Snapshot of consumer behaviors of Jan. 2022 EOL i-survey (en)

1. Tracking Survey to Podcast Influence
2. Scooter users attitude: Will Electric Scooter dominates? Asserting Environmental-friendly is the
advantage？
3. Tracking Survey: Commercial Area Visiting
4. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
of TW Consumer Behaviors of Jan. 2022
Snapshot
Released on Feb. 10, 2021
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City

Agenda
2
1. Tracking Survey to Podcast Influence
2. Scooter users attitude: Will Electric Scooter dominates? Asserting
Environmental-friendly is the advantage？
3. Tracking Survey: Commercial Area Visiting
4. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in January 2022) © Eastern Online Co., Ltd.

Tracking Survey to
Podcast Influence
PART １
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City

7%
11%10%
12%
15%
14%
14%
18%
18%
19%
18%
20%
18%
17%
19%
14%
20%
17%
8
月
9
月
10
月
11
月
12
月
1
月
2
月
3
月
4
月
5
月
6
月
7
月 8
月
9
月
10
月
11
月
12
月
1
月
2020 2021 2022
• Podcast holds 20% of the listeners: after becoming the hot topic in the middle of 2020, Podcast maintained the development
period for half a year. From March 2021 till now, it holds about 20% of the listeners, which still have certain market prospects
undergoing the level 3 pandemic alert.
• The percentage of potential listeners shrinks: during the 15-month survey period, about 10% of consumers became long-
term listeners but 44% of consumers still hold a wait-and-see attitude. If more content or attractiveness appears in Podcast, the
percentage may increase.
Tracking Survey to Podcast Influence
Podcast holds 20% of the listeners stably
4
7%
55%
38%
17%
44%
39%
2022年1月
2020年8月
User
Potential
Non User
Q. Proactively listened to the Podcast last month

• Multi-task, Kill time, New knowledge are
still three main motivations.
• While listening to Podcast, consumers’
hands can be free to do other things,
therefore, Podcast can be a good
assistant for consumers who need multi-
tasking. Besides, Podcast can also do
lots of favor such as killing time or
receiving new knowledge.
• Value content and absorb information,
hoping for the benefit
• Observing the changes between the two
surveys, except the three motivations
mentioned above, the motivation of
“Learn other’s view”, “Learn new things”,
and “ Need inspiration” also increase,
which means consumers have more
diverse motivations for listening to
Podcast. It is suggested that the brand
manager should find out the niche
requirement and explore the Podcast-
suitable content connecting with
consumers.
Less “Multi-task” as motivation,
more “for needed” as motivation
5
0% 20% 40% 60%
Listen to Podcast while doing other…
Pass time
Increase knowledge (news and…
Relax
Listen to episodes anytime, anywhere
Learn others’ views on things
add fun/entertainment to life
Learn new things (language)
Need inspiration/stimulation
Replace traditional radio shows
Stay connected
Help the sleep
Feel accompanied
Have common things to talk about…
Follow friends
Follow celebrities
Non of the above
Other reasons
Aug. 2020 (n=618) Jan. 2022 ( n=610)
Motivations for listening to Podcast 2022 vs. 2020
Q. If you intend to listen or is listening to Podcast, what are the reasons?(Choose all that apply, n = interviewees who intend to listen to or are listening to Podcast)

The percentage of listening Podcast at home greatly increases
6
34% 47% 26% 21% 20% 14% 12% 18% 12% 8% 3%
47%
39%
28%
21%
19%
15% 13% 12% 11% 9%
6%
0%
10%
20%
30%
40%
50%
Resting
at
home
Commuting
Waiting
Before
bed
Exercising
Doing
housework
or
taking
care
of
children
Dining
Working
or
in
class
Resting
(not
at
home)
In
the
toilet
/
bathroom
Watching
TV
Listening occasions
Aug. 2020 (n=618) Jan. 2022 (n=610)
• Home becomes the most frequent
occasion listening to Podcast
• The main listening occasion are
still “at home” and “ commuting”.
• But the order of the two occasions
change. About 50% of consumers
also listen to Podcast at home.
• The percentage of occasions “at
work” and “in class” reduced..
• It is supposed that though Podcast
can help consumers to achieve
multi-tasking, one is unable to
listen to Podcast while
concentrating on a thing, like at
work or in class.
Q. If you intend to listen or is listening to Podcast, what are the reasons?(Choose all that apply, n = interviewees who intend to listen to or are listening to Podcast)

