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B2B Sales For Startups by @techalamenthe

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B2B Sales For Startups: a great presentation about how to sell to key accounts by creating and engaging a community of prospective customers thanks to content marketing, events and services.

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B2B Sales For Startups by @techalamenthe

  1. 1. B2B Sales for startups Tech à la menthe - 2016/5/26
  2. 2. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  3. 3. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  4. 4. Your product is ready and it rocks
  5. 5. You’re an expert
  6. 6. You’re a complete unknown
  7. 7. You have no money
  8. 8. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  9. 9. Market ✗ TAM ✗ SAM ✗ SOM
  10. 10. Turnover = Clients x AOV
  11. 11. Clients = Leads x Conversion rate
  12. 12. Clients Pipeline Leads Qualified Leads Quote
  13. 13. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  14. 14. Problem How to generate leads?
  15. 15. Solution Build a community by creating value for her with free viral content, services and events.
  16. 16. Build a community Help your target customers to be better pros by being an authoritative resource for them
  17. 17. Create value Quality Usefulness Originality Frequency
  18. 18. For free
  19. 19. Content Articles, videos, Pictures, podcasts, etc.
  20. 20. Viral Content ➔ SEO ➔ Open Graph ➔ …
  21. 21. Services Free online self- serving tools
  22. 22. Meetups Online Offline
  23. 23. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  24. 24. Landing Page Your business offering
  25. 25. Publication Platform Blog your expertise
  26. 26. Distribution Platforms
  27. 27. Offline meetups
  28. 28. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  29. 29. Tracking ➔ Google Analytics ➔ Google URL builder
  30. 30. CRM
  31. 31. Content Sourcing
  32. 32. Content Management
  33. 33. Social Medias
  34. 34. E-mailing
  35. 35. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  36. 36. Money Blog + Domain Name + Hosting 500€ Management Tools 200€ Meetups (10 per year) 10 x 300€ Per year ≃4 000€
  37. 37. Sweat
  38. 38. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
  39. 39. Objectif Bâtir une communauté de responsables de communication interne de grands groupes en créant de la valeur gratuitement par du contenu viral et des rencontres.
  40. 40. Landing Page
  41. 41. Publication Platform
  42. 42. Distribution Platform
  43. 43. Online Community
  44. 44. Offline Community
  45. 45. Clients!
  46. 46. @techalamenthe @youssefrahoui

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