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Feedback analysis
   2008-2011
     Jari Jaanto
  Alternative Party
Questions
1. Gender
2. Age
3. Country
4. Job
5. Freetime activities
6. How many times have you visited Alternative Party?
7. Where did you hear about Alternative Party from?
8. What did you come to see and do at Alternative Party?
9. What was good at Alternative Party?
10. What was bad / could have been done better at Alternative Party?
11. What would you like to see at Alternative Parties in the future? What changes?
12. Will you come to the next Alternative Party?
13. Email Address
Feedback from Alternative Party 2008 - 2011
Times visited
100%                                         3.00

                                      2.82
90%

                                             2.50
80%               2.50      2.42

                                                    10
70%
                                                    9
                                             2.00
                                                    8
60%       1.84
                                                    7
                                                    6
50%                                          1.50
                                                    5
                                                    4
40%
                                                    3
                                             1.00
30%                                                 2
                                                    1
20%                                                 Average
                                             0.50

10%


 0%                                          0.00
       2008       2009   2010      2011
What went good?
2008    n=167        2009    n=80         2010    n=58          2011    n=132
10.2%   front242     10.0%   compos       17.2%   people        24.2%   people
 9.0%   atmosphere    8.8%   ppl          17.2%   demo          22.7%   theme
 7.2%   people        8.8%   atmosphere   12.1%   compo         21.2%   atmosphere
 5.4%   atmosphere    6.3%   all          10.3%   compos        15.2%   enigma
 4.8%   venue         5.0%   jeri          8.6%   demos         11.4%   party
 4.8%   old           5.0%   guests        8.6%   atmosphere    10.6%   covenant
 4.8%   music         5.0%   atmosphere    6.9%   space          7.6%   feeling
 4.8%   demos         3.8%   year          6.9%   games          6.8%   everything
 4.8%   artists       3.8%   stuff         6.9%   carbonbased    6.1%   soviet
 4.8%   art           3.8%   striptease    6.9%   beginner       6.1%   awesome
 4.2%   stuff         3.8%   sophie        5.2%   time           5.3%   spirit
 4.2%   planet        3.8%   music         5.2%   stuff          5.3%   jeri
 4.2%   party         3.8%   demos         5.2%   music          5.3%   general
 4.2%   front         3.8%   brain         5.2%   many           4.5%   show
 4.2%   everything    3.8%   jeri          5.2%   idea           4.5%   old
 4.2%   compos        3.8%   dsi           5.2%   hardware       3.8%   things
 3.6%   music         3.8%   compos        5.2%   friendly       3.8%   presentation
 3.0%   steampunk     2.5%   tero          5.2%   art            3.8%   location
 3.0%   program       2.5%   spirit        5.2%   everything     3.8%   games
 3.0%   place         2.5%   special       3.4%   planetarium    3.8%   compos
What could have gone better?
2008    n=167        2009   n=80        2010    n=58       2011    n=132
12.6%   compo        3.8%   year        15.5%   party      21.2%   schedule
12.0%   demo         3.8%   ticket      12.1%   time       17.4%   compo
10.2%   more         3.8%   stuff       12.1%   no         14.4%   time
10.2%   demos        3.8%   sleeping    10.3%   schedule   12.9%   compos
7.8%    schedule     3.8%   party       10.3%   people     9.1%    info
6.0%    party        3.8%   expensive   8.6%    place      7.6%    start
6.0%    no           3.8%   compos      8.6%    music      6.8%    voting
5.4%    time         3.8%   compo       8.6%    event      6.8%    people
5.4%    screen       3.8%   area        6.9%    too_less   6.8%    party
5.4%    problems     3.8%   more        6.9%    screen     6.8%    demo
5.4%    network      2.5%   stands      6.9%    money      6.8%    delays
5.4%    main         2.5%   schedule    6.9%    issues     6.1%    demos
5.4%    loud         2.5%   place       6.9%    demo       6.1%    around
4.8%    stuff        2.5%   org         6.9%    music      5.3%    soviet
4.8%    saturday     2.5%   info        5.2%    think      5.3%    really
4.8%    program      2.5%   food        5.2%    system     5.3%    missed
4.8%    music        2.5%   entries     5.2%    speed      5.3%    information
4.2%    volume       2.5%   demos       5.2%    speakers   5.3%    hard
4.2%    organizers   2.5%   cold        5.2%    soittaa    5.3%    before
4.2%    compos       2.5%   bit         5.2%    sleeping   4.5%    screen
Wishes for the future
2008    n=167       2009    n=80        2010    n=58            2011    n=132
18.0%   more        23.8%   more        29.3%   more            22.7%   more
6.0%    demos       7.5%    better      15.5%   compo           18.9%   party