• Seek for new things, loyalty to Podcast is uncertain: the preferences in this time survey are similar to the survey last time.
Currently, listeners seek for new things and do lots of trying. The percentage of listening to Podcast at weekend increase.
• The lack of interaction between physical and virtual social community: about 50% of listeners recommend Podcast to
relatives and friends. But only 30% will have a further discussion and fewer consumers will share commons on the internet.
• About 40% of consumers will be influenced by the Podcast’s advertisement：the advertisement of introducing and
recommending products by Podcasters can attract about 40% of consumers to know further about the products.
About 40% of consumers affect by Podcast’s advertisement
7
I listen to Podcast on weekends frequently.
I like to discover new Podcast by myself.
Even I’d never heard of the Podcaster, I’d like to try.
The podcast I have listened to will not listen to again.
I am not sure about when new episodes will be aired.
It is my interest and I keep it to myself.
I don’t talk about it with others as few people know about it
I seldom express my opinions publicly.
I’ve never found related products because of a podcaster’s introduction.
Podcasters’ oral advertisements have no picture and do not attract me.
I will ignore the products introduced in podcasters’ advertisement.
54%
43%
43%
33%
31%
47%
30%
13%
42%
38%
36%
46%
57%
57%
67%
69%
53%
70%
87%
58%
62%
64%
I listen to Podcast on weekdays frequently.
I like to discover new Podcast by…
Ionly listen tocertain podcasters.
Repeat listened episodes
Well know new episode update time
proactively recommend to friends
Contents of the podcast are topics with friends
Have discussion with Podcasters online
Try or seek products podcasters introduced
the way of oral ads from podcasters having…
Podcasters' oral ads attract me
Podcast Preferences
(n=610 plan to listen to listening to Podcast
Preference
Interaction
Influence

Big Data – Social Listening Research & E-ICP database
Will Electric Scooter dominates?
Environmental-friendly is the advantage？
PART ２
Eastern Online Consumer Research Group / Social Listening Research
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City

Will electric scooter dominates？
The number of registered scooters in recent 3 years
2019 2020 2021
Registered
scooter
number
percentage
Registered
scooter
number
percentage
Registered
scooter
number
percentage
Gasoline-
fueled
scooter
733,760 81.3% 936,837 90.4% 716,070 88.5%
Electric
scooter
168,542 18.7% 98,986 9.6% 93,106 11.5%
TOTAL 902,302 100.0% 1,035,823 100.0% 809,176 100.0%
Electric scooter is one of the topic among scooter riders. For
promotion, the government has issued the subsidy scheme
for new electric scooter purchase, which make lots of
customers who needs a scooter choose the electric one.
Observing the scooter sales in recent three years, it is found
that:
In the past, electric scooters once had great sales because of the
government subsidy. However, the subsidy policy of the equal
right between electric scooter and the gasoline-fueled one,
replaced the subsidy scheme for new electric scooter purchases,
which made the annual sales lower than 100,000 vehicles.
Electric scooters will not be so attractive without the government
subsidies since the subsidies made the main contribution to the
sales of electric scooters.
Gasoline-fueled scooter has a
much higher sales amount
Electric scooter will not be the
choice without subsidies
1
2
The sales of electric scooter hit the peak in 2019 and then
plunged. The sales ratio of gasoline-fueled scooter to electric
scooter has reached 9:1 in recent two years, which indicates that
gasoline-fueled scooters take a larger part than the electric ones
in the scooter market.
Source: statistic data from Ministry of Communication
The number of registered scooter in 2019~2021
Images from Internet
9

