HEALTH MARKETING
Creating, communicating, and delivering health
information and interventions using customer-
centered and science-based strategies to protect
and promote the health of diverse populations (CDC,
2005).
https://www.cdc.gov/healthcommunication/toolstemplates/WhatIsHM.html
HEALTHCARE MARKETING
Integrates multi-channel, highly-segmented and
targeted online and o
ffl
ine tactics that are
designed to
fi
nd and acquire the right patients,
engage with them through strategic outreach, and
nurture them to form lasting relationships
throughout the entire patient journey.
https://www.evariant.com/faq/what-is-healthcare-marketing