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Sprinting for Innovation - A talk and workshop by Jagriti for Google Business Group

This talk followed by a hands-on workshop was about how the new and revised Design Sprint 2.0 BY Jake Knapp is an effective way to innovate fast.

In this presentation, you will also find the slides for Lightning Decision Jam which is a method developed by AJ&Smart agency that uses the Sprint Principles to quickly develop ideas in an hour. It is a great way for stakeholder alignment.

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Sprinting for Innovation - A talk and workshop by Jagriti for Google Business Group

  1. 1. Sprinting for Innovation By Jagriti Pande For Google Business Group
  2. 2. Who am I? Co Founder at UX Gorilla and Design Jungle Certified Design Sprint Master Working towards making Design Inclusive
  3. 3. If you run/work in a startup IDEAS IDEAS EVERYWHERE
  4. 4. Why Getting stuff done is hard?
  5. 5. [Problem] Cross functional teams find it hard to align with common business objectives. Prepared by AJ&Smart
  6. 6. [Problem] Teams often work towards unclear goals as project scope changes repeatedly. Prepared by AJ&Smart
  7. 7. [Problem] Teams lack real data on which to base business decisions, instead relying on endless internal discussions. Prepared by AJ&Smart
  8. 8. [Problem] Teams have pressure to be ‘innovative’ but don’t know how to start. Prepared by AJ&Smart
  9. 9. [Problem]
 Product development cycles run too long, causing teams to lose enthusiasm and focus. Prepared by AJ&Smart
  10. 10. Idea Data Jake’s personal slides
  11. 11. Idea Build Launch Data Jake’s personal slides
  12. 12. Idea Launch B… u… i… l… d Data Jake’s personal slides
  13. 13. Idea B… u… i… l… d Launch Data Jake’s personal slides
  14. 14. Story of Jake
  15. 15. Can’t User Research help?
  16. 16. Everyone needs it but no one wants it because : • Time consuming • Requires planning • Need to have a product • What if you can get data from your idea and know whether to build or not
  17. 17. Idea Data Jake’s personal slides DESIGN SPRINT
  18. 18. 1. Understand 2. Sketch 3. Decide 4. Prototype 5.Validate UX Gorilla
  19. 19. “The process is flexible… the principles aren’t.“ – Jake Knapp Design Sprint Core Principles
  20. 20. Together Alone Together Alone Prepared by AJ&Smart
  21. 21. 21 Tangible > Discussion Prepared by AJ&Smart
  22. 22. 22 Getting Started > Being Right Prepared by AJ&Smart
  23. 23. 23 Don’t rely on creativity! Prepared by AJ&Smart
  24. 24. A week of Design Sprint 2.0
  25. 25. Prepared by AJ&Smart THURSDAY Use feedback from
 testing to create
 clear next steps Test the prototype
 with 5 real users WEDNESDAY Recruit and 
 schedule user tests Design and build 
 the Prototype TUESDAY Define the prototype with 
 a storyboard Curate and vote on best solutions MONDAY Produce a mass 
 of solutions Define the 
  26. 26. Produce Solutions 1. Lightning Demos 2. 4-Part Sketching • Note taking • Doodling • Crazy 8’s • Concept Define the Challenge 1. Expert Interviews
 + HMWs 2. Long-Term Goal
 + Sprint Questions 3. Map MONDAY Prepared by AJ&Smart
  27. 27. Prepared by 27
  28. 28. Create Storyboard 1. User Test Flow 2. Storyboarding Vote on Solutions 1. Heat Map Vote 2. Solution Presentation 3. Straw Poll Vote 4. Decider Vote TUESDAY Prepared by AJ&Smart
  29. 29. 30
  30. 30. 31
  31. 31. Prototyping Day 1. Build high fidelity prototype 2. Find user testers and schedule test WEDNESDAY Prepared by AJ&Smart
  32. 32. Prepared by AJ&Smart
  33. 33. Test the Prototype 1. Run usertests with 5 users 2. Create the report THURSDAY Prepared by AJ&Smart
  34. 34. 35Prepared by AJ&Smart
  35. 35. Iteration Sprint • Lessons learned in the first sprint used to come up with solution closer to target before you move onto the actual dev work • Focussed more towards incorporating the feedback • Can be shorter than the actual sprint
  36. 36. Group Brainstorm versus Sprint
  37. 37. How sprints helped 
  38. 38. Challenge • Savioke built a robot that can deliver stuff from one part of the hotel to other rooms. • There core challenge was that they did not know whether they should let the Robot interact with the people? • If it does not have a personality that may lead to frustration. But if it looks too personal, people may want to talk to it and Robot can’t talk as Humans.
  39. 39. Day 1 - Made the Map on Monday and focussed on the Moment of Delivery and Guests Place to focus on
