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MoPC Biz Proposal Jagan Rao 6 th  October 2008
Recap -3 A B C GM % % Market Fuzzy Frontend Product Spec Market Strategy Technology Technology Products Markets Adoption Segmentation Demograhics Psycho metrics Technology Product Market Revenue Year 1  Year 2  Year 3  Year 4  Year 5 CGS GM R&D SG&A OE Sundry Interest PBT Volumes Total Cost FC VC TC BEP Ratios 0 1 2 3 -2 -1 need rel ship 40% 25% 35% idea Biz plan project Define Specification Understand Customer Define Customer
Opportunity Analysis
Low Cost PC - Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is being sold” Notebook vs Desktop sales Year Overall PC Market Size (In ‘000) ,[object Object],[object Object],Growth in 2006-07 over 2005-06 26% 97% 19% Overall PC Notebooks Desktop PC
Where is it being sold? Businesses vs. Households  (Half Yearly Desktops) ,[object Object],[object Object],Units
H1/2006-07 ,[object Object],[object Object],H1/2007-08 Who is is selling? Desktop market: Indian, MNC & Assembled
How to create demand (Volume)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Volume Analysis : Schools
Volume Analysis Enrollments in 2004 Source: Selected Educational Statistics, Ministry of HRD, N Delhi 9 Million Degree Students in 2004 696,609 B.E 1,465,028 BCom 256,748 1,490,785 3,772,216 122,257 198,719 469,291 55,352 MBBS BSc BA MCom MSC MA Ph.D
Growth Analysis
Is it a market to be in? ,[object Object],[object Object],[object Object],[object Object]
Generating the Product Spec (for today) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Available   Today Need  Who Provides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Differentiators ,[object Object],[object Object],[object Object],[object Object],[object Object]
Biz Proposal
Product Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jagan’s Ten Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jagan’s Ten Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jagan’s Ten Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MoPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Study, Stay in touch, Enjoy your music, Play your favorite games with the MoPC!
MoPC Study, Stay in touch, Enjoy your music, Play your favorite games with the MoPC! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ID2 ID3 ID4
Product Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitor Models ASUS EEPC Intex Gold BA73411 ,[object Object],[object Object],[object Object],[object Object],Avg. ’09 ASP Avg. ’09 CPU Avg. ’09 GM % ‘ 09 GM  ($M) Launch date July 09 On-Time Differentiated GM$ CURRENT STATUS* Orig Plan Current View X X X X X Market Segments:  Lifetime Units 10 Million $120 $80 $40 50% HTC P3400 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Novatium Net PV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Roadmap (Device, Software, Accessory) Rs. 4999 H1-09 H2-09 H1-10 H2-10 $x $x $x $x $x $x
Product Architecture Core Platform Core Platform Core Platform Core Platform Input Input Input Output Output Output User I/F User I/F User I/F System I/F System I/F System I/F
Suggested Plan MRD/PD Concept Device On OMAP Evaluate/Field Trail for Remote  PC Client Proof of concept Remote Client Fuzzy Front End Biz Case Execute Launch 5M 2M 6M Funding Contracts

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Mpcbiz

  • 1. MoPC Biz Proposal Jagan Rao 6 th October 2008
  • 2. Recap -3 A B C GM % % Market Fuzzy Frontend Product Spec Market Strategy Technology Technology Products Markets Adoption Segmentation Demograhics Psycho metrics Technology Product Market Revenue Year 1 Year 2 Year 3 Year 4 Year 5 CGS GM R&D SG&A OE Sundry Interest PBT Volumes Total Cost FC VC TC BEP Ratios 0 1 2 3 -2 -1 need rel ship 40% 25% 35% idea Biz plan project Define Specification Understand Customer Define Customer
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Volume Analysis Enrollments in 2004 Source: Selected Educational Statistics, Ministry of HRD, N Delhi 9 Million Degree Students in 2004 696,609 B.E 1,465,028 BCom 256,748 1,490,785 3,772,216 122,257 198,719 469,291 55,352 MBBS BSc BA MCom MSC MA Ph.D
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Roadmap (Device, Software, Accessory) Rs. 4999 H1-09 H2-09 H1-10 H2-10 $x $x $x $x $x $x
  • 24. Product Architecture Core Platform Core Platform Core Platform Core Platform Input Input Input Output Output Output User I/F User I/F User I/F System I/F System I/F System I/F
  • 25. Suggested Plan MRD/PD Concept Device On OMAP Evaluate/Field Trail for Remote PC Client Proof of concept Remote Client Fuzzy Front End Biz Case Execute Launch 5M 2M 6M Funding Contracts

Notes de l'éditeur

  1. This represents a business meta-model, a generalized model of all models that sell technology related products. This is used in BSAP workshops to help focus the participants. This picture helps frame a set of questions: What products and or services comprises your line of business? What is the mission of your LOB? Who are your customers? What is your differentiated value to your customers? How does it map to your customer’s Operation Cycle? (This identifies who is likely to pay for the solution) What market segments are you attacking? How are the market segments differentiated? What is the vision of the new value proposition(s)? What is the go to market strategy for this value proposition? When the LOB is short on cash it begins to put tremendous pressure on Product Development due to the order of precedence in fulfilling cash demands.
  2. This represents a business meta-model, a generalized model of all models that sell technology related products. This is used in BSAP workshops to help focus the participants. This picture helps frame a set of questions: What products and or services comprises your line of business? What is the mission of your LOB? Who are your customers? What is your differentiated value to your customers? How does it map to your customer’s Operation Cycle? (This identifies who is likely to pay for the solution) What market segments are you attacking? How are the market segments differentiated? What is the vision of the new value proposition(s)? What is the go to market strategy for this value proposition? When the LOB is short on cash it begins to put tremendous pressure on Product Development due to the order of precedence in fulfilling cash demands.
  3. This represents a business meta-model, a generalized model of all models that sell technology related products. This is used in BSAP workshops to help focus the participants. This picture helps frame a set of questions: What products and or services comprises your line of business? What is the mission of your LOB? Who are your customers? What is your differentiated value to your customers? How does it map to your customer’s Operation Cycle? (This identifies who is likely to pay for the solution) What market segments are you attacking? How are the market segments differentiated? What is the vision of the new value proposition(s)? What is the go to market strategy for this value proposition? When the LOB is short on cash it begins to put tremendous pressure on Product Development due to the order of precedence in fulfilling cash demands.