Thursday 15th November

1. THE CREATIVE MEDIA
INDUSTRIES

2. Working in the Media

3. Class Task - Individual
1. Research 4 media industries
2. Present the industries to the
rest of the class
3. Include a description,
companies, jobs, products
and people

4. Industries:
1. Advertising
2. Animation
3. Computer Games
4. Facilities
5. Fashion and Textiles
6. Film
7. Interactive Media
8. Other Content Creation
9. Photo Imaging
10. Publishing
11. Radio
12. Television

5. Sources of information
• http://www.creativeskillset.org/
• http://www.prospects.ac.uk/industries_me
dia_overview.htm
• http://students.themanchestercollege.ac.u
k/library
• http://www.bbc.co.uk/learning/subjects/me
dia_studies.shtml

6. Presentations
Creative Media Industries

7. A Media Industry
The industry in which the main
activity is focused on
communication through mass
media
Like all other business industries, its
purpose is to MAKE MONEY

8. Glossary of Terms
Industry
Widespread activity
Television, Film etc.
Sector
Component part
Section or Area such as Creative
Company
Business
Group

9. Creative Skillset

10. Creative Skillset
Creative Skillset is the Creative Industries'
Sector Skills Council
It works to raise skills levels in every sector
of industry

11. Creative Skillset looks after
twelve industries:
1. Advertising
2. Animation
3. Computer Games
4. Facilities
5. Fashion and Textiles
6. Film
7. Interactive Media
8. Other Content Creation
9. Photo Imaging
10. Publishing
11. Radio
12. Television

12. ADVERTISING
Produce:
Marketing – Branding – Campaigns
• Multi-platform
• Persuade an audience

13. ANIMATION
Produce:
• 2D drawn or traditional
• 2D computer generated
• stop frame
• 3D computer generated
Television, feature films, commercials, websites
and computer or video games

14. COMPUTER GAMES
Produce:
• Electronic / Video Games (Console)
• Internet (Online)
Development & Publishing
Design, programming, art and animation are the
work of development studios, but games reach
the consumer via the publishing companies.

15. FACILITIES
Includes:
• Post production
• Studio and equipment hire
• Special physical effects
• Outside broadcast
• Processing laboratories
• Transmission
• Manufacture of AV equipment
• other services for film and TV

16. Fashion and Textiles
The sector splits into three broad areas:
•Design
•Manufacturing
•Servicing
The common theme running throughout
these areas is an understanding of the
properties of fabric and yarn.

17. FILM
Produce:
Films
Shorts, Features, TV, Internet
Cinema – DVD – Video – Blu-Ray - Online

18. INTERACTIVE MEDIA
• Convergence
• 360 Degree Commissioning Models
• Web sites, intranets and extranets
• Multimedia CD-ROMs, DVDs and kiosks
• Computer games
• Interactive elements to accompany linear television
programmes ('enhanced TV’)
• Fully-interactive television programmes
• Interactive elements for video DVDs
• Interactive elements for use within web sites
• Interactive content for mobile devices

19. Other Content Creation
• Pop promos
• Corporate production
• Commercials production

20. PHOTO IMAGING
Photographers
Personal & Press
Print – Digital

21. PUBLISHING
• Books
• Journals
• Directories
• Databases
• Information services
• Newspapers
• News agencies
• Magazines and business media
• Both in print and online

22. RADIO
Transmit:
• Audio Programmes
• Stations
• Music
• Adverts
• Jingles
Publicly-funded radio, commercial radio and the
community and voluntary radio sector - from
well-established student and hospital radio to the
most recently licensed community radio stations

23. TELEVISION
Transmit:
Audio-Visual Programmes
Channels
Make & Commission
Satellite – Cable – Freeview