1. Global Sustainable Supply Chains for Marine
Commodities
Costa Rica
Ecuador
Philippines
Indonesia

2. UNDP - SFP marine commodities project
Purpose of workshop:
• Introduction to Global Sustainable Supply Chains for
Marine Commodities and Sustainable Fisheries
Partnership’s (SFP) market leverage based fisheries
improvement model
• Begin a conversation on synergies amongst existing
IWLEARN projects, the “Marine Commodities Project” and
with SFP’s work elsewhere

3. UNDP - SFP marine commodities project
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Global Sustainable Supply Chains for Marine Commodities
GEFSEC(PMIS)ID 5271; Agency ID 4754 (UNDP)
5 year project global fisheries project
Indicative GEF grant $5,500,000
National components will focus in four countries:
Costa Rica
Ecuador
Philippines
Indonesia

4. •
Align interests of: markets, supply chain, regulators,
processors, producers (fishers) and other stakeholders to
improve long-term sustainability of source fisheries
•
Develop, implement and share replicable strategies to
achieve fisheries sustainability goals, including
certification

5. SFP’s Mission
“To maintain healthy ocean and aquatic ecosystems,
enhance fishing and fish-farming livelihoods and secure
food supplies.”
“To improve access to information to guide responsible
seafood sourcing, and enhance the ability of seafood
companies and partners to improve fish-farming and
capture fisheries.”

6. Who We Are
• An international NGO started in 2006. We have grown
to over 60 people based in 16 countries
• Inception was based on a need to build a bridge
between policy and business needs. We are a business
to business based organization
• Focus on improving the worst fisheries
• On some level we advise most companies who buy,
sell, trade or manufacture seafood or seafood related
products

7. What We Do
•
Educate and advise retailers, branded suppliers and
foodservice providers on how to decrease supply chain risk
by improving source fisheries / aquaculture
•
Catalyse engagement of the seafood industry in Fisheries
Improvement and Aquaculture Improvement Projects (FIPs
& AIPs)
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Build consensus around improvements in policies,
conservation measures, and fishing and fish-farming
practices

8. Where We Work
www.sustainablefish.org

9. Partial SFP Partner List
www.sustainablefish.org

10. Global Distribution of Project Activities
Component 1:
Increase Demand
Sustainable Fisheries
North
America
Component 3:
Demonstrate
Projects
Component 4:
Sustainable Fisheries
Information Systems
China
Japan
Tuna fisheries / shark bycatch (global markets and RFMOs)
Indonesia
Component 2:
Enable Environment for
Sourcing Sustainable
Fisheries
EU
Philippines
Ecuador
Costa Rica
National Platforms, Strategies, Action Plans
blue swimming
crab, snapper,
tuna
blue swimming
crab
mahi mahi,
tuna, shark
mahi mahi, hake,
tuna, shark, small
pelagics
Fisheries data collection / analysis / info systems (global)
Sharing Lessons Learned

11. UNDP - SFP marine commodities project
Fisheries issues to be addressed
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Overexploitation of marine fisheries
Monitoring, surveillance and enforcement
Growing concern over the impacts that fishing gear
Ecosystem-based fisheries management
Needs to improve the management and enhance
consumer demand for sustainable fish products
Development and implementation of fisheries
improvement projects (FIPs)

12. UNDP - SFP marine commodities project
Project Framework
Project Components
Expected Outputs
1. Promotion of Global Demand
for Sustainable Marine
Commodities
Improved seafood purchasing policies and targets
to increase sourcing of commodities in FIPs or
certified sources
2. Enabling Environments for
Sustainable Marine Commodities
Supply Chains
National sustainable marine commodities
coordinating platforms established
CEO roundtables for suppliers to exchange lessons
on fisheries improvement

13. UNDP - SFP marine commodities project
Project Framework
Project Components
Expected Outputs
3. Demonstration of Sustainable
Supply chains for Marine
Commodities
Training and support for suppliers, fishermen and
govt. to enable an improved understanding of FIPs
and the MSC certification process
Sustainability performance criteria established
4. Sustainable Marine
Commodities Information
Systems
Info available and systems tailored to seafood
supply chain to monitor trade in sustainable
marine commodities
Lessons learned published and shared to
incentivize change in other fisheries

14. UNDP - SFP marine commodities project
Roles of Key Stakeholders (1)
ORGANIZATIONS
Governmental Authorities
Fisheries Ministries
ROLE
Participation in coordinating platforms to articulate
and review policies with commitments for joint
actions plans made by the other stakeholders
Sustainable Fisheries
Partnership Foundation
Lead markets engagement
Support national platforms
Support demonstration projects
Link fish buyers with suppliers
Provide technical leadership for the development of
sustainable marine commodities information
systems to measure the progress

