FIVE PACKAGINGTRENDS
THAT WILL SHAPE 2015
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ISLEMYEZZA
SUSTAINABILITY, FUNCTIONALITY & INTERACTIVITY
AT THE HEART OF PACKAGING INNOVATION

KEY PILLARS OF
2015 PACKAGING
TRENDS
2
Sustainability Functionality Interactivity
Flexibility Storytelling
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3
Sustainability
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LESS IS MORE
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Packaging goals included reducing packaging weight, number of components, and
eliminating PVC without increasing unsalables during the supply chain.
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RECYCLABLE
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These recyclable carton bottle packages are made mainly from a renewable
resource—paper from selectively harvested, re-grown trees—they have a lower
environmental impact than many other types of bottles.
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BIOBASED
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The global biobased plastic polyethylene terephthalate (PET) market is expected to
reach 5,800 kilo tons by 2020, up from 650 kilo tons in 2013, — for a CAGR of 40.9
percent from 2014 to 2020 — according to a study by Grand View Research.
Companies such as Coca Cola, Heinz, Ford, Nike and Proctor & Gamble have formed
the Plant PET Technology Collaborative, intended for development and use of 100
percent biobased PET in their product offerings
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Increasing health and environmental awareness, rising food prices
and food safety concerns and improved purchasing power will drive
growth in the smart packaging market.
Smart Packaging: Packaging system that is capable of carrying out
intelligent functions: 1) Extend: Prolong the shelf life of food products
and 2) Interact: Give consumers more product quality information
Active & Intelligent Packaging Market to reach $2.2 billion in 2015,
study saysDemand for active and intelligent packaging is projected to
reach $2.2 billion in 2015, according to a new report--Active &
Intelligent Packaging Market-distributed by Reportlinker.com
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Functionality
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FOOD WASTE
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In a world of 7 billion people, set to grow to 9 billion by 2050, wasting
food makes no sense Economically, Ethically and
Environmentally
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ACTIVE
PACKAGING
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Fenugreen FreshPaper keeps produce fresh for up to 2-4 times longer, organically
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INTELLIGENT
INDICATORS
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Different types of meats emit a source of ammonia that can determine the expiration or
spoilage. When the meat is completely expired, the bar-code on the package label
would completely disappear and the cashier would not be able to ring up the item
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The world is getting smarter – and so is packaging. Interactivity
between the package and the consumer is the next avenue to
build the romance between your brands and your customers
Exciting technologies, such as Augmented Reality (AR) or Near-
Field Communication (NFC), today enable even a humble carton
box to entertain or inform the consumer in ways that are both
magical and pragmatic.
This connects the world of print to the online ether and is the
missing link that completes a virtuous circle.
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Interactivity
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AUGMENTED
REALITY
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Packaging is a very important medium for which to communicate with your marketplace
and will be increasingly so in the future. There are already many examples of augmented
technology used in packaged products: Pringles, Guinness, Starbucks, Milka, Heinz,
Pepsi, Lego…
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NEAR FIELD
COMMUNICATION
/ RADIO
FREQUENCY
IDENTIFICATION
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Brand owners and converters are increasingly inquiring about printed electronics on
packaging. Conductive inks creates smart packaging that opens up new opportunities
to create a “tailored consumer experience” through packaging.
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14
Flexibility
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STAND-UP
POUCHES
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Consumers’ nomadic life-styles and the growing number of single and senior
households favor a trend toward single and small-portion packs. Flexible
packaging, especially stand-up pouches constitute the ideal solution.
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CONVENIENCE
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Convenience features such as easy opening, reclosability, portability,
Microwavability and one-handed
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Packaging is marketing and marketing is storytelling
Brand storytelling isn’t a new concept, but with the explosive growth
of social media and content marketing, the opportunities to tell
stories as part of direct and indirect brand marketing initiatives have
become a strategic priority.
The brand story is told on packaging via two kinds of language:
verbal and visual.
Research consistently shows that in retail environments, consumers
are more likely to purchase once they have picked up the package –
hence the power of storytelling to begin or cement a relationship
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Storytelling
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PERSONALIZATION
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With the rise in digital printing, companies are able to use variable data
in creative ways to engage their customers.
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BEST WISHES FOR
A HEALTHY
WEALTHY
SUSTAINABLE &
INNOVATIVE
NEWYEAR 2015!
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