This is a marketing proposal presented to Verizon Wireless. They soon after joined the Chamber and we worked with them on their Latino Small Business marketing campaign

1. .
.
.
.
South Gate
.
.
Chamber of Commerce
.
.
3350 Tweedy Blvd
.
.
South Gate CA 90280
“Bridging Commerce and Community”
. . . . . . . . . .
Event Marketing and
Partnership Proposal
Your Unique Opportunity to Market your
Product and Service to South Gate
Businesses and Residents .

2. .
.
.
.
.
.
.
.
.
.
Marketing Plan
Your Unique Opportunity to Market your
Product and Service to South Gate
Businesses and Residents.
Introduction
The South Gate Chamber of Commerce, established in 1945, has grown with the city of South
Gate, with the mission to reach its business community and be a resource of information and
knowledge for local businesses. It is during its recent past that it has established a conscious
effort to rejuvenate its membership and culture by exploring innovative and new opportunities
to better serve its members and the community as a whole. It is the Chambers’ intent to
partner with reputable organizations to provide quality education for our members, while
allowing and giving marketing opportunities to those organizations for mutual success.
The Events – South Gate
. . . . . . . .
The South Gate Chamber of Commerce has several events where organizations can partner
with the Chamber to reach a broad audience. While the marketing opportunities vary in their
. .
scale and target audience, the idea of providing a venue for marketing success is of key
importance for the Chamber, as its success is reflective upon the organization and the
Chamber itself. Some of the events are as follows:
• South Gate Childrens’ Christmas Lane Parade in December
• Azalea Classic Car Show in March
• Miss South Gate Pageant and Golf Tournament in September/October
• South Gate Chamber of Commerce Installation in July
• Mayor’s State of the City Address in July
• Chamber Golf Tourney in March
• Azalea Queen and Grand Marshall in March
Other events being planned but not confirmed
• Area Job Fair
• Hollydale Park Childrens’ Safety and Wellness Fair in September/October
Smaller Scale Events throughout the year and sponsored by the Chamber include:
• Loan Modification and Foreclosure Workshop
• Educational Business Workshops
• Networking Breakfast and Luncheons
• Ribbon Cuttings and Open Houses

3. .
.
.
.
.
.
.
.
.
.
The Chamber welcomes all new ideas for events as they may not necessarily fall in line with
some of the events above. Any new ideas for events are welcomed and can be discussed
further. In many cases the Chamber has partnered with different organizations to create a
bigger impact on the event and assist using the strengths of the organizations involved. Some
of the organizations that the Chamber has partnered with include:
• Los Angeles Unified School District
• Verizon Wireless Latino Small Business Marketing Campaign 09
• Operation Hope – for financial literacy
• County of Los Angeles Public Libraries
• St Francis Foundation
• Tweedy Mile Association
• Master Card Hispanic Financial Literacy Campaign 09
We are currently speaking with other organizations for partnership opportunities and welcome
the opportunity to discuss any current events further with you as allowed, or to discuss any
new concepts .
Community Profile – South Gate
Incorporated on January 20, 1923, South Gate is the sixteenth largest city in Los Angeles
County and encompasses 7.5 square miles. South Gate is located just 12 miles southeast of
downtown Los Angeles. According to the State of California the population estimate is over
102,000, with 92% of Hispanic or Latino origin according to US Census. For demographics
and further information, please visit their web site. www.quickfacts.census.gov
Housing
There are a total of 24,269 housing units in South Gate. The median housing value is
$460,000. The median gross monthly rental rate is $797. Housing units - owner occupied:
10,879 (46.9%); renter occupied: 12,334 (53.1%). Vacancy rate is 2%.
Schools
Schools located in South Gate include: 16 public (12 elementary, 2 high school and 2 middle
high school) and two parochial schools. Adult Education classes are conducted at both the
junior and senior high schools. The City is also served by 3 community colleges (Compton,
Cerritos and East Los Angeles--main campus and South Gate satellite) and 3 California State
Universities (Dominguez Hills, Long Beach and Los Angeles.)
Location
South Gate is located in the heart of the Southeast Los Angeles areas, with proximity to
Huntington Park, Cudahy, Maywood, Bell, Bell Gardens, Lynwood, Downey, Paramount,
Compton and the unincorporated areas of Walnut Park and Florence Firestone. Its proximity
to freeways also make it an ideal hub with easy access to the 710 and 105, and minutes from
Los Angeles Downtown and other surrounding areas.
2

