Mac Feel is one of the products I created with 2 of my friends and tried to promote in San Francisco, New York and Los Angeles in 2008. Marketing Class

1. Mac Feel A High Tech Keyboardless Laptop Li, Jacqualine, Ji Hye Lee, Carla Justice

3. Renewed Security fingerprint Recognition to protect from lost and stolen.

4. Keyboardless, avoid keys getting wedged and missing keys.

6. 15 hours battery with additional

7. 2 hrs back up .

8. 4 years warranty. $ 1,700 + Tax

10. New York

12. Competitors Sony VAIO @ TZ series HP TX2000Z Li, Jacqualine, Ji Hye Lee, Carla Justice $1,200 - $1,600 $1,280 Dell latitude XT Lenovo X61T $1,599 $1,699

13. Marketing Objective First 5 years of Business: Li, Jacqualine, Ji Hye Lee, Carla Justice

14. Product packaging 2 hrs back up battery A rechargeable digital ink pen Full catalogs of apple products and accessories Information of returning and warranty. Li, Jacqualine, Ji Hye Lee, Carla Justice

15. Place Strategy Mac Feel sells in Big cities - San Francisco, Los Angeles and New York!!! Apple Mac Store - business district - The most crowd or famous street and mall Apple Mac web site and Online Shop Li, Jacqualine, Ji Hye Lee, Carla Justice

16. Promotion Strategy Advertising on Magazines and Websites Li, Jacqualine, Ji Hye Lee, Carla Justice

17. 2. Promotion and Events Free Trial with 30 days opened Box Return Sponsor and Donate to National Breast Cancer Organization Occasion promotions and special sales Li, Jacqualine, Ji Hye Lee, Carla Justice

18. 3. Public Relations Partner with Apple Mac’s parents company Promote MacFeel with other Apple service, such as AT&T WiFi, all the company warranty and customer services. Have professional representatives and managers to operate the whole line to increase the knowledge of product. Li, Jacqualine, Ji Hye Lee, Carla Justice

19. Promotion… Company Marketing locate in the same website on iMac products list information for all the accessories and services Same Customer Service Hotline Sales Force All the sales associates will be well known with our products and services. Friendly And High customer service Li, Jacqualine, Ji Hye Lee, Carla Justice

20. TheNew taste

22. Li, Jacqualine, Ji Hye Lee, Carla Justice