I gave this 30-minute presentation at Golden Gavel Advanced Toastmasters on 25 November. The big idea was to use content marketing to bolster one's website so that you can make more sales. This talk was ideally suited to business owners, motivational speakers and trainers.

1. Winning more sales by
writing compelling copy
jacques de villiers

2. Is your website
tanking?

3. 7 early-warning signs that
your website is failing

5. Length
of
Visit

6. Too little
Toooooo much

7. Newsletter

8. How to write compelling content for the Internet!
- How to get more followers and subscribers!
- How to use education-based marketing to drive more traffic to your website
Repeat Visitors

9. Rankings

10. Repeat Visitors

11. Position Expertise
Build High Rankings
Get more visitors on your website
Build your subscriber base
Sell your Wares

13. Keyword
Keyword Research

14. Content

15. Repeat Visitors

16. Content

17. 1. Answer your customers’ questions
2. Reveal some of your secret tips and tricks
3. Bust an urban legend
4. Write a case study
5. Write your company history
6. Start a debate
7. Review of the year
8. Report on an event
9. Jargon buster
10. Review a book …
Source: Web Content Recipe Book - Wordtracker

18. www.jacquesdeviliers.co.za
!
www.writesales.co.za

19. Well not quite …
www.mobro.co/jacquesdevilliers121