Word Cloud related to electronic scooters
Concept
Searching
From these clouds, we can get information about
what consumers are talking about electronic
scooters, which includes
Brand / Product related
Subsidy-related
Eco-related
• Replacement discount
• Credit
• Subsidy / Government rebate
• Pollution / emission
• Energy
• Gogoro VIVA / VIVA MIX
• KYMCO Ionex
Battery-related
• Battery, subscription fare
• Gogoro Network、GoStation
Many of the top ranked
topics are related to
subsidy.
10
Source：iSURVEY Social Listening System, Time period for data collecting:2021/01/12~2022/01/13
Popular
Keywords

Discussion on social media
Gasoline-fueled scooter vs Electric scooter Hot topic
日期標題頻道回文數討論內容
2021-01-27 「不怕偷」成為購買換電車一大誘因？ MOBILE01 569
因電動車的設計（贓車無法換電）使得竊盜集團對電動車興趣缺缺。但
網友們表示根本不會因「不怕偷」這原因就選電動車
2021-01-20 電動車一些看法 MOBILE01 237
討論電動車目前在國內市場的困境，包括「電池續航不足」、「換電被
綁死」、「後勤維護據點少」、「維修太貴、時間太久」。導致電動車
無法順利發展
2022-01-09
【騎 #電動車回不去燃油？#Gogoro 電量
焦慮症外，車主2大痛點】
Facebook>遠見雜誌 188
資深電動機車騎士表示電動車優點是騎乘舒適不會震動又安靜，月租費
方案算下來也很划算，但也提到缺點是保養維修的支援據點不足，零件
費又貴。網友回文幾乎一面倒認為電動車弊大於利，保養維修又貴又不
方便，還認為電動車是「假環保」，仍然有碳排放和廢電池等問題。
2021-11-02 [閒聊] 若要買機車，妳會想買電車還是油車？ PTT>WomenTalk 187
討論電車與油車的選擇，因電動車仍有很多不便利之處，如油車加油比
電動車換電方便很多、電車維修保養不便等，多數網友還是偏好油車。
2021-10-14
[情報] 電動機車也有振興加碼！桃園市買
Gogoro 3
PTT>Lifeismoney 152
網友分享電動車購車補助訊息，但是許多網友回應勸退，更有幾位現任
電動車主表示「買了才知道他的差」、「車主退坑+1，要買請三思」
Battery exchange Maintenance
• A shorter battery life
• Battery exchange stations
are less than gas stations
• Electric scooter has less
maintenance plant
• Need to make an appointment
• Expansive parts for maintenance
Analyzing the choice between
gasoline-fueled scooter and
electric scooter, the Social
Listening System is used to pick
out the related passages with
high discussion. It is seen that
most netizens prefer gasoline-
fueled scooters, mainly because
two problems on electric
scooters still needs to be solved:
1 2
11

Discussion on social media
Gasoline-fueled scooter vs Electric scooter Adv. Vs Dis.
Great Lifespan
Exhaust gas causes air pollution
It is obvious that gasoline-fueled scooters are popular in Taiwan. While electric scooters have put efforts in the scooter market in recent
years and as a promotion, the government also issued the subsidy for electric scooters purchase. How to make a choice between an
electric scooter and gasoline-fueled scoter? What are their advantages and disadvantages? Here are the netizens’ sayings...
Loud noise
Advantage
Disadvantage
Gasoline-fueled
Scooter
Electric
Scooter
Convenient scooter maintenance
Gas station are everywhere
Subsidies for purchases
Quiet
Expansive maintenance fee
Bothering battery exchange
Maintenance needs an
appointment
Monthly rent needed
Environment
Problem
Great
convenience
High expanse
Inconvenience
Environmental
dispute
Government
subsidy
Fake environment protection
12

