-Testimonial Associating a respected person or someone with experience to endorse a product or cause by giving it their “stamp of approval” hoping that the audience will follow their example. Often this is in the form of a celebrity endorsement. -Plain Folks Finding “an average Joe” to use ordinary language and mannerisms to reach the audience and identify with their point of view. This approach is used to convince the audience that the spokes person is from humble origins, someone they can trust and who has their interests at heart. -Card stacking Makes the best case possible for one side and the worst for the opposing viewpoint by carefully using only those facts that support his or her side of the argument. In other words, the advertiser “stacks the cards” against the truth. -Bandwagon Used to persuade the audience to follow the crowd. This device creates the impression of “everyone is doing it” or “everyone has this product.” It reinforces the human desire to be on the winning side or to be part of the “in-crowd.” It also plays on feelings of loneliness and isolation - if they don't join in they will be left out. -Propaganda and Emotion Do you still remember what the meaning of propaganda?! Propaganda is defined as designating any attempt to influence the opinions or actions of others to some predetermined end by appealing to their emotions or prejudices or by distorting the facts. -Propaganda and Emotion Calls upon the consumer to make decisions based on a feeling rather than facts. Ads that try to make you feel joy, sadness, empathy, etc.

2. Siti Alim Khamidah
(201112500657)
Fajar Anggriawan
(201112500573)
Christin Natalia S
(201112500629)

4. Testimonial
Associating a respected person or
someone with experience to endorse a
product or cause by giving it their
“stamp of approval” hoping that the
audience will follow their example.
Often this is in the form of a celebrity
endorsement.

5. Drink KukuBima ENER-G will make
you be stronger like Chris John does.
Example:
Anggun C Sasmita says
“Pantene” is the best
product of shampoo which
can make your hair will be
shine.

6. Plain Folks
Finding “an average Joe” to use ordinary
language and mannerisms to reach the
audience and identify with their point of
view. This approach is used to convince
the audience that the spokes person is
from humble origins, someone they can
trust and who has their interests at heart.

7.  Aburijal Bakrie, candidate for
president, attended a mass
wedding in Probolinggo.
Example:
Jokowi, the Governor of
DKI Jakarta, was seen
eating at stall for lunch.

8. 1. Fly with Lion Air-just like what Siti Nurhalizah
does.
2. Senator Stockton rose hin position after having
been a common laborer.
3. John Karry, candidate for president was seen
playing football at the church picnic yesterday.
4. Using Wardah Cosmetic like Ineke Koesherawati.
Exercise
(Te)
(PF)
(PF)
(Te)

9. Card stacking
• Makes the best case possible for one
side and the worst for the opposing
viewpoint by carefully using only those
facts that support his or her side of the
argument. In other words, the
advertiser “stacks the cards” against
the truth.

10.  Smart people drink Tolak
Angin!
Example:
 This car is latest thing in speed,
power and luxury.

11. Bandwagon
• Used to persuade the audience to follow the
crowd. This device creates the impression of
“everyone is doing it” or “everyone has this
product.” It reinforces the human desire to be
on the winning side or to be part of the “in-
crowd.” It also plays on feelings of loneliness
and isolation - if they don't join in they will be
left out.

12.  70 percent of people like
kopiko’s candy.
Example:
 Almost al of students in R.4.D use
Pepsodent for protecting their teeth.

13. 1. Nine out of ten people use Gusto Shaving
Cream.
2. Golden cigaretes last longer, taste better, and
use finner tobaco.
3. Almost al of people in Indonesia drink Yakult
for keeping their intestine. Why not you?
4. Nourish Skin is very good to clear acne and
make your skin be brighter.
5. Everything in our newspaper is very important.
Read Metropolitan Time!
Exercise:
(BW)
(CS)
(BW)
(CS)
(CS)

14. Propaganda and Emotion
Propaganda is defined as designating
any attempt to influence the
opinions or actions of others to some
predetermined end by appealing to
their emotions or prejudices or by
distorting the facts.

15. Propaganda and Emotion
Calls upon the consumer to make
decisions based on a feeling rather
than facts. Ads that try to make
you feel joy, sadness, empathy, etc.