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IMPACT
MAPPING
Olena
Kisylychka
Volodymyr
Koval
Iryna
Kriuchkova
AGENDA
❖ Introduction
❖ Example
❖ Case
❖ Why, Who
❖ How, What
❖ Review
❖ Benefits and mistakes
❖ Summary
❖ Lunch
IMPACT MAPPING
Succinct and handy guide to planning and managing
projects or product roadmaps.
PROBLEMS TO RESOLVE
❏ Scope creep
❏ Wrong solutions
❏ Pet features
❏ Wrong assumptions
❏ Ad-hoc prioritisation
IMPACT MAP
6M Active
Users
New Users
Customer
Service
Existing
Users
Referrals
Come back
more often
More calls
Weekly e-ma...
IMPACT MAP
WHY? WHO?
WHO?
WHO?
HOW?
HOW?
HOW?
WHAT?
WHAT?
WHAT?
WHAT?
WHAT?
...
...
Story
Story
GOAL ACTOR IMPACT DELIVERA...
FOOD FOR THOUGHTS
Як ставляться до українських бізнес аналітиків в світі?
CASE
Як досягти визнання українських бізнес аналітиків в
світі.
FORM A TEAM
WHY?
The centre of an Impact Map should answer the most
important question: “Why are we doing this?”
This is all about the...
WHY? – GOAL SETTING
EXAMPLE
Збільшити
кількість
користувачів
Збільшити кількість
користувачів на 50%
до кінця поточного
року
CASE GOAL
Добитись визнання українських бізнес аналітиків в
світі.
WHO?
This level of the Impact Map is all about the actors whose
behaviour you’d like to impact.
Who are your target audien...
STAKEHOLDERS FOR YOUR IMPACT MAP
• Who can help us to reach
the goal?
• Who can interfere?
• Who are the main users of
res...
DEFINE STAKEHOLDERS
• Brainstorm your Stakeholders – answer the question
‘Who?’
• Who can help us to reach the goal?
• Who...
LUNCH
HOW?
The next level of the Impact Map combines the business
goal (‘Why?’) with the actors (‘Who?’).
The main questions her...
CHANGING BEHAVIOR
• Brainstorm how your Stakeholders should change their
behavior – answer the question ‘How?’
• How stake...
WHAT?
The ‘What?’ is about the deliverables or outcomes which can
support the required impacts (‘How?’).
These deliverable...
GENERATE SOLUTIONS
• Brainstorm how we can influence stakeholders to
behave in a such a way that problem (root cause)
woul...
EVALUATE SOLUTIONS
Option 1 Option 2 Option 3 Option 4
Takes little time
to implement
No Yes Yes Yes
Potential
achievabili...
VOTE AND PREPARE PRESENTATION
PRESENT YOUR TOP-3 “WHAT”
TYPICAL MAPPING MISTAKES
❖ The jumper
❖ The astronaut
❖ The shopper
By Gojko Adzic
BENEFITS
❏ Focus for delivery
❏ Enhance collaboration
❏ Unrealistic projects are stopped
and
❏ Right business outcomes are...
SUMMARY
USEFUL INFORMATION
➔Video Gojko Adzic: Impact Mapping with Innovation
Games
➔Book Impact Mapping: Making a big impact with...
THANK
YOU
 ITNetwork BACon agile spring. Ирина Крючкова, Владимир Коваль и Елена Кисылычка - Impact Mapping: как придумать решение д...
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ITNetwork BACon agile spring. Ирина Крючкова, Владимир Коваль и Елена Кисылычка - Impact Mapping: как придумать решение даже тогда, когда кажется, что от тебя ничего не зависит

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В гибкой среде командам нужны быстрые способы генерации возможных решений.
Но одновременно с этим нужна также и уверенность в том, что мы решаем корневую проблему, и что мы не пропустили решение, которое решило бы проблему эффективнее.
Работая в Agile мы часто не можем себе позволить потратить много времени на классические бизнес-аналитические методы; не можем долго искать первопричины, анализировать заинтересованных лиц, придумывать и оценивать возможные варианты решений.
На помощь может прийти Impact Map - техника, позволяющая быстро пройтись по всем необходимым стадиям бизнес анализа. Имея в фокусе цель понять: привлеченных заинтересованных лиц, определить влияние, которое мы хотим на них произвести и сформулировать решение, которое мы ищем.