Who bought the electric/gasoline-fueled scooter?
Consumer profiles of the scooter owners
gasoline-fueled
scooter owner
(N=301)
Electric scooter
Owner
(N=100)
Male
53.5%
Female
62.0%
0%
50%
100%
60-64yrs
50-59yrs
40-49yrs
30-39yrs
20-29yrs
0%
10%
20%
30%
Student
Technicians&Professionals.
Clerks
Service
&
Sales
Labourers
self-employed
Others
0%
20%
40%
60%
80%
100%
Master &
higher
Bachelor
Vocational
High school
and lower
0%
20%
40%
60%
80%
100%
more than
60K
40,001-
60K
20K-40K
less than
20K
0%
50%
100%
60-64yrs
50-59yrs
40-49yrs
30-39yrs
20-29yrs
0%
10%
20%
30%
Student
Technicians&Professionals.
Clerks
Service
&
Sales
Labourers
self-employed
Others
0%
20%
40%
60%
80%
100%
Master &
higher
Bachelor
Vocational
High school
and lower
0%
20%
40%
60%
80%
100%
more than
60K
40,001-
60K
20K-40K
less than
20K
Edu. Occupation Personal salary(m.)
Gender Age
Many owners are male, and the persons at age of
20-30 take a high percentage (24.0%)，50.5% of
owners have bachelor's degrees or higher. The
occupations of owners are various, students,
white-collar workers, and laborers take a certain
percentage. The person with 20-40 thousand
incomes takes the main part(42.8%).
Among the owners, more are women, and the
persons at age of 30-40 take the main part (41.0%).
The electric scooter owners have a high education
level on average, 73.0% of them having bachelor's
degrees. Their occupations are mainly white-collar
workers (technique, business, services, and sales).
The person with 20-40 thousand incomes takes the
main part(47.0%).
13
Gender Age
Edu. Occupation Personal salary(m.)
Source: iSURVEY E-ICP data base，Survey on June-September, 2021. Definition of Gasoline-fueled scooter owners : own the gasoline-fueled scooter in person and bought in 2 recent years. Definition of Electric scooter owners ：own the electric scooter in person.

Consumption Value：
Gasoline-fueled scooter owners hold pragmatism. Electric
scooter owners focus on the quality
Gasoline-fueled
scooter owners
(N=301)
Care prices Pragmatism
In view of the consumption value,
gasoline-fueled scooter owners pay
more attention to the price, nearly 80%
of whom will consider prices as a
priority. They hold pragmatism in
consumption, caring less about
fashion, quality, and style.
Electric scooter
owners
(N=100)
Well-known brand Follow the fashion trend
Focus on value
Search commons
Electric scooter owners have higher
brand awareness, thinking the qualities
of the well-known brand product are
guaranteed. They are shrewd
consumers, who will search the
commons before buying. They also
follow the fashion and technology
trend, willing to spend more money on
receiving high quality.
14

Choose the electric scooter for environmental protection？
Don’t！Electric scooter owners will not be more
environmentally friendly. (cont’d)
About supporting sustainability by consumption choices, the
proportion of electric scooter owners choosing “reducing-package
products” and “products with the first level energy label” is lower than
that of the whole population, and they will not choose an expansive
product for environmental protection. On the country, the gasoline-
fueled scooter owners have a slightly higher percentage than that of
the whole in the three aspects.
As the mentioned above, electric scooter owners are not a group of
people who are conscious of the environment protection, and it is also
seen that “environmental protection” is not the reason why they
choose electric scooters.
15
An electric scooter gives an impression of being environmentally friendly
compared with a gasoline-fueled scooter. But is it the reason for the
owner to choose the electric scooter? That’s not true at all.
Analyzing the environmental protection behavior from the electric scooter
owners by the iSURVEY E-ICP database, it is seen that they are not
particularly prominent in environmental protection. Taking reuse behavior
as an example, electric scooter owners don’t take a higher percentage
than that of the whole population in preparing eco-friendly cups,
tableware, and shopping bags. In an aspect of waste reduction, they
even have a lower percentage in avoiding using disposable tableware. In
terms of energy saving, they don’t have further contribution in using air
conditioners compared with others (or even behave worse than the
gasoline-fueled scooter owners).

