Making It Stick - UHU Marketing Presentation by @itseugenec
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A case study marketing proposal done for UHU's product - The UHU Ultra Montage. Presentation Includes visual mockups and campaign timeline. ( Download Now Available! ) Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact
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Making It Stick - UHU Marketing Presentation by @itseugenec
- 1. Making it Stick a marketing proposal
- 2. 1 THE BR AND “UHU glues anything, anytime”
- 3. 1932 in GERMANY August Fischer
- 4. THE resin adhesive FIRST synthetic FORMULA
- 5. All Purpose esive It sticks all materials
- 9. Don’t say glue, say
- 11. C OMP ETIT ORS 2
- 13. large variety
- 14. 2 do it yourself 1 3
- 19. How can UHU Stand Out?
- 20. EN GES C HALL 3 UHU is pronounced: ‘ooo-hoo’
- 21. The GOAL Increase Awareness Product Education Stronger Presence
- 22. product features Super Strong Works on All Materials 100% WeatherProof Solvent Free
- 23. types of glue CONSTR HOUSEHOLD
- 24. types of glue CONSTR HOUSEHOLD UHU
- 25. the new ULTRA MONTAGE is The Solution that Sticks virtually Anything
- 26. who?
- 30. who?
- 31. i need a QUICK FIX
- 32. i need
- 33. Primary 15-60 years Target Market
- 37. I TSTI CK MA KING 4
- 39. the Solution that Sticks
- 41. CAMPAIGN PHASE 1
- 42. AWARENESS + EDUCATION
- 44. interchange banner ad
- 45. CAMPAIG PHASE 2
- 48. TOP 3 SOCIAL SITES visited in Singapore Others 3.95% 8.01% 11.5% 73.5% (% Reach) Data adapted from: statcounter.com
- 54. 1 Register via online site
- 59. 2 Mailer participant kit +
- 60. 3 Upload submitted entries
- 61. SINGAPORE’S FIRST UHU CHALLENGE
- 62. 4 Voting for top 20
- 64. 5 Winning after voting
- 66. $2,500 5 Winners
- 67. TIMELINE
- 68. PRE-CHALLENGE LAUNCH 1 2 3 4 COMPETITION PRIZES
- 69. Expected Results
- 70. 1,000 signups
- 71. 20,000 views
- 73. The Solution That Sticks
- 74. Thanks for Sticking around. Content Slides TAN RAY KAI XIN SEN CAI EUGENE CHENG EUGENE @itseugenec itseugene.me
- 75. Images Pictorials Shoes by brommel.net The Noun Project Train by mylovelymess.com Chair by MystStock@deviantart Storm Crowd by JD Hancock Memento by medically_irrelevant Inspiration Typeface Emiland De Cubber Gotham Family AdvanceYourSlides.com Data Brand e.g. UHU Statscounter.com UHU