Gender Consultant Jagriti explains how people are using social media for making their voices heard, and reaching out to people and administrators. And what is the potential to use this medium for advancing the gender cause.
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Online Advocacy for Gender Equality and Women's Rights
1. Advocacy 2.0 : Social Media for Gender
Equality
Ms. Jagriti Shankar
Gender Consultant
Goa, India
Jagriti.shankar@gmail.com
Guest Lecture at Goa University, India
February 26, 2016
2. Objectives
¡ Understand Advocacy
¡ Traditional & New Tools of Advocacy
¡ Ongoing Online Campaigns
¡ Social Media for Social Cause
¡ Rules of Online postings
6. Advocacy 2.0 Tools
In line with Web 2.0 is the new version of advocacy for
the advancement of social causes.
Social Media (FB, Twitter, You Tube Instagram, Pinterest, ..
Social Networking Sites (LinkedIn, FB,..
Blog
Wikis
Video Sharing
9. The power of social media
campaigns
¡ Arab spring (2012); Egyptians and Tunisians used
Facebook and Twitter to organize protests and
spread awareness
¡ Oxford dictionary agreed to review the sexist
words after a roar over twitter (Jan 2016)
¡ Everydaysexism: a campaign started by Laura
Bates has become a universal online campaign
against gender stereotypes
10. Twitter stats
# Followers Tweets
Everydaysexism 236,224 42,786
UN Women 861,133 32,279
HeforShe 295,347 3,032
LeanIn 142,734 4,740
17. Shall we leave the traditional
advocacy medium and shift to
digital advocacy?
18. Internet Users: 350 million, 27% of Population
Social Media Users: 134 million, 10% of Population
http://wearesocial.com/uk/special-reports/digital-social-mobile-india-2015
20. Shall we?
Do our bit for International Women’s Day on 8th
March
Build Goa University’s Campaign for Gender
Equality
21. Checklist for advocacy
campaign
¡ Do you have a cause? (women’s advancement)
¡ What you want to achieve? (specific goal)
¡ Do you have what all it takes? (resources, time)
¡ Is your action plan ready? (strategy, collaborate)
¡ What are you waiting for? (put things together
and execute)