What is an e-book, and how can it be used in lead generation for Houston digital marketing campaigns?

1. itvibes.com
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Material may not be reproduced or distributed in any form without permission.

2. 2 8/2/2016
One of the most powerful
tools in digital marketing is an
e-book, or, electronic book.
It’s a concise yet
informational book which
reflects a certain aspect of the
services your business
provides.

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But, how is an e-book useful for marketing? Consider these
benefits it gives your Houston digital marketing strategy.

4. Algorithms have changed. That
means content has to actually mean
something. The thin, meaningless
content designed just for search-
bots now counts against your
rankings. The important thing now
is multi-channel content, which is
where e-books come in.
Offering an e-book on your site
increases your visibility to search
engines.
HOUSTON DIGITAL MARKETING AND E-BOOKS
Search engines look for internet
content that fits search requests.
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5. If you own a roofing company, write
an e-book about different types of
asphalt shingles and their pros and
cons or explain that metal roofs come
in many styles. If you are a
veterinarian, write an e-book on how
to protect pets from insect-borne
viruses.
Your e-book should contain useful
information that people want or need.
By giving them this information, you
gain their trust.
HOUSTON DIGITAL MARKETING AND E-BOOKS
By providing an e-book to your customers,
you establish your expertise in the subject.
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6. Do your customers recognize your
logo? Do they know your name?
Providing an e-book places your brand
in the public eye. Through using an e-
book in Houston digital marketing,
your reputation as an expert goes
hand-in-hand with brand recognition.
HOUSTON DIGITAL MARKETING AND E-BOOKS
Marketing is often all about brand
recognition.
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7. Savvy business owners offer their e-
book free with a response to a CTA
(call to action.) For example, “Sign up
now, and you’ll receive a free e-book
on ‘How to Tell if Your House Has
Termites.’”
HOUSTON DIGITAL MARKETING AND E-BOOKS
One of the greatest benefits of writing
an e-book is that of lead generation.
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8. Webinars can be complicated and you
may consider YouTube videos to be
out of your league. But you can write
about what you know. An e-book
should be about 10-15 pages—going
over is ok, however, be careful to not
make the book excessively long.
HOUSTON DIGITAL MARKETING AND E-BOOKS
Of all of the methods of promoting your
business, writing an e-book about it may be
the most cost- effective.
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ITVibes Knows E-Books
If you would like to know more about
Houston digital marketing through the use of
e-books, contact ITVibes. Our marketing
experts are eager to help with all of your
online marketing needs.

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