2. The use of imagination or original ideas to create something
Inventiveness.

3. HOW TO FOSTER ……CREATIVITY ?

4. Associating: drawing connections between questions, problems, or ideas from unrelated
fields
Questioning: posing queries that challenge common wisdom
Observing: scrutinizing the behaviour of customers, suppliers, and competitors to
identify new ways of doing things
Networking: meeting people with different ideas and perspectives
Experimenting: constructing interactive experiences and provoking unorthodox
responses to see what insights emerge

5. Can Creativity be Taught?
Yes, creativity skills can be learned. Not from sitting in a lecture, but by learning and applying a
thinking processes. Here is an abstract from a study on The Effectiveness of Creativity Training
• Creativity is a skill that can be developed and a process that can be managed.
• Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of
thinking.
• We learn to be creative by experimenting, exploring, questioning assumptions, using
imagination and synthesing information

6. • First traditional teaching methodologies like reading, lecturing, testing, and memorization are
worse than useless. They are actually the counter-productive. Most education focuses on
providing answers in linear, step by step way. its realized that asking radically different
questions in a non-linear way is the key to creativity.
• Second discovery is that becoming creative is an unlearning rather than a learning process.
`The goal of the IBM Executive School was not to add more assumptions but to upend existing
assumptions. Designed as a “mind-blowing experience,” IBM executives were plummeled out
of their comfort zone often in embarrassing, frustrating, even infuriating ways. Providing a
humbling experience for hot shot executives with egos to match had its risks, but they ran
those risks to get that “Wow, I never thought of it that way before!” reaction that is the birth
pang of creativity
• Third, realized that we cant teach some one to be creative. We must become creative people.
A Marine recruit doesn’t learn to be a Marine by reading a manual. He becomes a Marine by
undergoing the rigors of boot camp. Like a caterpillar becoming a butterfly, he is transformed
into a Marine. IBM Executive School was a twelve-week experiential boot camp. Classes,
lectures, and books were exchanged for riddles, simulations, and games. Like psychologists,
the trainer and his staff were always dreaming up experiments where the “obvious” answer
was never adequate.

7. • Fourth insight is that the fastest way to become creative is to hang around with creative
people –regardless of how stupid they make us feel. An early experiment in controlled chaos,
The IBM Executive School was an unsystematic, unstructured environment where most of the
benefits accrued through peer to peer interaction much of it informal and off-line.
• Fifth that creativity is highly correlated with self-knowledge. It is impossible to overcome
biases if we don’t know they are there, and Mobley’s school was designed to be one big
mirror.
• Finally and perhaps most importantly, the trainer gave his students permission to be wrong.
Every great idea grows from the potting soil of hundreds of bad ones, and the single biggest
reason why most of us never live up to our creative potential is from fear of making a fool out
of ourselves. There are no bad ideas or wrong ideas, only building blocks for even better ideas

8. SNAPSHOT
• Asking radically different questions in a non-linear way is the key to creativity.
• An unlearning rather than a learning process
• We cant teach some one to be creative. We must become creative people
• Hang around with creative people
• Creativity is highly correlated with self-knowledge
• Permission to be wrong.

9. The Need to be Creative

11. Seven Habits of Highly Creative People is an homage to Stephen Covey
Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, and
then producing. Innovation is the production or implementation of an idea. If you have ideas, but don’t act on them,
you are imaginative but not creative. Make a habit of these seven practices, and you will be highly creative in your
field:
1. Prepare the ground
“In creating, the only hard thing’s to begin; A grass-blade’s no easier to make than an oak.”—James Russell Lowell
Creativity requires an absorbed mind, a relaxed state of focus and attention. Give yourself the time and space you
need to get completely absorbed in the zone of creativity and inspiration. Let the desire to create come from the
pure pleasure of creative expression. If you worry about being perfect, you may never begin.
2. Plant seeds for creativity
“We are what we think. All that we are arises with our thoughts. With our thoughts we create the world.” —The
Buddha
We amplify what we think about most. Put your attention on what you want to create, not on complaints. Set an
intention to produce the results you desire.
3. Live in the question
“Be patient towards all that is unsolved in your heart. And try to love the questions themselves.” —Rainer Maria
Rilke
It’s been said that at the age of 5, children ask 120 questions a day, at age 6 they ask only 60 questions a day, and at
the age of 40, adults ask 4 questions a day. We adults need to embrace “beginner’s mind,” and ask questions,
instead of trying to find immediate answers. Pay attention to questions other people ask, especially those from
artists, scientists, and thought leaders. Collect questions you find compelling.

12. 4. Feed your brain
“If you stuff yourself full of poems, essays, plays, stories, novels, films, comic strips, magazines, music, you
automatically explode every morning like old faithful. I have never had a dry spell in my life, mainly because I feed
myself well, to the point of bursting.” —Ray Bradbury
Be curious and follow your nose. Get interested in something and it will later provide you with a goldmine of ideas if
you learn to make connections between people, places and things that would not ordinarily be connected.
Combining ideas, and making connections are key practices of creativity employed by artists, designers, and
scientists.
5. Experiment & explore
“I make more mistakes than anyone else I know, and sooner or later, I patent most of them.”—Thomas Edison
Edison was a both a prolific inventor and innovator, producing over 1,093 patents. He was also a master at learning
from failed experiments. When he died in 1931 he left behind 3,500 notebooks containing details of his ideas and
thoughts. If you follow your curiosity, experiment with ideas, and learn from your mistakes, the quality of your
creativity will vastly improve.
6. Replenish your creative stock
“As artists, we must learn to be self nourishing.” —Julia Cameron
Joni Mitchell describes her replenishing process as field rotation. When she needs a break, she switches form
singing and song writing to painting.
7. The secret to liberating your creativity
While there is no magic bullet that will liberate your creativity, it can be helpful to remember how you played as a
child. What absorbed you to the extent that you lost track of time? Your child’s play provides the clue to your
creativity, your talents and your passion. What connections can you make from lessons you have learned at play,
that you can apply to your work?

13. Snapshot
1. Prepare the ground
2. Plant seeds for creativity
3. Live in the question
4. Feed your brain
5. Experiment & explore
6. Replenish your creative stock
7. Find out the secret to liberating your creativity

16. • Believe you can change the world.
• Work quickly, keep the tools unlocked, work whenever.
• Know when to work alone and when to work together.
• Share – tools, ideas. Trust your colleagues.
• No politics. No bureaucracy.
• The customer defines a job well done.
• Radical ideas are not bad ideas.
• Make a contribution every day.
• Believe that together we can do anything.
• Invent. -1999 HP Annual Report