15. UNDP - SFP marine commodities project
Roles of Key Stakeholders (2)
ORGANIZATIONS
US, European and Japanese
Retailers & other Supply Chain
Partners:
Walmart, ASDA, Tesco,
Sainsbury, McDonald’s, Sobeys,
Publix, Disney and others
Fish Labelling Organizations:
Marine Stewardship Council &
others.
National Level Fisheries
Organizations / Association
Role
Participate in strategic partnerships for sustainable
marine commodities.
Motivate suppliers (fish traders and exporters) to
modify purchasing policies so that best practices
may be widely adopted
NGOs and other stakeholders
Regional /local NGOs supporting the long-term
viability of project objectives
Educate stakeholders on MSC certification,
Industry fisheries associations and fish trading
groups encouraged to join national platforms and
demonstration projects

16. SFP Engagement Structure
1.
FIP
Supplier Roundtables: Buyers,
suppliers sourcing from fisheries
sharing similar challenges /
geographies / species
3.
Supplier
Roundtables
Sector Groups: Major buyer
leadership driving demand
2.
Sector
Groups
Fisheries Improvement Projects
(FIPs): suppliers, producers and
other stakeholders working on
improving a specific source fishery
Supplier
Roundtables
FIP
FIP

17. Fishery Improvement Projects (FIP)
An alliance of stakeholders that comes together to
perform activities that will improve a fishery
• Draws upon market forces
• Explicit participation by supply chain
• Components include
– Evaluation of the fishery
– Develop a workplan with measurable milestones
– Implement and publicly report on progress

18. Resources:
Sustainable Fisheries Partnership: www.sustainablefish.org
Fisheries Improvement Projects: sustainablefish.org/fisheriesimprovement
Case studies (stories) & public reports
FIP tools

19. Fisheries Online Database (FishSource)
• www.fishsource.com
• Profiles of major
commercial fisheries
• Info from publicly
available sources
• Evaluates management
quality, stock status and
environment &
biodiversity

20. SFP Metrics
• Proprietary SFP
software – data from
FishSource – create
custom dashboard
• Can provide “real time”
measurement of
progress toward
sustainable
procurement objectives

21. Russian Pollock FIP
2006
2008
2011
2013
First Roundtable; Pollock Catchers Assoc. formed
Formal FIP established; fishery enters MSC full assessment
Transitioned to industry leadership;
Sea of Okhotsk fishery MSC certified; 2 more under full assessment
Improvements:
• Voluntary reduction in roe recovery rate; later became regulation
• Split fishery into two seasons (spread effort and prevent overfishing)
• Some increased data transparency
MSC conditions:
• development of independent observer program
• improved information and monitoring

22. Gulf of Mexico Reef Fish
• Multispecies fishery
– red snapper (Lutjanus campechanus)
– red grouper and gag (Epinephelus morio and
Mycteroperca microlepis)
• Vertical hook and line; longline
• Management – effort and harvest controls
– Limited access, minimum size limit, total allowable catch;
individual quotas; area closures
– Stock status good or recovering

23. Fishery Improvement Project
• Fishing industry group – brand products as
“Gulf Wild” – sustainable and traceable
• SFP FIP model
• Marine Stewardship Council Pre-assessment
• Main issue: lack of data on discards
– Uncertainty in stock assessments
– Lack of stock assessments for secondary species
• Activity: Electronic Monitoring Systems

24. Electronic Monitoring Project
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Pilot project - 7 vessels
Will camera systems work?
What kinds of data will they provide?
Funded by National Fish and Wildlife
Foundation
• FIP/SFP brought support by Publix
Supermarkets and Darden Restaurants

25. Results
• Systems function on these vessels
• Able to identify fish to species level
• Less expensive than observers, less bias than
logbooks
• Issues with system maintenance, fishermen’s
compliance, long distance technical support

26. Phase Two – Build Regional Capacity
• Mote Marine Laboratory – regional
monitoring center
• $$ - National Fish and Wildlife; Darden
Restaurants
• 10 vessels
• Refine processes; build local technical capacity
for system maintenance and data analysis;
improve cooperation with vessels

27. Synergies with IWLEARN projects
• Are there synergies between the Marine
Commodities project and your target geographies,
stocks, work?
• Is the markets engagement model applicable to the
goals of other projects?
• Is there an opportunity for SFP to engage its market
partners in support of your projects?

28. Thank you