FIVE PACKAGINGTRENDS
THAT WILL SHAPE 2015
http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
ISLEMYEZZA
...
KEY PILLARS OF
2015 PACKAGING
TRENDS
2
Sustainability Functionality Interactivity
Flexibility Storytelling
http://ca.linke...
3
Sustainability
http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
LESS IS MORE
4
Packaging goals included reducing packaging weight, number of components, and
eliminating PVC without incre...
RECYCLABLE
5
These recyclable carton bottle packages are made mainly from a renewable
resource—paper from selectively harv...
BIOBASED
6
The global biobased plastic polyethylene terephthalate (PET) market is expected to
reach 5,800 kilo tons by 202...
Increasing health and environmental awareness, rising food prices
and food safety concerns and improved purchasing power ...
FOOD WASTE
8
In a world of 7 billion people, set to grow to 9 billion by 2050, wasting
food makes no sense Economically, E...
ACTIVE
PACKAGING
9
Fenugreen FreshPaper keeps produce fresh for up to 2-4 times longer, organically
http://ca.linkedin.com...
INTELLIGENT
INDICATORS
10
Different types of meats emit a source of ammonia that can determine the expiration or
spoilage....
The world is getting smarter – and so is packaging. Interactivity
between the package and the consumer is the next avenue...
AUGMENTED
REALITY
12
Packaging is a very important medium for which to communicate with your marketplace
and will be incre...
NEAR FIELD
COMMUNICATION
/ RADIO
FREQUENCY
IDENTIFICATION
13
Brand owners and converters are increasingly inquiring about ...
14
Flexibility
http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
STAND-UP
POUCHES
15
Consumers’ nomadic life-styles and the growing number of single and senior
households favor a trend to...
CONVENIENCE
16
Convenience features such as easy opening, reclosability, portability,
Microwavability and one-handed
http:...
Packaging is marketing and marketing is storytelling
Brand storytelling isn’t a new concept, but with the explosive grow...
PERSONALIZATION
18
With the rise in digital printing, companies are able to use variable data
in creative ways to engage t...
BEST WISHES FOR
A HEALTHY
WEALTHY
SUSTAINABLE &
INNOVATIVE
NEWYEAR 2015!
19http://ca.linkedin.com/in/islemyezza/ https://t...
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Five Packaging Trends That Will Shape 2015

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Five Packaging Trends That Will Shape 2015

Here is my list of 5 packaging trends to watch closely in 2013:

1. Sustainability

2. Functionality

3. Interactivity

4. Flexibility

5. Storytelling

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Five Packaging Trends That Will Shape 2015

  1. 1. FIVE PACKAGINGTRENDS THAT WILL SHAPE 2015 http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza ISLEMYEZZA SUSTAINABILITY, FUNCTIONALITY & INTERACTIVITY AT THE HEART OF PACKAGING INNOVATION
  2. 2. KEY PILLARS OF 2015 PACKAGING TRENDS 2 Sustainability Functionality Interactivity Flexibility Storytelling http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  3. 3. 3 Sustainability http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  4. 4. LESS IS MORE 4 Packaging goals included reducing packaging weight, number of components, and eliminating PVC without increasing unsalables during the supply chain. http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  5. 5. RECYCLABLE 5 These recyclable carton bottle packages are made mainly from a renewable resource—paper from selectively harvested, re-grown trees—they have a lower environmental impact than many other types of bottles. http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  6. 6. BIOBASED 6 The global biobased plastic polyethylene terephthalate (PET) market is expected to reach 5,800 kilo tons by 2020, up from 650 kilo tons in 2013, — for a CAGR of 40.9 percent from 2014 to 2020 — according to a study by Grand View Research. Companies such as Coca Cola, Heinz, Ford, Nike and Proctor & Gamble have formed the Plant PET Technology Collaborative, intended for development and use of 100 percent biobased PET in their product offerings http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  7. 7. Increasing health and environmental awareness, rising food prices and food safety concerns and improved purchasing power will drive growth in the smart packaging market. Smart Packaging: Packaging system that is capable of carrying out intelligent functions: 1) Extend: Prolong the shelf life of food products and 2) Interact: Give consumers more product quality information Active & Intelligent Packaging Market to reach $2.2 billion in 2015, study saysDemand for active and intelligent packaging is projected to reach $2.2 billion in 2015, according to a new report--Active & Intelligent Packaging Market-distributed by Reportlinker.com 7 Functionality http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  8. 8. FOOD WASTE 8 In a world of 7 billion people, set to grow to 9 billion by 2050, wasting food makes no sense Economically, Ethically and Environmentally http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  9. 9. ACTIVE PACKAGING 9 Fenugreen FreshPaper keeps produce fresh for up to 2-4 times longer, organically http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  10. 10. INTELLIGENT INDICATORS 10 Different types of meats emit a source of ammonia that can determine the expiration or spoilage. When the meat is completely expired, the bar-code on the package label would completely disappear and the cashier would not be able to ring up the item http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  11. 11. The world is getting smarter – and so is packaging. Interactivity between the package and the consumer is the next avenue to build the romance between your brands and your customers Exciting technologies, such as Augmented Reality (AR) or Near- Field Communication (NFC), today enable even a humble carton box to entertain or inform the consumer in ways that are both magical and pragmatic. This connects the world of print to the online ether and is the missing link that completes a virtuous circle. 11 Interactivity http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  12. 12. AUGMENTED REALITY 12 Packaging is a very important medium for which to communicate with your marketplace and will be increasingly so in the future. There are already many examples of augmented technology used in packaged products: Pringles, Guinness, Starbucks, Milka, Heinz, Pepsi, Lego… http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  13. 13. NEAR FIELD COMMUNICATION / RADIO FREQUENCY IDENTIFICATION 13 Brand owners and converters are increasingly inquiring about printed electronics on packaging. Conductive inks creates smart packaging that opens up new opportunities to create a “tailored consumer experience” through packaging. http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  14. 14. 14 Flexibility http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  15. 15. STAND-UP POUCHES 15 Consumers’ nomadic life-styles and the growing number of single and senior households favor a trend toward single and small-portion packs. Flexible packaging, especially stand-up pouches constitute the ideal solution. http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  16. 16. CONVENIENCE 16 Convenience features such as easy opening, reclosability, portability, Microwavability and one-handed http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  17. 17. Packaging is marketing and marketing is storytelling Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. The brand story is told on packaging via two kinds of language: verbal and visual. Research consistently shows that in retail environments, consumers are more likely to purchase once they have picked up the package – hence the power of storytelling to begin or cement a relationship 17 Storytelling http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  18. 18. PERSONALIZATION 18 With the rise in digital printing, companies are able to use variable data in creative ways to engage their customers. http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza
  19. 19. BEST WISHES FOR A HEALTHY WEALTHY SUSTAINABLE & INNOVATIVE NEWYEAR 2015! 19http://ca.linkedin.com/in/islemyezza/ https://twitter.com/IslemYezza

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