Techniques to make your insurance website more effective

1. Engaging Your Customers
Techniques to Make Your Website
More Effective

2. You’ve done the hard part.
The customer’s made it to your website.
So what now?

3. What do you want your customer to do
on your website?
Your website isn’t just an online business card.
Customers visit your site for many reasons:
• Fill out a Quote Form
• Make a Payment
• Find your Contact Information
• File a Claim

4. Call to Action
Every website should have a Call to Action
– a reason to come to your website.
• It’s a way to engage and interact with your customers.
• Call to Actions add a focus to your site and gives a visitor
a sense of direction.
• They are a good way to measure your site’s success.

6. The Call to Action
for this site is Get
a Quote.
• Place your Call to Actions where your customer will easily
see them.
• Help your customer see them by giving them a unique
shape or changing the color to one that catches the eye.

7. The Big Question:
What does your customer get out of your site?
Is it worth the effort they put into it?
Calls to Action function as the main way you want
your customer to interact with your site. The easier
you make it, the more likely they are to request a
quote, etc.

8. User-Friendly
You want to create your Call to Actions to be
easy to use for everyone: repeat customers
and new leads.
When thinking about what you want to add,
pretend you are a new prospect and know
little about insurance. Does what you want
to add help you find what you need?

9. Make Your Site Useful
Make people want to use your site.
Take advantage of pages that let customers:
- File a Claim
- Make a Payment
- Get a Quote
- Request Contact from an Agent

10. Other Ways to Engage Your
Customers
Call to Actions promote function but
what design, visual or creative elements
can help a customer remember you
or stay on your site?

11. Flash Slideshows Video or Animation
– Make them interesting – Some of our templates
use flash animation
– Use diverse photos
that catches the eye
– Pay attention to the
– Embedding a video on
colors in the photos
the home page or
and how they mesh
content page helps
with your website
with information
processing

12. Blogging
• Blogging helps with your SEO but it is also an important
tool in engaging your customers.
• Maintaining a blog lets you have a discussion with your
customers and shows that you have experience and
knowledge about the industry.
• Blogging can help build trust with current and prospective
customers

13. Quick Tips
• Your IWB Site has many functions and
many lines of business, but which ones do
you really want to promote?
• Simple sites work best. The less you have,
the easier it is for a Call to Action to stand
out.
• Information is important, but it doesn’t all
have to go on the home page.

14. • Use highlight colors to your advantage.
• Don’t be afraid to “break” the page.
• Don’t be afraid of blank space.
• Make it easy for your customers to
navigate your website. All the time. Every
time.
• Be careful when adding videos and Flash.
You don’t want to add so much you slow
down your site.
• Be mindful of what is “Above the Fold”