1. Enterprise
ONE STOP MOBILE
SOLUTIONS

2. A G E N D A
• Introduction
• About Dawcons
• About iTexico
• Appcelerator Platform
• Demo
• Q&A

3. P R E S E N T E R S
Heidi Larsen, Sr. Director, Channels and Strategic Alliances @Appcelerator
She has a 20 year track record of success in high tech sales and marketing, and is
recognized as a dynamic professional adept at cultivating partnerships and building lasting
customer and partner relationships across global business sectors.
Bert Grantges, Sr. Sales Engineer @Appcelerator
Passionate about technology, and in particular its applications in the mobile space. His
background started with development of web, desktop client applications, but soon
trended towards a focus on mobile applications and enterprise system integrations. An
accomplished technical sales leader, Bert is currently the Senior Sales Engineer for
Appcelerator, responsible for supporting enterprise customer and partner enablement.

4. P R E S E N T E R S
David Sandoval, Marketing Manager @iTexico
Young entrepreneur and online marketing specialist with more than 5 years of experience
in Tech Marketing. Currently leads the marketing, design and Appcelerator Titanium
training units at iTexico. He holds an MBA in Marketing by La Trobe University in
Melbourne, Australia.
Jorge Valadez, Chief Marketing Officer @Dawcons
He has more than 12 years of experience in sales and managing marketing activities for
tech companies. Jorge is an expert in executing business strategies aimed to accelerate
business growth across vertical markets using technology.

5. H A V E A Q U E S T I O N ? . . . A S K !
• Use the chat box to submit your questions
• Will address them at the end or during the demo stage
• Spanish or English!
• We’re ready to answer your questions J

6. A B O U T D A W C O N S

7. G E N E R A L I N F O
• Jalisco based company founded in 2001.
• Vast experience in industrial and services markets.
• Registered as R&D Company with the National Council of
Science and Technology (Reg. No. 11125).
• CMMI-DEV Level 3
• Strategic partner of iTexico, an Austin, TX based mobile
company with a delivery center in Guadalajara, Mexico.
• Stable and solid position in the mexican development
market.

8. S E C T O R S W E S E R V E
• Pharmaceutical
• Manufacturing
• Food &
Beverages
• Services
• Automotive

9. W H A T W E D O
Custom made software design and
development
Software and middleware design and
development, under the CMMI level 3
best practices.
Mobile applications development
Design and development of mobile
applications (iOS, Android, Blackberry,
Windows Phone), under CMMI level 3
standardized processes.
Extended work teams
Experts working on-site based on a fix-
price scheme per month.
Technical Training and
Certifications
Mobile development official
training in Appcelerator Titanium
Technologies.
Specialized Technical
Consulting Services
Problem Diagnosis and Solving
of technical issues together with
performance improvement of
already developed systems.
Product Integration
Customer Integral System
KPI Online Forms

10. A B O U T I T E X I C O

11. A B O U T I T E X I C O
• An IT and Mobile Solutions Company.
• Over 65 professionals
• HQ in Austin, Texas
• Software Development Center in Guadalajara, Mexico.
• Western Region Office in Silicon Valley.
• Focus on Extended Technology Teams / Team As A Service
(TAAS) and Cross Platform Mobile Solutions.
• Partnership with Appcelerator, IBM, Microsoft, Xamarin.

12. S E L E C T C U S T O M E RS

13. • Bilingual expertise
• In-house technical training programs
• World class infrastructure
• Agile development methodology
TEAM AND CULTURE

14. CHALLENGE OF
MOBILE

15. PC" Enterprise "
Data"
Major Technology Disruptions
1990s - Today
Client/Server! Internet! Mobile!
PC"
Enterprise "
Data"
Enterprise "
Middleware"
Internet"
Explosion of!
Devices!
Explosion of!
Data!
Internet"
Characteristics!
• One-to-Many"
• Weak UX (HTML-based)"
• Server-centric computing"
• Global network"
Characteristics!
• One-to-One"
• Rich UX (introduction of GUI)"
• Distributed Computing"
• Local Network"
Characteristics!
• Many-to-Many"
• Rich UX (driven by mobile OSs)"
• Distributed computing"
• Global network"
Rise of User Experience!

