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@jakedimare | #JBoye16 Digital Clarity Group
Jake DiMare
Head of Marketing
#JBoye16
Lorem ipsum dolor sitsfsdf
Finding your way with Marketing
Technology
@jakedimare | #JBoye16 Digital Clarity Group1
@jakedimare | #JBoye16 Digital Clarity Group2
Jake DiMare
Head of Marketing at Digital Clarity Group
Los Angeles Office
www.digitalclaritygroup.com
jdimare@digitalclaritygroup.com
@jakedimare
@jakedimare | #JBoye16 Digital Clarity Group3
Who are you?
@jakedimare | #JBoye16 Digital Clarity Group4
@jakedimare | #JBoye16 Digital Clarity Group5
#MartechJenga!
@jakedimare | #JBoye16 Digital Clarity Group6
@jakedimare | #JBoye16 Digital Clarity Group7
@jakedimare | #JBoye16 Digital Clarity Group8
@jakedimare | #JBoye16 Digital Clarity Group9
@jakedimare | #JBoye16 Digital Clarity Group10
@jakedimare | #JBoye16 Digital Clarity Group11
@jakedimare | #JBoye16 Digital Clarity Group12
@jakedimare | #JBoye16 Digital Clarity Group13
@jakedimare | #JBoye16 Digital Clarity Group14
@jakedimare | #JBoye16 Digital Clarity Group15
@jakedimare | #JBoye16 Digital Clarity Group16
@jakedimare | #JBoye16 Digital Clarity Group
Physical
Web
Mobile
Wearables
Social
Connected
Home
17
More is expected of marketing
than ever
 The number of digital touch points
is expanding.
 More and more consumers are
turning to digital channels to
complete transactions.
 Customer journeys are growing
more complex. Wearables
@jakedimare | #JBoye16 Digital Clarity Group18
@jakedimare | #JBoye16 Digital Clarity Group19
Making it all work…
@jakedimare | #JBoye16 Digital Clarity Group20
@jakedimare | #JBoye16 Digital Clarity Group21
THE STRUGGLE IS REAL
Problem: Many Marketers do not
fully comprehend the complexity
of their own marketing
technology topology.
@jakedimare | #JBoye16 Digital Clarity Group
Connective DX PitchBook Data
Delphic Digital Acrolinx Uberflip
Congratulations to the Winners
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group
@jakedimare | #JBoye16 Digital Clarity Group34
Exercise: Draw Your Own Marketing Stack!
Thank you!
JAKE DIMARE
jdimare@digitalclaritygroup.com
@jakedimare | @just_clarity
35 Digital Clarity Group

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