- Technical SEO
- What is AMP & benefit?
- Difference to mobile site? AMP tester.
- What is AMP stories?
- Page speed importance
- Site improvement with AMP
- AMP SEO
- WordPress plugins
2. My bio
● 15 years of experience in SEO and WordPress
● Lead organiser of WordCamp Hong Kong 2019 and Hong Kong
WordPress Meetup
● 3 Amazon best sellers
3. Exercise
● 2-3 people a group.
● 3-4 minutes.
● Introduce your name, company and
what you do?
● Discuss what do you know on this
topic.
4. Index ● Technical SEO
● What is AMP & benefit?
● Difference to mobile site? AMP
tester.
● What is AMP stories?
● Page speed importance
● Site improvement with AMP
● AMP SEO
● WordPress plugins
6. How structured data
markup boost your site
● HTML tell web browser how
to display font, color, etc.
● Structured data markup tell
search engine what does it
mean
8. Structured
data for
image
If you include structured data, Google
Images can display your images as rich
results, including a prominent badge, which
give users relevant information about your
page and can drive better targeted traffic to
your site. Google Images supports
structured data for the following types:
● Product
● Video
● Recipe
28. AMP
Accelerated Mobile Pages (Google AMP Project) makes your website faster for
Mobile visitors.
Since its inception in 2015, AMP has come a long way. When it first hit the scene,
AMP was laser-focused on media sites. The reason those types of publishers wanted
to participate in AMP was clear: It would make their mobile sites much faster, AND
Google was offering a great deal of incremental exposure in Google Search through
the “Top Stories news carousel.”
29.
30. Benefit of AMP
● Lighting fast
● Better SEO
● AMP CDN
● AMP Cache
● AMP JS
70. Rolling out
mobile-first
indexing
Monday, March
26, 2018
To understand more about how we
determine the mobile content from a
site, see our developer
documentation. It covers how sites
using responsive web design or
dynamic serving are generally set for
mobile-first indexing. For sites that
have AMP and non-AMP pages,
Google will prefer to index the
mobile version of the non-AMP
page.
https://webmasters.googleblog.com/
2018/03/rolling-out-mobile-first-
indexing.html