14. Predictions Can Be Tricky! “ I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943. "There is no reason anyone would want a computer in their home." -- Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977 . "640K ought to be enough for anybody." -- Attributed to Bill Gates, 1981. "Almost all of the many predictions now being made about 1996 hinge on the Internet's continuing exponential growth. But I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse." Robert Metcalfe, founder of 3Com, 1995 .
18. Value and RoI Use Case Value/ROI Brand Audit Identify opportunities in Social Media Social Media Campaigns Measure progress of Social Media efforts Corporate Marketing Increased sales & rate of return on ad spend Customer Service Increased satisfaction, brand loyalty, awareness Competitive Insight Identify differentiating features & innovate Public Relations Efficient use of time & identify influencers Sales – Lead Generation Increased sales & shortened sales cycle Search Engine Optimization More effective SEO & organic visibility Product Development Reduced market research costs HR Reduced hiring costs & less churn
19. Social Media Monitoring Sophisticated tools now exist: To monitor the social media space To create simple easy to read reports for Strategy Measurement of success Finding Markets Watching competition
34. Sharing useful news From RSS news feeds Google Reader (auto-gather, manual distribution) large number of sites Google Reader Google Reader From your website
35. OR / download into Browser Google profile Individual sharing sites to share web page with another site such as Global favourites bar Blogs