4. Business Profile – South Gate
A snapshot of the business environment in the City of South Gate, including major industries
and employers.
#
Industries Employee
s
Agriculture, Forestry and Fisheries 318
Mining 54
Construction 1,953
Non-Durable Goods 4,659
Manufacturing
Durable Goods 77,754
Transportation 1,894
Communication and Other Public Utilities 499
Wholesale Trade 2,541
Retail Trade 5,190
Finance, Insurance, and Real Estate Services 1,369
Business and Repair
2,212
Services
Services Personal Services 1,273
Entertainment and
353
Recreation
Health Services 1,614
Professional Education Services 1,375
and Related Other Professional
1,013
Services Services
Public Administration 517
City of South Gate Industry Profile
3

5. .
.
.
.
.
.
.
.
.
.
The following table details the major employers in the City of South Gate and
number of employees associated with each employer.
Number of
Employer Product or Service
Employees
Koo's Manufacturing Denim Jeans 900
HUDD
Transportation Trucking/Distribution 654
Services
J.B. Hunt Transport,
Trucking 523
Inc.
World Oil Co. Fuel Distribution 450
Hon Industries, Inc. Office Furniture 340
International Window Windows/Doors 250
Shultz Steel
Metal Forging 232
Company, Inc.
Armstrong World
Floor Tiles 231
Industries
Pan Pacific
Asphalt Felts 230
Petroleum
Wholesale/Retail General
Sam's Club 200
Merchandise
Major Employers (Source: City of South Gate)
4

6. Business Development – South Gate
The City of South Gate will soon have one of the largest new shopping centers in Los
Angeles County. A $175 million outdoor mall called “El Portal” is planned for the vacant site
north of the intersection of Atlantic and Firestone Boulevards. The Gateway will have 2 or 3
large retail stores as well as several sit-down restaurants and retail outlets.
The design of the center will feature large plazas and intimate outdoor dining alcoves,
oversized signs, projected images, and water features. The center will be colorful, busy and
modern - unlike anything currently found in the U.S. To find something similar, you will have
to travel to Europe or Asia.
City officials are still working with the developers to determine what outlets will occupy the
site with decisions expected shortly. Once the project is complete, it will generate both much-
needed additional revenue to the City and shopping opportunities.
Other projects include, the revitalization of “El Paseo” outdoor mall, a $3.5 million dollar
state of the art Soccer facility at South Gate Park, Atlantic Park Plaza, Hollydale Plaza and
others.
With so many opportunities in South Gate, it is truly a city in motion.
Advertising and PR
An aggressive advertising strategy can be followed, with a focus on getting as
much press as possible, in terms of press releases, live interviews on radio
etc.
The following channels have been selected according to suitable target
audience as possible media sponsors for applicable events:
• Radio – W690, Super Estrella, KLOVE, others as we see fit and able to partner with
• Print – The Wave, The Vista, Press Telegram
• Websites – Chamber of Commerce, City of South Gate
• Email Campaign – using emailing lists from our data base, and that of other
organizations, and city departments.
• Grass Roots and Guerilla Marketing – City Banners across streets, and flyers at
schools, etc
5

7. .
.
.
.
.
.
.
.
.
.
Sponsorship
In many cases sponsorship of the event could be in-kind product or service or a monetary
investment. In either case, we hope to make any time or money invested, to be used in a
manner in which to receive the best ROI.
Any questions regarding sponsorships or current or new events can be discussed further in a
case by case basis. While some sponsorship fees have already been set, there is room to
negotiate certain items. Please contact the Chamber for more information.
Summary
The South Gate Chamber of Commerce offers a unique opportunity to market your product or
service with the mission of providing mutual success for all parties involved and ensuring a
positive and successful event targeted to the core audience. Whether your service is Business
Planning or your product is cell phones, the Chamber can offer an opportunity to market your
organization and its services or products in existing events as they may apply or can partner
with you to bring new and innovative concepts to fill your needs.
Chamber of Commerce Contact
Jaime Garcia – Executive Director
South Gate Chamber of Commerce, 3350 Tweedy Blvd, South Gate CA 90280
323-536-5545 Ph 323-567-1204 F 626-536-5545 M
Email: jgarcia@sgchamber.org or jaimegarciacb@msn.com
Website www.sgchamber.org
6