2. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Intuitive and interactive for users
Easy and robust for producers
Scalable and manageable
3. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Intuitive and interactive for users
Easy and robust for producers
Scalable and manageable
4. Problem Statement for Users / Website Visitors
Today’s webcasts:
• Not engaging
• Require software downloads
• Limited or no interactivity
5. Intuitive and Interactive for Users
One to the World
What’s disruptive?
HTML 5 client means no downloads
Dual video + one interactive panel
Display as stand-alone or i-framed in a website
No specialized hardware required
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14. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Intuitive and interactive for users
Easy and robust for producers
Scalable and manageable
15. Existing Platforms
•
Evolved from web conferencing
•
Not marketing-automation-aware
•
May require specialized hardware
•
Limited or no post-event editing
•
Lacking dual video and interactivity
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Missing webcast library management
•
Requires specialized technical resources
Booming voice: “You are
now in listen-only mode.”
Presenter… “Thanks for
joining, please wait while
we put everyone on mute.
Ummm, OK, we’re ready.”
Today’s solutions are born on
web conferencing
16. Easy and robust for producers
One to the World
What’s disruptive?
Fit for purpose: webcasts <> web conferencing
Cloud-based: HTML 5 client, and no hardware
Powerful post-production editing: Supports Live,
On-Demand, Recorded Live. Also take existing
video, re-purpose for On-Demand
Business users learn full tool in under 90 minutes
Marketing Automation-aware
19. One to the World enables business to use
online webcasts to connect with employees,
customers, and business partners.
One to the World is:
Intuitive and interactive for visitors
Easy and robust for producers
Scalable and manageable
20. Problem Statement: Managing video webcasts is not trivial
Examples of What Companies Do Today
“Story” is lost
Corporate sites often
leak their SEO authority,
and visitors, to YouTube
Requires IT, and
Error Prone
Cumbersome navigation
IT required to add new webcasts
By date is not helpful for story
Enterprise software company
website mistakenly displays
38 Sweet Candy Myths YouTube
video instead of product demo
21. Scalable and Manageable
One to the World
What’s disruptive?
Intuitive Channel Guide modified
by business users without IT
Customers and partners navigate
your library following your lead