UCFB is an educational institution focused on delivering top-level business education, specifically geared towards the football/soccer industry. The football industry represents a multi-billion dollar global industry with potential for continued growth. UCFB aims to develop well-rounded graduates with a T-shaped or Pi-shaped profile through its focus on run-transform-innovate principles, co-creation, and a global, social, mobile approach. The presentation introduces UCFB and its focus on preparing students for careers in the football industry through application of service science principles.

1. UCFB
Football Business
Geared Towards Service Science
Diego Borras Moreno, MBA, PMP
Lecturer in Sports Management

2. Agenda
• About UCFB
• Why the Football Industry?
• UCFB & Service Science
• Q&A

3. About UCFB
• UCFB is an educational institution focused on delivering top level
higher education
• The core competencies developed are comparable to any other
degrees in Business, Marketing, Media, etc… offered by other
institutions
• UCFB’s added value is its focus on the Football Industry

4. Focus on the Football Industry

5. UCFB students will see the big picture

6. UCFB’s Structure – The Campuses
BURNLEY WEMBLEY

7. Why Football/Soccer?
• Multi-billion industry with great potential for growth
• Important geographic hot spots
• Increasing demands in Football Industry
• Need for more and better professionals
• Great potential due to the advent of the Post-commercialisation stage

8. Football/Soccer – The Potential
• Football is a sport, but mainly a service
• Core Revenues (Deloitte, 2012)
• Match day
• Broadcasting
• Commercialization
• Application of SS principles for growth analysis and service
optimization

9. UCFB – The Principles
• UCFB’s graduates will have a T-shaped profile, even a Π-shaped one
• Run-Transform-Innovate
• Co-creation is encouraged and facilitated
• UCFB is Global, Social and Mobile
• KPI’s

10. UCFB’s Potential
• Booklets
• Service Thinking & Innovation Certification
• Any other Ideas or Propositions?

11. Any Questions?

12. Thank you!
d.borras@ucfb.com