5.4%    something   5.0%    music       10.3%   party           11.4%   alternative
4.8%    front       5.0%    compos      10.3%   music           9.8%    demos
3.6%    see         3.8%    stuff       10.3%   demos           9.1%    see
3.6%    dunno       3.8%    maybe       8.6%    year            6.8%    theme
3.6%    compo       3.8%    demos       8.6%    stuff           6.8%    art
3.0%    theme       3.8%    compo       6.9%    theme           6.1%    people
3.0%    party       2.5%    tickets     6.9%    see             6.1%    parties
3.0%    old         2.5%    stage       6.9%    good            5.3%    really
3.0%    maybe       2.5%    speakers    6.9%    beginner        5.3%    great
3.0%    line        2.5%    same        5.2%    same            5.3%    demoparty
3.0%    great       2.5%    games       5.2%    places          5.3%    altparty
3.0%    cool        2.5%    new         5.2%    people          4.5%    up
3.0%    compos      2.5%    much        5.2%    participation   4.5%    time
3.0%    artist      2.5%    guests      5.2%    old             4.5%    think
2.4%    well        2.5%    food        5.2%    maybe           4.5%    one
2.4%    think       2.5%    entries     5.2%    live            4.5%    old
2.4%    program     1.3%    workshops   5.2%    games           4.5%    future
2.4%    know        1.3%    wireless    5.2%    fun             4.5%    demoscene
What did you come to see?
2008    n=167           2009    n=80            2010    n=58            2011    n=132
29.3%   demos           39.6%   compos          62.1%   demos           76.5%   demos
29.3%   front242        29.3%   people          50.0%   friends         70.5%   friends
19.2%   people          29.3%   friends         43.1%   feeling         56.1%   art
10.2%   friends         17.2%   jeri            31.0%   old computers   68.2%   feeling
10.2%   compos          17.2%   demos           25.9%   people          53.8%   new people
9.0%    desertplanet    15.5%   meet            20.7%   art             39.4%   artists
7.8%    attitude        13.8%   music           19.0%   speakers        58.3%   old computers
6.0%    everything      8.6%    party           19.0%   new             25.8%   games
6.0%    demo            8.6%    you             19.0%   meet
3.6%    party           6.9%    stuff           19.0%   artists
3.6%    old computers   6.9%    old computers   17.2%   games
3.6%    demoscene       6.9%    hang            8.6%    music
3.6%    brad            5.2%    presentations   3.4%    things
3.6%    art             5.2%    exhibitions     1.7%    technology
3.0%    ux              3.4%    stars           1.7%    space
3.0%    steampunk       3.4%    sophie          1.7%    soihtu
3.0%    computer        3.4%    games           1.7%    robotics
2.4%    stuff           3.4%    fun             1.7%    recruitment
2.4%    kosmoplovci     3.4%    experience      1.7%    muroradio
1.8%    oldskool        3.4%    dsi             1.7%    gadgets
Where did you hear about the event?
  2008    n=167         2009    n=80        2010    n=58          2011    n=132
  37.1%   friends       17.5%   web         31.0%   friend        62.9%   friend
  17.4%   web           10.0%   friends     22.4%   web           43.2%   irc
  12.0%   irc            8.8%   alt2008     22.4%   socialmedia   35.6%   social Media
   8.4%   assembly       8.8%   friend      22.4%   organizer     31.1%   organizer
   5.4%   web            7.5%   assembly    22.4%   media         19.7%   assembly
   5.4%   organizer      7.5%   alt          8.6%   assembly      17.4%   web
   4.2%   internet       5.0%   ravel        3.4%   scenesat      10.6%   demowall
   3.6%   forums         5.0%   irc          1.7%   time           6.1%   News article
   3.6%   flyerposter    5.0%   web          1.7%   soihtu         3.0%   magazine
   3.6%   article        5.0%   boyfriend    1.7%   radio          1.5%   radio
   1.8%   news           2.5%   kim          1.7%   party          0.8%   television
   1.2%   scene          2.5%   myspace      1.7%   mikrobitti
   1.2%   newspaper      1.3%   yle          1.7%   irc
   1.2%   mikrobitti     1.3%   viljanen     1.7%   demoparties
   1.2%   intro          1.3%   sister       1.7%   daughter
   1.2%   girlfriend     1.3%   orgs         1.7%   brother
   1.2%   flyer          1.3%   jaffa        1.7%   boozembly
   1.2%   email          1.3%   husband      1.7%   assembly
   1.2%   banner         1.3%   boozembly    1.7%   altparty
   0.6%   work           1.3%   facebook     1.7%   unknown
Conclusion
• In the year 2008 60% of the visitors people came for the first time to see
  what Alternative Party is all about. In the year 2011 only 30% were first
  timers.
• In 2008 people had several reasons to come and the people did not present
  a single group, but many different interests.
• Average age grew in the year 2011 more than before.
• The growing amount of female visitors dropped in 2011.
• The year 2011 included mostly old visitors who came to see their friends.
• Social media was the most efficient marketing channel in the year 2011.
• The big changes in the year 2011 were due the event was only marketed in
  social media and through friends. Also the theme interested older people
  who remember the soviet times.