16. • Each platform has it’s own skillset, language, code base,
developers, etc…
• $95k+ $150K to build a v1 of Android or iOS app
• Average time is 3 – 6 months
CONFIDENTIAL & INTERNAL
iOS
Java
C#
High Development Costs & Low
Resource Utilization

17. CASE STUDIES

18. • Needed an expert mobile team to build
a mobile application suited for existing
infrastructure and processes.
Tactical à Project
• Provided a group of professionals with
expertise in mobile and web
development.
• Crafted a gorgeous UI to compliment
the architecture and programming.
Challenges
Jonathan
Lead Developer
C A S E S T U D Y
Solutions

19. • Needed a team to update existing
application and provide performance
analysis.
• Client accepted re-design proposal to
fit iOS7’s design paradigm.
Tactical à Project
• Restructured and optimized existing
code to radically improve performance.
• Implemented best practices for easier
future updates.
Challenges
Hugo
Lead Developer
C A S E S T U D Y
Solutions

20. • Need to offer a tablet based solution to create
easy on location reports for real-estate
Tactical à Project
• Created custom modules for generating on-device
PDF files.
• Carefully designed UX and UI elements for optimal
user interaction.
Challenges
Tony
Lead Developer
C A S E S T U D Y
Solutions

21. Company Confidential
A Partnership for a Mobile First World

22. The only platform built
for a mobile first world
Company Confidential

23. The World’s Largest Mobile Ecosystem!
500,000!
developers"
400"
ISV offerings"
100+!
partners"

24. 60,000!
apps"
155M!
devices"
1,400!
customers"
World’s Most Deployed Mobile Platform!

25. The 2013 Magic Quadrant

26. Explosion of Devices! Explosion of Data!
Keys to Mobile Success!
Master the Three A’s of the New Mobile Enterprise!
Apps! APIs!
Analytics!
Deliver amazing, cross-platform user experiences!Securely mobilize any data source!Improve ROI with real-time visibility across
the mobile lifecycle!

27. Explosion of Devices! Explosion of Data!
The Appcelerator Platform !
Master the Three A’s of the New Mobile Enterprise!
IDE"
App SDKs"
Pre-built APIs" New APIs"
Common Mobile Services"
Integrated Dashboard"
Automated"
Testing"
User"
Analytics"
Performance "
Management"
Sync" Caching"
Security" Auto-Scale"

28. DEMO

29. E N D - T O - E N D L I F E C Y C L E E N G A G E M E N T
Application
Strategy &
Architecture
UI/UX
Design
Cross-Platform &
Native Mobile
Development
Website & Backend
Development
Testing & Quality
Assurance
Deployment,
Maintenance &
Support

30. Company Confidential
BA
UX
UI
APP
ARCH
ENG
TEST
SUPPORT
DESIGN
ARCH
DEV
TEST
OPS
MAINTENANCE
IT
ARCH
QA
DATA
CENTER
MDM
MAM
DEVOPS
SUSTAIN
ENG
DATA
ANALYTICS
PRODUCT MANAGEMENT
PARTNER ENGINEERING
CUSTOMER
IT
AGENCY APPC
S P E C I A L I Z A T I O N S E X A M P L E

31. Company Confidential
BA
UX
UI
APP
ARCH
ENG
TEST
SUPPORT
DESIGN
ARCH
DEV
TEST
OPS
MAINTENANCE
IT
ARCH
QA
DATA
CENTER
MDM
MAM
DEVOPS
SUSTAIN
ENG
DATA
ANALYTICS
PRODUCT MANAGEMENT
P E O PL E - SK I L L S

32. Q&A

33. NEXT STEPS…