Publié dans : Données & analyses
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ITNetwork BACon agile spring. Ирина Крючкова, Владимир Коваль и Елена Кисылычка - Impact Mapping: как придумать решение даже тогда, когда кажется, что от тебя ничего не зависит

  1. 1. IMPACT MAPPING
  2. 2. Olena Kisylychka Volodymyr Koval Iryna Kriuchkova
  3. 3. AGENDA ❖ Introduction ❖ Example ❖ Case ❖ Why, Who ❖ How, What ❖ Review ❖ Benefits and mistakes ❖ Summary ❖ Lunch
  4. 4. IMPACT MAPPING Succinct and handy guide to planning and managing projects or product roadmaps.
  5. 5. PROBLEMS TO RESOLVE ❏ Scope creep ❏ Wrong solutions ❏ Pet features ❏ Wrong assumptions ❏ Ad-hoc prioritisation
  6. 6. IMPACT MAP 6M Active Users New Users Customer Service Existing Users Referrals Come back more often More calls Weekly e-mail Daily highlights More new content Issue tracking FAQ ... ... Story Story GOAL ACTOR IMPACT DELIVERABLE
  7. 7. IMPACT MAP WHY? WHO? WHO? WHO? HOW? HOW? HOW? WHAT? WHAT? WHAT? WHAT? WHAT? ... ... Story Story GOAL ACTOR IMPACT DELIVERABLE
  8. 8. FOOD FOR THOUGHTS Як ставляться до українських бізнес аналітиків в світі?
  9. 9. CASE Як досягти визнання українських бізнес аналітиків в світі.
  10. 10. FORM A TEAM
  11. 11. WHY? The centre of an Impact Map should answer the most important question: “Why are we doing this?” This is all about the business goal or vision which a company is trying to achieve.
  12. 12. WHY? – GOAL SETTING
  13. 13. EXAMPLE Збільшити кількість користувачів Збільшити кількість користувачів на 50% до кінця поточного року
  14. 14. CASE GOAL Добитись визнання українських бізнес аналітиків в світі.
  15. 15. WHO? This level of the Impact Map is all about the actors whose behaviour you’d like to impact. Who are your target audience? What kind of value are they looking to gain from your product?
  16. 16. STAKEHOLDERS FOR YOUR IMPACT MAP • Who can help us to reach the goal? • Who can interfere? • Who are the main users of results? • Who is affected by the goal?
  17. 17. DEFINE STAKEHOLDERS • Brainstorm your Stakeholders – answer the question ‘Who?’ • Who can help us to reach the goal? • Who can interfere? • Who are the main users of results? • Who is affected by the goal? • Use stickers Timing: 5 min
  18. 18. LUNCH
  19. 19. HOW? The next level of the Impact Map combines the business goal (‘Why?’) with the actors (‘Who?’). The main questions here are: “How should our actors’ behaviour change?” and “How can they help us achieve our goal(s)?”
  20. 20. CHANGING BEHAVIOR • Brainstorm how your Stakeholders should change their behavior – answer the question ‘How?’ • How stakeholders should change their behavior? • How they can help us? • How they can interfere? • Use stickers Timing: 5 min
  21. 21. WHAT? The ‘What?’ is about the deliverables or outcomes which can support the required impacts (‘How?’). These deliverables should be treated as independent chunks with each having tangible business value. Also, they can be treated as options and that only the high- level deliverables need to be listed in the Impact Map.
  22. 22. GENERATE SOLUTIONS • Brainstorm how we can influence stakeholders to behave in a such a way that problem (root cause) would be fixed? – answer the question ‘What?’ • Use stickers Timing: 5 min
  23. 23. EVALUATE SOLUTIONS Option 1 Option 2 Option 3 Option 4 Takes little time to implement No Yes Yes Yes Potential achievability No Yes Yes Yes Potential affordability Yes Yes Yes No Summary Not Viable Viable Viable Discounted Evaluation Criteria Options
  24. 24. VOTE AND PREPARE PRESENTATION
  25. 25. PRESENT YOUR TOP-3 “WHAT”
  26. 26. TYPICAL MAPPING MISTAKES ❖ The jumper ❖ The astronaut ❖ The shopper By Gojko Adzic
  27. 27. BENEFITS ❏ Focus for delivery ❏ Enhance collaboration ❏ Unrealistic projects are stopped and ❏ Right business outcomes are achieved
  28. 28. SUMMARY
  29. 29. USEFUL INFORMATION ➔Video Gojko Adzic: Impact Mapping with Innovation Games ➔Book Impact Mapping: Making a big impact with software products and projects ➔Website impactmapping.org ➔Business Analysis Community facebook
  30. 30. THANK YOU

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