• And: DEMOS & COMPOS HAVE ALWAYS BEEN AMONG THE MAIN REASONS
  FOR COMING TO ALTERNATIVE PARTY!
Thank you!

     Jari A Jaanto
 jaffa@altparty.org
www.twitter.org/jahva

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Feedback from Alternative Party 2008 - 2011

  • 1. Feedback analysis 2008-2011 Jari Jaanto Alternative Party
  • 2. Questions 1. Gender 2. Age 3. Country 4. Job 5. Freetime activities 6. How many times have you visited Alternative Party? 7. Where did you hear about Alternative Party from? 8. What did you come to see and do at Alternative Party? 9. What was good at Alternative Party? 10. What was bad / could have been done better at Alternative Party? 11. What would you like to see at Alternative Parties in the future? What changes? 12. Will you come to the next Alternative Party? 13. Email Address
  • 4. Times visited 100% 3.00 2.82 90% 2.50 80% 2.50 2.42 10 70% 9 2.00 8 60% 1.84 7 6 50% 1.50 5 4 40% 3 1.00 30% 2 1 20% Average 0.50 10% 0% 0.00 2008 2009 2010 2011
  • 5. What went good? 2008 n=167 2009 n=80 2010 n=58 2011 n=132 10.2% front242 10.0% compos 17.2% people 24.2% people 9.0% atmosphere 8.8% ppl 17.2% demo 22.7% theme 7.2% people 8.8% atmosphere 12.1% compo 21.2% atmosphere 5.4% atmosphere 6.3% all 10.3% compos 15.2% enigma 4.8% venue 5.0% jeri 8.6% demos 11.4% party 4.8% old 5.0% guests 8.6% atmosphere 10.6% covenant 4.8% music 5.0% atmosphere 6.9% space 7.6% feeling 4.8% demos 3.8% year 6.9% games 6.8% everything 4.8% artists 3.8% stuff 6.9% carbonbased 6.1% soviet 4.8% art 3.8% striptease 6.9% beginner 6.1% awesome 4.2% stuff 3.8% sophie 5.2% time 5.3% spirit 4.2% planet 3.8% music 5.2% stuff 5.3% jeri 4.2% party 3.8% demos 5.2% music 5.3% general 4.2% front 3.8% brain 5.2% many 4.5% show 4.2% everything 3.8% jeri 5.2% idea 4.5% old 4.2% compos 3.8% dsi 5.2% hardware 3.8% things 3.6% music 3.8% compos 5.2% friendly 3.8% presentation 3.0% steampunk 2.5% tero 5.2% art 3.8% location 3.0% program 2.5% spirit 5.2% everything 3.8% games 3.0% place 2.5% special 3.4% planetarium 3.8% compos
  • 6. What could have gone better? 2008 n=167 2009 n=80 2010 n=58 2011 n=132 12.6% compo 3.8% year 15.5% party 21.2% schedule 12.0% demo 3.8% ticket 12.1% time 17.4% compo 10.2% more 3.8% stuff 12.1% no 14.4% time 10.2% demos 3.8% sleeping 10.3% schedule 12.9% compos 7.8% schedule 3.8% party 10.3% people 9.1% info 6.0% party 3.8% expensive 8.6% place 7.6% start 6.0% no 3.8% compos 8.6% music 6.8% voting 5.4% time 3.8% compo 8.6% event 6.8% people 5.4% screen 3.8% area 6.9% too_less 6.8% party 5.4% problems 3.8% more 6.9% screen 6.8% demo 5.4% network 2.5% stands 6.9% money 6.8% delays 5.4% main 2.5% schedule 6.9% issues 6.1% demos 5.4% loud 2.5% place 6.9% demo 6.1% around 4.8% stuff 2.5% org 6.9% music 5.3% soviet 4.8% saturday 2.5% info 5.2% think 5.3% really 4.8% program 2.5% food 5.2% system 5.3% missed 4.8% music 2.5% entries 5.2% speed 5.3% information 4.2% volume 2.5% demos 5.2% speakers 5.3% hard 4.2% organizers 2.5% cold 5.2% soittaa 5.3% before 4.2% compos 2.5% bit 5.2% sleeping 4.5% screen