Considerations of scooter purchase：
Gasoline-fueled scooter vs Electric scooter
0% 20% 40% 60%
知名廠牌
充/換電地點多
有政府補助
外型美觀
品牌形象佳
車體輕巧
電池月租便宜
售後服務佳
價格合理
有促銷/特價/贈品
0%
10%
20%
30%
40%
50%
省油/油錢花費少
外型美觀
知名廠牌
品牌形象佳
價格合理
耐用/不易壞
騎乘感受
車體輕巧
有促銷/特價/贈品
車行推薦
Gasoline-fueled
scooter owners
(N=301)
Electric scooter
owners
(N=100)
Considerations of gasoline-fueled
scooter purchase (make 3 choices)
Considerations of electric scooter
purchase (make 3 choices)
Fuel efficient
Appearance
Brand
Brand
Convenience
Government
subsidy
The gasoline-fueled scooter owners, with
price orientation in consumption, will firstly
consider the fuel efficiency and fuel spending
which is related to prices. And the
appearance and brand will be considered
then. Comparing with electric scooter owners,
gasoline-fueled scooter owners put more
attention to the reasonable prices.
資料來源：東方線上E-ICP資料庫，調查時間：2021年6-9月。油車車主定義：個人擁有燃油機車且為近2年內購買。電動車車主定義：個人擁有電動機車。
16
Fuel efficient and
Less fuel spending
Nice appearance
Well-known brand
Brand image
Reasonable price
Durable
Using Experience
Handy scooter body
Have promotion/
Bargain price/ gift
Recommendation
Well-known brand
Many battery exchange
station
Government subsidy
Beautiful appearance
Nice brand image
Handy scooter body
Inexpensive battery rent
Well after-sell service
Reasonable price
Have promotion/ Bargain
price/ gift
The electric scooter owners, thinking that a well-
known brand guarantees the quality, will firstly
consider the well-known brand when buying electric
scooters. The second consideration is the battery
exchange station, signifying that the owners care
more about convenience instead of battery cost. The
price is not the primary consideration for them
though, they still have the budgets, and therefore,
government subsidies are important for them.

Summary:
The promotion of electric scooter needs a breakthrough
Reduce reliance on
government
subsidies
Knowing from the E-ICP database and the database of Social Listening
system, consumers care about the government subsidy which is an external
uncontrollable factor. However, it becomes the main appeal. For a long-term
development, the way to reduce reliance on government subsidies should
be considered.
Convenience of
battery exchange and
maintenance
Electric scooters still take minor market shares in the Taiwan scooter
market. To increase the market shares, how to convert the willingness of
gasoline-fueled scooter owners toward electric scooters should be an
important issue. For those gasoline-fueled scooter owners who are
pragmatists, making the high cost-performance ratio and the convenience
as the attractiveness would be the key point.
The topics about choosing electric scooters and gasoline-fueled scooters
exist on social media are heated discussed on social media, but netizens’
discussions seem not be in favor of the future development of the electric
scooter currently. It is important to deal with the negative discussions in
case the related complaints drive customers out of the door.
Utilize the social
media
Currently, electric scooters seem not to have good prospects in the Taiwan scooter market. The promotion cannot persist without
breaking through the current situation. Here are some suggestions below:
17
Images from Internet

• At the end of December in 2021, Omicron Virus came into Taiwan and spread in the community in January 2022. Hence, EOL
iSURVEY Snapshot of Consumer Behavior independently inquires consumers about the willingness of visiting the commercial area. It
is researched that:
• Three fourth of the consumers raised their alertness to the pandemic: Compared with the pandemic well-controlled period in April 2021,
the current increasing number of confirmed cases caused by the Omicron Virus make more consumers raise their alertness. About
40% of the consumers choose to not visit the commercial area while 34% of consumers feel worried.
• The alertness of the pandemic increase with age; consumers in southern Taiwan has better alertness than those in Northern Taiwan.
Tracking Survey: Commercial Area Visiting
40% of consumers will not visit the commercial
area if unnecessary.
18
29% 32% 34%
6%
72%
19%
9%
0%
39% 34%
24%
3%
Prefer
not
to
visit
Would
still
visit
with
prepared
protection
but
feel
worried
Will
still
visit
with
prepared
protection
Will
still
visit
and
even
forget
about
the
protection
Attitude to Commercial Area Visiting
Apr. 2021 (Before 3rd aleart) Jul. 2021 (During 3rd aleart) Jan. 2022 (Omicron outbreak)
PART 3
38% 40%
29%
33%
42%
53%
37% 38%
43% 45%
Male(n=500)
Female(n=500)
20~29yrs(n=230)
30~39yrs(n=270)
40~49yrs(n=270)
50~59yrs(n=230)
North(n=460)
Central
(n=200)
South(n=300)
East(n=40)
Gender Age Location
Prefer not to go