  40. 40. Day 2 - Sketch
  41. 41. Day 3 - Vote for Solutions to Prototype •Play- Hide and Seek •Give Robot Face - Chat bubble •Robot will do a little dance
  42. 42. Day 4 - Prototype Split the Team 8 hours to Prototype
  43. 43. Day 5 - Test - Hotel Makeshift lab
  44. 44. When should you do Design Sprint • Initial kick off for a new product, feature or customer • It is not the alternative for the Quantitative data but gives you a very rich qualitative data
  45. 45. Sprint Team • STARTUP - CEO, Founder, Sales, PM, Designer/s, CTO, Marketing • LARGER COMPANIES - Business Owner/ Product Owner, marketing, Sales, Designer • Agency - 4-5 from client, 3 from yours • Ideal Number - 7 • Decider - Non Negotiable. This person should have actual responsibility and authority to take decision. Decider has to be in the room at least for the first 2 day.
  46. 46. Not everyone is needed all the time
  47. 47. Did someone say Pizza?
  48. 48. Let’s get a taste of Sprint in an hour
  49. 49. Lightening Decision Jam
  50. 50. The Lightning Decision Jam (LDJ) is an exercise created by AJ&Smart as an easy way to make faster decisions and find quick direction. The LDJ is inspired by the core principles of the Design Sprint: - Work together, alone - Tangible items are better than discussion - Getting started is more important than being right - Don’t rely on creativity
  51. 51. • Anything which requires a group of people to make decisions, solve problems or discuss challenges. • Good to frame an LDJ session with a broad topics.
  52. 52. Some examples: • The conversion flow of our checkout • Internal design process • Improving office environment • How to organise events • Keeping up with competition • Improving sales flow • Tactics for the next sales push
  53. 53. Can technically use the LDJ with just 2 people, but an ideal size is 4 to 6 people
  54. 54. Topic for today Obesity in India Waste Segregation Women Safety in Public Transport Pick any one of these
  55. 55. Activity 1 : Capturing Problem Individual Activity 4 minutes
  56. 56. • Write as many as issues/ problems/challenges you can think of related to this topic • The actual challenges will come when you ask Why Where What When How Individual Activity 4 minutes *Do not write your name on the sticky note
  57. 57. Activity 2 : Vote on a Problem Individual Activity 4 minutes
  58. 58. • Use your 3 dots to vote for the problem you think is most relevant and will be most impactful. • There is no rule related to voting on problems to solve. • You can vote on your problem also Individual Activity 4 minutes
  59. 59. You will get a heat map of the problem you want to solve Rearrange the problems in the ascending order of the dots they have
  60. 60. Activity 3 : Reformat the Top 3 Problems as HMW Group Activity 4 minutes
  61. 61. HMW = How might We
  62. 62. Example : People do not know waste segregation is important Becomes How might we make people understand the importance of waste segregation?
  63. 63. Activity 4 : Ideate Solutions Without discussion come up with at least 8 or More solutions in 5 mins Focus a lot on quantity over quality at this stage Individual Activity 6 minutes
  64. 64. Activity 5 : Vote and Prioritize Solutions Group Activity 5 minutes
  65. 65. Use your 6 dots to vote just as before Group Activity 5 minutes
  66. 66. Rearrange the solutions based on popularity Group Activity 5 minutes
  67. 67. Activity 6 : Impact and Effort Individual Activity 5 minutes
  68. 68. Group Activity 10 minutes Impact-Effort Scale Impact Effort
  69. 69. • Take the top 3 ideas and Mark on Impact - Top or Bottom • Then move them across the Effort axis - right or left
  70. 70. Activity 7 : Plan of Action Group Activity 5 minutes
  71. 71. Break ideas down into tangible steps that can be taken in next 2-3 weeks
  72. 72. Sprint is Uncomfortable, but remember
  73. 73. • It is okay to feels uncomfortable • It is okay to feel we are loosing ideas • It is normal to feel it is not going to work • It is normal to not have any ideas in the moment • This has worked for 1000s of times at companies like FB, Google, GV and LEGO and it will work for you as well
  74. 74. Structure creates freedom 4 days can be really productive
  75. 75. • Sprint Book by Jake Knapp, John Zeratsky and Braden Kowitz • gv.com/sprint • ajsmart.com/design-sprints • sprintstories.com Resources
  76. 76. UX Gorilla Questions?
  77. 77. Thank You! Say Hello @ jagriti.pande@uxgorilla.com jagritipande.com or linkedin.com/in/jagritipande/