factor Kelly BS, Redmond CE, Nason GJ et al. J Am Coll Radiol 2016;13(11):1391-6.
  25. 25. http://www.surgeryredesign.com/resources/ #VISUALABSTRACT @andrewmibrahim Visual summary of the information contained within an abstract
  26. 26. Tweeting links to Cochrane Schizophrenia Group reviews: a randomized controlled trial Adams CE, Jayaram M, Bodart AYM et al. BMJ Open 2016 Mar 8;6(3):e010509
  27. 27. Academic branding Twitter journal clubs Twitter & readership
  28. 28. Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 #ALiEMJC 195 tweets 58 participants 14 days
  29. 29. Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Q2: The authors noted the inability to blind the critical care practitioners; however, they were able to blind the assessors providing follow-up neurologic examination. Were the methods used to eliminate the risk of critical care provider bias sufficient?
  30. 30. J Med Internet Res 2015 | vol. 17 | iss. 4 | e103 from literature #ALiEMJC #BlueJC #ebnjc #urojc #meded from Twitter search 24 more including #TwitJC #NephJC Twitter-based journal clubs are free, time-efficient, and publicly accessible means to facilitate international discussions regarding clinically important evidence-based research. “
  31. 31. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 15 people in work group Synchronous chat
  32. 32. #NEPHJC Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 Archived on Symplur
  33. 33. THE #NEPHJC MODEL 1 2 3 4 5 6 7 8 Topf JM et al. American Journal of Kidney Diseases , Volume 69 , Issue 6 , 827 - 836 Selecting an article (requesting journal editors to make available) Posting a summary of article on NephJC.com Inviting content experts & authors to participate Emailing a newsletter promoting the event Conducting chat for US audience (9 pm EST Tue) Conducting chat for Africa/Europe audience (8 pm GST Wed) Publishing archive & curated archive of best tweets Posting a summary of chats to PubMed commons
  34. 34. Academic branding Twitter journal clubs Twitter & readership
  35. 35. Iris Thiele Isip Tan MD, Msc @endocrine_witch icisiptan@up.edu.ph Communicating Health Research on Social Media

×