PART 4
Longitudinal Survey to
Consuming Behaviors
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City

Utilization Survey to New Consumer Behaviors
61%
Online Payment
Trying out cleaning products
of unfamiliar brands(17%)，
I would like to try it out even
having never heard of it before
(8%)
20%
Purposeful diet control
behaviors
21%
Posting IG Stories
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past
month?
Others
Having Micro-cosmetic
Surgery
No
Change
20
Accessing
Delivery App
Going to Gyms
Accessing LINE
Shopping Group
No
Change
5%
No
Change
No
Change
No
Change
3%
3%
No
Change

Hot Topics Among Consumers in Jan. 2022
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers
proactively share with friends in Jan.?
21
36%
Shopping
and
Discount
29%
Entertai-
nment
20%
Culinary
46%
Food
and
Dining
39%
Investm-
ent
20%
Politics
19%
Internati-
onal
Issues
18%
Econom-
ics

Mind Share Obtained by
Top 5 YouTubers in Jan. 2022
22
# 4
# 5
# 3
# 1
# 2
--
3 up
4 up
2 up
--

Mind Shares Obtained by YouTubers
Rank Dec 2021 Jan 2022
1 Muyao 4 Super Playing Muyao 4 Super Playing - -
2 NSFW Chien’s Eating ▲3
3 77sevenboss 77sevenboss - -
4 Koreajinzhengu TGOP ▲4
5 Chien’s Eating Aga Tsai ▲2
6 Catino Crazy News Catino Crazy News - -
7 Aga Tsai NSFW ▼5
8 TGOP Aga Tsai Life ▲8
9 Ray Du English Koreajinzhengu ▼5
10 Ku's dream Lessons from movies ▲8
11 Joeman Jesse Tang ▲9
12 Sanyuan_JAPAN Potter King ▲2
13 EYECTV JAPAN Sanyuan_JAPAN ▼1
14 Potter King HowFun ▲13
15 aottergirls Joeman ▼4
In addition to the number of subscribers and the video views, the monthly consumer heart shares obtained could also reflect the difference in
influence between YouTubers. The following are a table of YouTuber channels that consumers have actually (and most frequently) watched (i.e.
channels which could be clearly identified by consumers) in the past month, which serve as the reference for mind shares obtained by each
listed channel.
23

EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL social
as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to provides
clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life context for understanding
and planning the consumption trends, and serve as the leading brand of Chinese consumption trends.
Company in
Mainland China
Companies in Taiwan

EOL Consumer Research Team (EOL iSURVEY)
1000M
200,000
Members
30 Years
50,000
Households
400
Participants
200
Institutions
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
iSurvey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
25

Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to comprehend
the scale, profitability and
annual growth of the
market you plan to enter
Competition
Overview
the number of competitors
and their competitiveness,
and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
the consumption behaviors
and characteristics, the
annual changes, as well as
the consumer psychology
and demands
Strategies for
Market Entry
Offer you the
optimum approaches
to enter the target
market
26

Integrated Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with 180,000
Registered Members
Offline Qualitative and Quantitative Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results can
offer effective and feasible strategic
proposals.
The integrated marketing and communication
service could be offered using resources of
the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth Interview
Quantitative (online & offline)
Online Survey/Telephone Interview/Interview
at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
27

Three Major Features of
Consumers Database
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
1 2 Project Research
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Big Data Analysis
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
3
28

Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Amanda Li / VGM
Eastern Online Co., Ltd.，7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
#806 Email：amanda@isurvey.com.tw
【Contacts for Business Cooperation】

Snapshot of consumer behaviors of Jan. 2022 EOL i-survey (en)

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