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To manage experiences, we need
new brand tools.
How does your
brand behave
on Twitter?
SOCIAL MEDIA
PHRASEBOOK
How do you activate your
brand with new partners?
PARTNERSHIP
PLAYBOOK
What makes your propriety
event truly yours?
EXPERIENCE
DEFINITION
Why would someone
co-crate something
with you?
ENGAGEMENT
PLATFORM
How do you create social
currency? Why do they talk
about you?
ENGAGEMENT
PLATFORM
How does your brand
behave differently across
global cultures?
GLOBAL
EXPERIENCE
PLAYBOOK
Is every employee at every
level embodying the brand?
EXPERIENCE
TRAINING
BOOTCAMP
As you stop messaging and
start engaging, does your
team have the skills?
EXPERIENCE
TRAINING
BOOTCAMP

Publié dans : Marketing, Business
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