3. SEO
SEO stands for “Search Engine Optimization.”
The term may sound like optimizing an actual
search engine such as Google, however this
professional service focuses on tweaking a
website to do well – to appear among the top
listing on search engine results
pages(SERPs).
SERPs are web pages returned by search engines
6. Template tip #1
Y title should look like this:
our
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.
7. Template tip #2
Y blog title and subtitle should only be < h 1 > and < h 2 > on
our
your front page! Everywhere else, and < h 4 > and < h 5 > is
good enough.
T do that, do something like this in your header.php:
o
<?php if (is_home()) { ?>
<h1>Title</h1>
<?php } else { ?>
<h4><a href="/">Description</
<?php }a></h4>
?>
8. Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>
9. Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.
10. Redirection
Use it for all your redirection needs.
Redirect User from Social media to
11. YARPP
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content, etc.
Give your links on related posts of
13. Slugs
Auto-magically optimise your post slugs.
In the internet, slugs are the URL-friendly version of your
permalink.
See the example URL:
http://www.trafficgenerationcafe.com/url-slugs-important-seo-
45. @ AdobeAds
#FacebookAds
Mobile Matters: Optimizing Search for Mobile Devices
Facebook advertising
Twitter: #MobileMatters
4
5
46. @ AdobeAds
Why advertise on Facebook?Reach, Targeting, Engagement #FacebookA
ds
Reach Targeting Engagement
Reach over 900 Million Define your target audience(s) 3.2 Billion Likes and
active monthly users with real data Comments on Facebook Every
Day
Nearly 400 Million are active 6 Age, gender, education,
out of 7 days a week geography, college, work Increase engagement with your
network brand and product
Interests and interested-in
47. Your next steps
Facebook isn’t search.
Define your goals accordingly.
Human involvement is essential.
Design your testing and refinement
plans.
Use toolsto do heavy lifting.
Ads are only part of your
Facebook campaigns.
48. @ AdobeAds
Optimizing Facebook Advertising #FacebookA
ds
Optimization
Maximized against budget, goals, and business metrics
Target(Who
Creative (What)
Bid/Budget (How Much)
48
49. Sign up to know more on SEO
&
Facebook Marketing
or ask me on itsgajanand@gmail.com