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ITVibes Online Content Marketing - Customer Appreciation Day
1.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. itvibes.com 281.826.4880 Brand Management & Web Development Content Marketing SEO & Blogging Tips Presented by Jill Cufr jill@itvibes.com
2.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 2 08/14/14 Content Marketing In the Online Marketing World, Content is Everything!
3.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 3 08/14/14 Content Marketing Importance of Content Writing… Catches and holds the user’s attention Establishes your branding Sets your website’s tone Tells your story
4.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 4 08/14/14 Content Marketing Well Written Content Describes the benefits of your products/services Establishes you as a leader in your industry Increases traffic to your site
5.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 5 08/14/14 Content Marketing Sitemap – Breaks down the website’s information into specific subject areas.
6.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 6 08/14/14 Content Marketing Who is your target audience?
7.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 7 08/14/14 Content Marketing
8.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 8 08/14/14 Content Marketing Keyphrase - A search comprising of 3 or more keywords that a user will input into a search engine to find a relevant web page.
9.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 9 08/14/14 Content Marketing
10.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 10 08/14/14 Content Marketing
11.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 11 08/14/14 Content Marketing
12.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 12 08/14/14 Content Marketing
13.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 13 08/14/14 All Roads Lead to Rome
14.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 14 08/14/14 Content Marketing Write for the reader first and Google second!
15.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 15 08/14/14 Content Marketing Content Needs To Be…
16.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 16 08/14/14 Content Marketing Content Also Needs To Be…
17.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 17 08/14/14 Content Marketing And…
18.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 18 08/14/14 Content Marketing
19.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 19 08/14/14 Content Marketing
20.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 20 08/14/14 Content Marketing Don’t stress out. Blog twice a month in the beginning. The more you blog, the better it is for your search engine rankings. Blogs don’t have to be a certain length. Tips For Blogging
21.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 21 08/14/14 Content Marketing Type it in Word first. Use a picture to enhance the blog. Your headlines should describe the main theme of your blog. Share blogs on social media sites. Tips For Blogging
22.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 22 08/14/14 Content Marketing Blog Topics Special events Testimonials/Case studies Purchased new equipment, land, or building
23.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 23 08/14/14 Content Marketing News event Educate/Inform Community events Blog Topics
24.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 24 08/14/14 Content Marketing Be patient! Because if you… Use dynamic, well written content Post each week …You will see results!
25.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 25 08/14/14 Content Marketing ITVibes has a content management team and we provide the following services: Website content writing SEO editing Blog writing Social media posting PR releases Case studies White pages Email campaigns Newsletters
26.
© 2014 ITVibes,
Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. 26 08/14/14 Content Marketing Thank You!Thank You!
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