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Marketing in today’s world 8part2

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Iva Walton
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Marketing in Today’s World Chapter 13 Brown & Crow
Objectives ,[object Object],[object Object],[object Object],[object Object]
Basics of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Functions of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Functions (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research Gather and study information to determine what kind of goods and services to produce.
Demographics Facts about the population in terms of age, gender, location, income and education.
Product Development ,[object Object],[object Object],[object Object],[object Object]
Product Development (cont) ,[object Object],[object Object],[object Object]
Channels of Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing in today’s world 8part2

Editor's Notes

  1. Effective marketing puts the product in the hands of its target customers
  2. Read the development piece in the book pages 202-203