Slides for the report on the workshop session on “Practical Web Strategies: Conflict, Ethics and Your Web Site” (session A3) at the IWMW 2001 event held at Queen's University Belfast on 25-27 June 2001. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a3

1. Practical web strategies: conflict, ethics
and your website (A3/B2)
Amber Thomas (BECTa)
David Lomas (University of Salford)

2. Topic areas
• Institutional conflict
• Dealing with conflict
• Ethics
• Subliminal images & cookies

3. Institutional conflict
• centralised vs distributed
• standards vs diversity
• past vs present
• subjective vs objective

4. Dealing with conflict
• explicit and open approach
• well documented throughout - audit trails
• rational arguments backed by evidence and
communicated according to the intended audience
• use the tried and tested techniques
• think long-term: battles and wars
• take control i.e., be proactive

5. Ethics
• subjective & usually unwritten
• correlate with law
• about mutual respect and fairness
• ethical concerns should remain at the forefront of
institutional agenda
• policy should be established and promoted i.e.,
mutual

6. Subliminal issues & cookies
• considered subliminal media and use of cookies as
two potential areas of ethical concern
• ethical issues are complex
• managing ethical issues is ongoing and requires
constant engagement
• decisions on ethical issues require action

7. Subliminal issues & cookies
• considered subliminal media and use of cookies as
two potential areas of ethical concern
• ethical issues are complex
• managing ethical issues is ongoing and requires
constant engagement
• decisions on ethical issues require action