This document provides an overview of the impact of globalization on India's economy and broadcasting industries. It discusses how India has opened up to international trade and investment, leading to privatization and liberalization in many sectors. This includes the deregulation and privatization of India's broadcasting industry in the late 1990s, allowing foreign media conglomerates to enter and transforming India from a state-controlled broadcast system to one with nearly 70 private television channels. The globalization of India's economy and media landscapes has presented both opportunities and challenges for the country.

1. INDIANECONOMY AND GLOBALISATION GLOBALIZATION & INDIAN CONTEXT By  AbhishekSisodia

2. The term globalization means International Integration. It is a process through which the diverse world is unified into a single society. Opening up of world trade, development of advanced means of communication, internationalisation of financial markets, growing importance of MNC's, population migrations and more generally increased mobility of persons, goods, capital, data and ideas WHAT IS GLOBALISATION ?

3. GLOBALISATION

4. Issues Accountability of Global businesses? Increased gap between rich and poor fuels potential terrorist reaction Ethical responsibility of business? Efforts to remove trade barriers.

6. Branding

8. OutsourcingIndia & China emerged as cheapest and best markets for outsourcing.

13. New multilateral agreements – for services, intellectual property , communications – more binding on national governments than any previous agreements.Globalization – what’s really new? New rules and norms

14. Growth Customer Survey

16. GDP growth rate – 9%

17. Services contribution – 60-65%

18. Balance of Trade – Negative balance should increase with surging imports versus exports

20. GDP growth rate – 9.5%

21. Services contribution – 60%

22. Balance of Trade – Negative balance should increase with surging imports versus exports

24. GDP growth rate – 9%

25. Services contribution – 54%

26. Balance of Trade – USD (-)46.2 billion

27. Investment goal – USD 250 billionGrowing Indian Economy *: ProjectedSource: Economic Times & India Brand Equity Foundation (IBEF)

28. Growing GDP Contribution of Services - increased from 48% to 62% and is estimated to contribute 60% by 2010 *: ProjectedSource: India Brand Equity Foundation (IBEF)

29. Growing Exports *: Projected Source: Ministry of Commerce & IBEF

30. Source: Ministry of Commerce & IBEF Growing Imports

31. Increasing Forex Reserves Steadily increasing Forex reserves offer adequate security against any possible currency crisis or monetary instability Source: Reserve Bank of India & India Brand Equity Foundation (IBEF)

32. Growing FDI Inflows India is ranked second in AT Kearney’s FDI confidence index (2007) Electronic equipment, manufacturing and telecom have witnessed significant FDI inflow * Provisional Source: Department of Commerce

33. Increasing Per Capita Income Source: India Brand Equity Foundation (IBEF) & Economic Survey 2007-08

34. Major M&A and Investments Announcements in India POSCO to invest in building steel manufacturing plants and facilities in India by 2016 USD 12 billion Plans to establish three manufacturing plants to produce photo-voltaic units USD 2 billion Plans to spend on its development operations in India over the next four years USD 1.7 billion Source: India Brand Equity Foundation (IBEF)

35. India Inc. Investing Overseas Main sectors: Main Destinations: China, UAE, UKNorth America is emerging as a destination.

37. India is the 4th largest economy in the world when measured by PPP

38. India’s has a growing middle class of over 300 million people - 30% of India’s population – and larger than the population of the US

39. India is the 3rd largest global telecom market. The mobile subscriber base has grown from 0.3 Million in 1996 to over 250 million currently.

40. India is likely to add over 200 shopping malls by 2010 and 715 malls by 2015

42. Major Items Exported to USA (2006) Source: US Department of Commerce

43. Major Items Imported from USA (2006) Source: US Department of Commerce

44. India co. going Global "Toyota Motor has chosen to source from India due to its competitive cost of manufacture, availability of abundant engineering talent, and strong indigenous machine tool."

46. 2nd largest two-wheeler market,

47. 4th largest commercial vehicle market

48. 11th largest passenger car market.

49. Expected to be the 7th largest automobile market by 2016

50. India has become an attractive destination for global American,European,Japanese andKorean OEMs.Source: IBEF, Economic Times

51. RISE OF MALL CULTURE IN CITIES

53. 1998-2003 FDI $ 2.5 Billion Per Year

54. Target FDI $ 10 Billion Per Year

55. Over 620 FIIs Compared to 500 in 2003 and Earlier

56. China FDI & FII FDI $ 50 Billion Per Year FII $ 20 Billion Per Year GOI POLICY-FDI AND FII

58. 60% of population still depends on agriculture for their livelihood.

59. Occupied 43% of India’s geographical areas.

61. Education Current Literacy rate is 74.04%

63. What are people talking about India? "India has a fantastic pool of software professionals. The world needs to benefit from this.“ This market (India) is critical to our plans for building a Ford Motor Co. for the 21st century Bill Gates, Microsoft Chairman Bill Ford, Chairman and CEO India on its way to becoming IT, manufacturing kingdom of the world The dynamism shown by India in the last 15 years is phenomenal Mr Yasukuni Enoki, Japanese Ambassador to India Paul Wolfowitz, President, World Bank

65. Need to generate 10 million jobs per year.

66. Multi party rule, hence need to accommodate political ideology with economic reality (reservation, labour law reforms).India’s Problems

67. DO ELECTIONS SLOW DOWN ECONOMIC GLOBALIZATION PROCESS IN INDIA? IT’S POLITICS STUPID ! The motto behind slowing down the economic globalization process before elections is that it leads to polarization of voters and thus negatively affects the incumbent government.

68. Policies of the Government and Responses of Foreign Companies

73. Privatizing The Airwaves: The impact of globalization on broadcasting in India An exponential growth in the number of television channels from one state-controlled channel in 1991 to nearly 70 in 1998 as India adapts its broadcasting industries to the deregulated and privatized media environment of the late 1990s. CASE STUDY

74. The new economic policy encouraged privatization, dismantling state controls and liberalizing media regulation, paving the way for the entry of global media conglomerates into what used to be one of the most closed broadcasting systems in any democracy. Live coverage of the 1990–1 Gulf crisis by the Cable News Network , Cricket match live broadcasting with efficient advertising & IPL FEVER, Exploiting the indian females with so called SAAS- BAHU serial revolution, YOUTH targeting by MTV & ‘V’, this list is endless with many more to come to please THE GREAT INDIAN MIDDLE CLASS. Impact of globalization in airwaves

75. DOORDARSHAN had a monopoly in past over broadcating scenario in this country with a huge poulation base. In late 90’s ,with the advent of globalization cable networks risen drasticallly & thus resulted in drastic reduction of doordarshan’s base. Also many new radio playyers came into competition with AIR , like MIRCHI ,RED ,BIG FM. More consumer centric approach is followed ny new channels to gain their bases. Advent of D2H technology in india. Downfall of a monopolistic media monarch

76. Conclusion Companies in India That Have Successfully Met Competition by Multinationals & Domestic Companies Had A Spirit Of Innovation Not Only In Their Products And Services But Also With Reference To All Their Resources And Effectively Restructured Them In A Time And Cost Frame And Met Customer Needs And Improved Their Top And Bottom Line.

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