1.
KRISTINA PODNAR@kpodnarI Can Lick 30 Tigers TodayLessons Learned From Managing a Mobile App Development TeamJBoye Philadelphia – May 8, 2013

2.
I used to think as a PM.@kpodnar

3.
Traditional project management skills still applywww.nativetrust.com Target setting Problem solving Leadership Team building Triage Identify what is needed or has to bedone Organize resources Monitor performance and taskcompletion Plan ahead for future requirements Deal with any problems that ariseBut mobile development is a different kind of tiger!

4.
PM SkillsetTraditional PM Role Mobile Development PM Role Plan-Do mindset Prepare a specific timeline andsequence of activities Formally outline what, why, who,how, and when Delivering on time and on budgetare the most important things Envision-Explore-Adapt mentality User need vs. technical feasibility Lead a motivated, experienced,and disciplined development team Focusing on delivering realbusiness value at all times is themost important thing@kpodnar

5.
Here’s what we’lldo!Here’s what we’lldo!What We’re Doingwww.nativetrust.comI heard a rumor atWWDC!

6.
TRADITIONAL THINKING Paced technology changes andplatform upgrades. Greater number ofexamples/proofs. Often customizations vs.development. Requirements are (mostly?)proven.MOBILE THINKING Marketplace is constantly changing. Nobody has the actual solutionbecause you are racing not pacing(MRAID, BlueKai, UA). New device features are releasedquarterly. Often “on the fly” requirements.What We’re Doing@kpodnar

7.
Requirements, design,development, testing,release!Requirements, design,development, testing,release!How We’re Doing ItWash, rinse,repeat!Wash, rinse,repeat!www.nativetrust.com

8.
TRADITIONAL THINKING Initiating Planning Executing Monitoring and Controlling ClosingMOBILE THINKING More complicated environmentdrives momentum anddevelopment. It’s a living product – we can’tget it all in one swipe. Any release must include anSDK.How We’re Doing It@kpodnar

9.
Leverageestablished bestpractices.Leverageestablished bestpractices.How We’re Deliveringwww.nativetrust.comLive in an ever-changing world.

10.
TRADITIONAL THINKING Run through the systemrequirementsspecification. Leverage all platforms,browsers and devices. Weekend/off-peakreleases.MOBILE THINKING Lack of specifications (SRS),and reliance on use cases. Improve quality before productis complete. UDID-based (until May 1). App store beta cycles. Can you really replicate testing?How We’re Delivering@kpodnar

11.
Key Take-Awayswww.nativetrust.com Blend your PM “gut instinct” withnew thinking Be humble about technology Become hands on Simple costs less Sweat the little stuff Get a lucky penny

12.
Some More Take-Aways Objectify requirements Pair coding is highlyunderrated – use it! Implement strong andshort-term incentives Use ALL of the tools youcan Sign personal OLAs Look for friends in “fastplaces”It is still a thankless job.Go lick those tigers!@kpodnar

13.
Questions/Discussion - Today and AfterJBoye