This is my first presentation on my work in marketing/PR online! To reach me about my work please email me at iyana.gregory@gmail.com

2.
Facebook : facebook.com/fontanamusic
Fans TD 1,081(vs 800 in 4/2010)
Post Views +235% (since site take over in 4/10)
Feedback +30%
Summary : Through producing original content and
introducing new developing artists regularly
to our music hungry fans, we developed a
community of more active
and curious facebook fans!
Skills Acquired: Developing brand recognition of a
company not familiar to the average
consumer. Working with talent to set up
and develop original content for the site.
Educating Fontana staff members on the
sites usefulness in achieving their product
goals.
Produced a series of original video content for Fontana’s Facebook page which consisted of artist interviews, live
performances and Q&A’s with fans via Facebook comments.

3. Twitter : Twitter.com/FontanaMusic
Follwers TD 3,118(vs 900 in 4/2010)
Summary : Fontana’s Twitter took on the role as the
casual voice and industry expert. On the site
promotions were run constantly on our “Race To 3000”
contest against the GM of the company who also has an
impressive twitter following. Autographed posters,
limited edition promotional materials and free music
were favorite prizes among our followers. For those
interested in Fontana for its reputation within the
independent music world we set up guest twitter chats
with the executive staff members. Our followers could
then speak directly with the people behind the curtain! I
also worked closely with our labels to deliver their
messages to a broader audience.
Skills Acquired: Developing campaigns from inception
to execution. Learning on‐the‐spot problem solving.
Consistent giveaways to our fans during our “RACE TO 3000” campaign helped raise our follower count but more importantly
made our followers more active and involved in our social media space!

4.
Universal Music Christian Group : www.universalmusicchristian.com
Universal Music Group’s Christian and Gospel music division, UMCG used their website for not only
communicating to the gospel music consumer, they also used it as an informational destination for
potential labels. I was in charge of maintaining all its content and keeping it up to date, including the
flash based music player. I also helped keep documents for potential labels current and easy to find. I
helped with some design and layout concepts.

5.
Blog Giveaways
To help promote the release of Solange Knowles Deluxe LP album, I secured give ways of the LP with
two blogs that appeal to her core fan base; fashion conscience young women living in major cities. This
was done unrequested from my supervisors and outside of my daily duties, just a need a saw I could
fulfill.
www.Missomnimedia.com
• Miss Crew receives over 1 Million
views a month.
• The site’s editor agreed to host a
review and an enter‐to‐ win contest
for the LP.
• Promotion ran for one week before
a winner was chosen.
www.SpoiledLittleLAGirls.com
• The team at SLLAG agreed to review and
offer the Deluxe LP as a prize as a part of their fan
appreciation giveaway program on twitter

6.
Social Media Events
Fred Hammond Listening Party
http://www.facebook.com/therealfredh
ammondfanpage
To help promote the release of the
Fontana artist Fred Hammond, I pitched
the idea of setting up an album preview
prior to the album’s street date. Since
Fred Hammond has an amazing
connection with his fans via his facebook,
there was no better place to stream the
music early than here! To date, the
player has received over 15,000 plays and
due to the outstanding feedback from
fans, management has decided to keep
the feature on the page!
Fontana Music Twitter & Bun B “Trill
O.G.” Street Day Promotion
To build buzz around the release of Bun
B’s “Trill O.G.” today we ran a promotion
on twitter that rewarded fans who
purchased the CD at their local retail
stores! The promotion was simple :
1) Mention @FontanaMusic in a “Tweet”
with a picture link of their newly
purchased Trill O.G. CD.
2)Win a pack of Bun B and Fontana Swag
Results : In the 6 hours that the
promotion ran, the Fontana Music
twitter picked up over 30 followers!
Pushing our followers to over 2,270! Bun
B saw our promotion and re‐tweeted it
out to his over 28k followers. For a full
recap, see the report here LINK