  • 7. Wishes for the future 2008 n=167 2009 n=80 2010 n=58 2011 n=132 18.0% more 23.8% more 29.3% more 22.7% more 6.0% demos 7.5% better 15.5% compo 18.9% party 5.4% something 5.0% music 10.3% party 11.4% alternative 4.8% front 5.0% compos 10.3% music 9.8% demos 3.6% see 3.8% stuff 10.3% demos 9.1% see 3.6% dunno 3.8% maybe 8.6% year 6.8% theme 3.6% compo 3.8% demos 8.6% stuff 6.8% art 3.0% theme 3.8% compo 6.9% theme 6.1% people 3.0% party 2.5% tickets 6.9% see 6.1% parties 3.0% old 2.5% stage 6.9% good 5.3% really 3.0% maybe 2.5% speakers 6.9% beginner 5.3% great 3.0% line 2.5% same 5.2% same 5.3% demoparty 3.0% great 2.5% games 5.2% places 5.3% altparty 3.0% cool 2.5% new 5.2% people 4.5% up 3.0% compos 2.5% much 5.2% participation 4.5% time 3.0% artist 2.5% guests 5.2% old 4.5% think 2.4% well 2.5% food 5.2% maybe 4.5% one 2.4% think 2.5% entries 5.2% live 4.5% old 2.4% program 1.3% workshops 5.2% games 4.5% future 2.4% know 1.3% wireless 5.2% fun 4.5% demoscene
  • 8. What did you come to see? 2008 n=167 2009 n=80 2010 n=58 2011 n=132 29.3% demos 39.6% compos 62.1% demos 76.5% demos 29.3% front242 29.3% people 50.0% friends 70.5% friends 19.2% people 29.3% friends 43.1% feeling 56.1% art 10.2% friends 17.2% jeri 31.0% old computers 68.2% feeling 10.2% compos 17.2% demos 25.9% people 53.8% new people 9.0% desertplanet 15.5% meet 20.7% art 39.4% artists 7.8% attitude 13.8% music 19.0% speakers 58.3% old computers 6.0% everything 8.6% party 19.0% new 25.8% games 6.0% demo 8.6% you 19.0% meet 3.6% party 6.9% stuff 19.0% artists 3.6% old computers 6.9% old computers 17.2% games 3.6% demoscene 6.9% hang 8.6% music 3.6% brad 5.2% presentations 3.4% things 3.6% art 5.2% exhibitions 1.7% technology 3.0% ux 3.4% stars 1.7% space 3.0% steampunk 3.4% sophie 1.7% soihtu 3.0% computer 3.4% games 1.7% robotics 2.4% stuff 3.4% fun 1.7% recruitment 2.4% kosmoplovci 3.4% experience 1.7% muroradio 1.8% oldskool 3.4% dsi 1.7% gadgets
  • 9. Where did you hear about the event? 2008 n=167 2009 n=80 2010 n=58 2011 n=132 37.1% friends 17.5% web 31.0% friend 62.9% friend 17.4% web 10.0% friends 22.4% web 43.2% irc 12.0% irc 8.8% alt2008 22.4% socialmedia 35.6% social Media 8.4% assembly 8.8% friend 22.4% organizer 31.1% organizer 5.4% web 7.5% assembly 22.4% media 19.7% assembly 5.4% organizer 7.5% alt 8.6% assembly 17.4% web 4.2% internet 5.0% ravel 3.4% scenesat 10.6% demowall 3.6% forums 5.0% irc 1.7% time 6.1% News article 3.6% flyerposter 5.0% web 1.7% soihtu 3.0% magazine 3.6% article 5.0% boyfriend 1.7% radio 1.5% radio 1.8% news 2.5% kim 1.7% party 0.8% television 1.2% scene 2.5% myspace 1.7% mikrobitti 1.2% newspaper 1.3% yle 1.7% irc 1.2% mikrobitti 1.3% viljanen 1.7% demoparties 1.2% intro 1.3% sister 1.7% daughter 1.2% girlfriend 1.3% orgs 1.7% brother 1.2% flyer 1.3% jaffa 1.7% boozembly 1.2% email 1.3% husband 1.7% assembly 1.2% banner 1.3% boozembly 1.7% altparty 0.6% work 1.3% facebook 1.7% unknown
  • 10. Conclusion • In the year 2008 60% of the visitors people came for the first time to see what Alternative Party is all about. In the year 2011 only 30% were first timers. • In 2008 people had several reasons to come and the people did not present a single group, but many different interests. • Average age grew in the year 2011 more than before. • The growing amount of female visitors dropped in 2011. • The year 2011 included mostly old visitors who came to see their friends. • Social media was the most efficient marketing channel in the year 2011. • The big changes in the year 2011 were due the event was only marketed in social media and through friends. Also the theme interested older people who remember the soviet times. • And: DEMOS & COMPOS HAVE ALWAYS BEEN AMONG THE MAIN REASONS FOR COMING TO ALTERNATIVE PARTY!
  • 11. Thank you! Jari A Jaanto jaffa@altparty.org www.twitter.org/jahva